Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Wikibrands - Reinventing Your Company in a Customer-Driven Marketplace -<br />October, 2011Internet Hungary<br />@wikibran...
What’s with these marketing/tech authors?<br />
Who is Sean Moffitt….<br />Just A Blonde Guy With a Cause<br />Bad  US Soccer<br />Perception<br />Bad Chefs<br />Bad Spie...
From The Seed of Wikinomics…<br /><ul><li> Peering
 Being Open
 Acting Globally
 Sharing</li></ul>2006<br />
Wikibrands…<br />Customer Leadership for  the Digital Age<br /><ul><li> Customer Experience
 Online Community
 Social Technologies
Brand Collaboration</li></ul>___________________<br />“Digital Participation Wins”<br />2011<br />
Wikibrands<br />– A Practical Guide for Reinventing Business -<br />What?<br />A study of top 100 engaged brands and busin...
Let’s Have a Grown Up Conversation…<br />The Evolution of  Engagement/Social<br />1998-2001<br />2002-2004<br />2005-2006<...
A Premium Brand is Now a Mark of Participation<br />Wikibrands - There’s a new currency on how to build business…<br />“So...
Stand Up and be Counted…<br />Who here participates in new/digital/social media?<br />Keep Standing if:<br />- You want yo...
The Challenge Today – <30 Minutes<br /><ul><li> 3 Big Paradoxes
 6 Benefits to Wikibranding
 The 10 Things to Get Right
FLIRT Model – Building It
 MILC Model – Maintaining It
 Culture – Supporting It
Q & A</li></li></ul><li>3 Big Uncomfortable Paradoxes<br />
Paradox #1 - Forget social media…<br />…we need social business<br />
An Exciting Array of New Connected Media<br />Buy<br />Play<br />Entertain<br />Create<br />Learn<br />Escape<br />Convers...
But technology and tools are less than 20% of the deal<br />“The diffusion of innovation is based more on sociology and ps...
A Genuine Culture Change is Required<br />SOCIAL INFLUENCE/<br />WIKIBRAND MARKETING<br />MASS <br />MARKETING<br />DIRECT...
Social media is a great tool…<br />Global media industry		$600 billion industry<br />Digital Media		  $90 billion industry...
The real Wikibrands challenge…<br />Global education industry	$ 2 trillion annually<br />Global IT and Communications	$ 3 ...
“Facebook is Ringo, Social Media is George, <br />Word of Mouth is Paul, but Social Business is John”<br />
Paradox #2 – Business talks a good game…<br />…but only in the long term<br />
Not a Crisis of Faith – <br />Of course this will happen but…<br />“Wikibrandmarketing influence (social, mobile, word of ...
Customer Experience Reigns<br />- The Executive Suite is Out of Touch -<br />Executives who believe the Customer Experienc...
A Crisis of Action …Not on my shift<br />½ of top firms don’t have a strategy to tap the benefits of new/social media<br /...
And a Crisis of Knowledge<br />71% of marketers are less/only equally familiar w/ new media tools than their customers.<br...
An Encouraging Silver Lining – Wikibranding<br />Why Now Business Executives?<br />#1 The Need for Authenticity and Transp...
Paradox #3 – Brands have never had less control…<br />…yet never been more important<br />
A Demanding and Activist Customer Culture has Taken Over<br />
But Brands Matter <br />…yes, more than ever in 2011<br />
Forget Marketing’s 4Ps…<br />Embrace the Wikibrand 13Es<br />Mission<br />Drivers<br />Would you recommend my brand to a f...
Do Brands Belong in Social? You betcha…<br /><ul><li> 85% of people want companies engaging with their customers in social...
Six Big Wikibrand Benefits<br />Brand Advocacy (Marketing)<br /><ul><li>Word of mouth
 Referral/recommendation
Badging
 Sales/traffic
 Reduction in media budgets</li></ul>Brand Perception (PR)<br /><ul><li>Awareness/exposure/SEO
 Affinity
 Empathy/respect
 Lead industry conversation</li></li></ul><li>Six Big Wikibrand Benefits<br />Brand Content  (Media/Customer Experience)<b...
 User-generated Creative
 User-generated content
 Reviews/ratings</li></ul>Brand Insight (Research and Innovation)<br /><ul><li> Idea stimulus
 Beta-testing
 Market research/polling
 Industry/competitive intelligence</li></li></ul><li>Six Big Wikibrand Benefits<br />Brand Support (Customer service)<br /...
 Education/ advice
 Value-add experience
 Lead industry conversation</li></ul>Brand Serendipity (HR/Corporate)<br /><ul><li> Stories/Inspiration
 Corporate social responsibility
 Galvanize employees
 Traditional media interest</li></li></ul><li>Let’s go beyond the simple…<br />“The suggestion that a firm merely needs to...
The Recipe for Success?<br />..10 Factors<br />
#1 FOCUS<br />– “Why are we doing this/what are we doing?”<br />
FOCUS– The 4 Legs of the Wikibrands Strategy Couch<br />
#FOCUS– Four Big Axioms<br />Social/member needs >  Company needs<br />The social customer has 4 seconds…<br />Focus   >  ...
Top 10 Ranked Word of Mouth Elements<br />Great ideas that spread are rare and valuable<br />#1 Conversation Worthy Idea/C...
Movember<br /> – Energizing a Community with a Clear Focus<br />Objectives  – Vision – “Change the Face of Men’s Health”<b...
#2 LANGUAGE, CONTENT & OUTREACH<br />“do I like this/is there enough of this/can I identify with this/do they know me?”<br />
“It doesn’t matter what you say, if I don’t like the way you’re saying it” <br />James Cherkoff,  Collaborate Marketing<br />
“Social Media can make you suck in more places, faster, and louder than before” Anonymous Bank CMO<br />
LANGUAGE – <br />If you wouldn’t say it in real life to a friend, <br />don’t say it on the social web <br />
CONTENT FREQUENCY-<br />It may be cheap, but this is not a part time job<br />The average tweet lasts 12 minutes<br />The ...
CONTENT FREQUENCY – <br />If the Customer is King, then Content is Queen<br />Blog 	– Min. 3 posts per week<br />	- well-t...
CONTENT IMPACT – <br />Act Different, Think Different, Be Different<br />“You have to check this out”<br />Drivers<br /> U...
OUTREACH – The Community Richter Scale <br />Do you know who your top 1,000 fans are?<br />
Outreach Award- <br />lululemon – Ambassadors who buy in<br />
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Flickr Php
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Wikibrands - Internet Hungary

