The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology
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This document provides an overview of a presentation on anticipating industry disruption. It notes that over half of executives anticipate massive disruption in their industries in the next year. The presentation aims to decode trends driving business changes, share statistical shifts and expert insights on changes, and furnish strategies and opportunities. It uses a framework including a trends report, expert viewpoints, opportunities analysis, and industry implications mapping to explore changes and futureproof organizations.
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The Buzz Report - Tapping the Zeitgeist of Digital Culture, Marketplace and Technology
- 2. OVER HALF OF EXECUTIVES AND 10 OUT OF 13 INDUSTRIES ANTICIPATE MASSIVE DISRUPTION IN THEIR INDUSTRY OVER THE NEXT 12 MONTHS. SOURCE: HBR IMPORTANCE
- 3. INSPIRATION “I LOOKED AT LOTS OF COMPANIES AND WHY I THOUGHT THEY DON’T SUCCEED OVER TIME. AND I SAID, WHAT DID THEY DO FUNDAMENTALLY WRONG? WHAT DID THOSE COMPANIES ALL DO WRONG? AND USUALLY IT’S JUST THAT THEY MISSED THE FUTURE.” LARRY PAGE, CO-‐FOUNDER GOOGLE, CEO-‐ALPHABET
- 4. ENVIRONMENT/CONTEXT “THE AVERAGE LIFESPAN OF A COMPANY BY 2020 WILL BE 9 YEARS; MORE THAN 50 YEARS LESS THAN IT WAS IN 1960.” SOURCE: YALE
- 5. OBJECTIVES ü DECODE the top Metatrend drivers that are driving business, government and causes ahead ü SHARE leading staTsTcal shiUs, expert insights and in-‐market evidence that shows what actually is changing ü FURNISH tools, strategies and microtrends to extrapolate opportuniTes specific to your audience, organizaTon or industry.
- 6. KEY AUDIENCES • Innova2on Teams and MarCom • Execu2ve Boards/C-‐Suite • Business & Strategic Planning Groups • Associa2ons, Consultants and Agencies • Researchers and Business Analysts
- 7. SEVEN LEAD COMPONENTS q The Lead Buzz Report© 15 Metatrends q Teaser to the Buzz Report© 120 Microtrends q Microsope -‐ Key Opinion & Behaviour ShiUs q Telecope – Expert Future Viewpoints q Kaleidoscope – Torchbearing OpportuniTes q Periscope – Your Industry 3 Year ImplicaTons q Trend Mapping IdeaTon Sortable Tool
- 8. FRAMEWORK
- 9. OUR CREDIBILITY • Conduct annual global Buzz Report© survey with experts and industry leaders on changing beliefs and aOtudes • Interview 25+ futureproofing experts on their best predic2ons for the the next 3 year future • Own proprietary Trend Mapping tool to help guide clients through their own extrapolated trends • Presenters and moderators seasoned in full range of general, cultural, economic, poli2cal, customer, media, technology and cross-‐industry trends
- 10. PERFORMANCE PRECOG & NORTH COLLECTIVE’S MANAGING DIRECTOR SEAN MOFFITT’S presenta2ons and workshops deliver: • Customiza2on for Each Audience • Credibility & Professional Approach • Energy, Provoca2on & Empathe2c Delivery • Prac2cal & Valuable Tools and Content • Fresh & Up-‐to-‐Date Insights
- 11. LET’S CONNECT WE ACCELERATE YOUR DIGITAL MATURITY www.precog.digital sean@precog.digtal www.wiki-‐brands.com sean@wiki-‐brands.com For all presentaTon and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 brandie@precog.digital sean@seanmoffiM.com