This document discusses the rise of the Chief Digital Officer (CDO) role. It notes that CDO is the third most sought-after C-level position, and that the percentage of companies undergoing digital transformations will more than double by 2020. The objectives are to provide rationale for the rise of CDOs, share best practices of successful CDOs, and forecast the future evolution of the CDO role and its implications. The document is presented by Precog Digital, a consultancy focused on digital maturity and transformations.

1. THE CHIEF DIGITAL OFFICER (CDO)
“THE NEW BUSINESS TRANSFORMATION LEADER”

2. The CDO is ranked third for the
most sought-­‐a6er C-­‐level posi:on.
SOURCE: KORN FERRY
IMPORTANCE

3. INSPIRATION
“RIGHT
NOW,
THERE
AREN’T
ENOUGH
PEOPLE,
WITH
THE
RIGHT
MIX
OF
TECHNICAL
KNOWLEDGE,
BUSINESS
EXPERIENCE
AND
CONSUMER
ORIENTATION
IN
THE
MARKET.”
FORBES

4. ENVIRONMENT/CONTEXT
“THE PERCENTAGE OF ADVANCED
DIGITAL TRANSFORMATION
INITIATIVES WILL MORE THAN
DOUBLE BY 2020, FROM 22% OF
COMPANIES TO 50%.”
SOURCE: FORBES

5. OBJECTIVES
ü PROVIDE ra:onale for the steep rise in the hiring
of Chief Digital Officers and the roles they fulfill
inside organiza:ons
ü SHARE best prac:ces on what successful CDOs
do and what a]ributes CDO possess to perform at
all phases of deployment
ü FORECAST how we see the evolu:on of the
Chief Digital Officer con:nuing and implica:ons to
people and organiza:ons

6. KEY
AUDIENCES
• C-­‐Suite, ExecuBve Boards and Strategists
• Human Resources, Staffing and Change Management
• Business and Digital TransformaBon Change Agents &
CDOs
• AssociaBons and Media
• Consultants and Agencies

7. SEVEN
LEAD
COMPONENTS
q Who are the Chief Digital Officers (CDOs)
q Condi:ons That Make the CDO Role Important
q The Key Roles and Gaps they Fill Inside
Organiza:ons
q The CDO Business & Technology Landscape
q Best Prac:ces of the CDO
q Leading A]ributes of the Successful CDO
q The Future of the Chief Digital Officer

8. FRAMEWORK

9. ANALYSIS

10. OUR
CREDIBILITY
• Have built consultancy “precog Digital” dedicated to
acceleraBng organizaBon’s digital maturity and
business transformaBons
• Interviewed 30+ CDOs on their role and successful
pracBces
• Defined the 18 core roles and 80+ parts of the Chief
Digital Officer landscape
• Authored globally published book “Wikibrands” on
how the best brands go to work in digital everyday

11. PERFORMANCE
PRECOG & WIKIBRANDS’s MANAGING DIRECTOR
SEAN MOFFITT’S presentaBons & workshops deliver:
• CustomizaBon for Each Audience
• Credibility & Professional Approach
• Energy, ProvocaBon & EmpatheBc Delivery
• PracBcal & Valuable Tools and Content
• Fresh & Up-­‐to-­‐Date Insights

12. LET’S
CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean@precog.digtal
sean@wiki-­‐brands.com
For all presenta:on and workshop enquiries, please contact:
Brandie McCallum at (914) 621-­‐6854 brandie@precog.digital
www.wiki-­‐brands.com
sean@wiki-­‐brands.com