Download to read offline

Sean Moffitt presentation at Internet Hungary - Hungary's largest internet-focused conference. Udvoozoljuk Kanadabol.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Wikibrands - Internet Hungary

  1. 1. Wikibrands - Reinventing Your Company in a Customer-Driven Marketplace -<br />October, 2011Internet Hungary<br />@wikibrands<br />Sean Moffitt @seanmoffitt<br />
  2. 2. What’s with these marketing/tech authors?<br />
  3. 3. Who is Sean Moffitt….<br />Just A Blonde Guy With a Cause<br />Bad US Soccer<br />Perception<br />Bad Chefs<br />Bad Spies<br />Bad Marketing and Digital Practice<br />Bad <br />British Cuisine<br />Bad Bay Area Hoods<br />Bad <br />Secrets<br />
  4. 4. From The Seed of Wikinomics…<br /><ul><li> Peering
  5. 5. Being Open
  6. 6. Acting Globally
  7. 7. Sharing</li></ul>2006<br />
  8. 8. Wikibrands…<br />Customer Leadership for the Digital Age<br /><ul><li> Customer Experience
  9. 9. Online Community
  10. 10. Social Technologies
  11. 11. Brand Collaboration</li></ul>___________________<br />“Digital Participation Wins”<br />2011<br />
  12. 12. Wikibrands<br />– A Practical Guide for Reinventing Business -<br />What?<br />A study of top 100 engaged brands and business<br />How?<br />A 10 step roadmap for business success in digital spaces<br />
  13. 13. Let’s Have a Grown Up Conversation…<br />The Evolution of Engagement/Social<br />1998-2001<br />2002-2004<br />2005-2006<br />2009-2010<br />2011- ???<br />2007-2008<br /> How do <br />we test it?<br /> How do we<br />make it core?<br />What is it?<br />Should we <br />do it?<br />
  14. 14. A Premium Brand is Now a Mark of Participation<br />Wikibrands - There’s a new currency on how to build business…<br />“Something you Want”<br />1950<br />“Something you Trust”<br />1910<br />“Something you Buy”<br />1850<br />“Something you <br />Participate In”<br />2011<br />“Something you Prefer”<br />1980<br />“Something you Love”<br />2000<br />
  15. 15. Stand Up and be Counted…<br />Who here participates in new/digital/social media?<br />Keep Standing if:<br />- You want your digital efforts to be AWESOME<br />-You want your customers to RAVE about you<br />- You have currently achieved AWESOMENESS and RAVING LUNACY via your digital media?<br />
  16. 16. The Challenge Today – <30 Minutes<br /><ul><li> 3 Big Paradoxes
  17. 17. 6 Benefits to Wikibranding
  18. 18. The 10 Things to Get Right
  19. 19. FLIRT Model – Building It
  20. 20. MILC Model – Maintaining It
  21. 21. Culture – Supporting It
  22. 22. Q & A</li></li></ul><li>3 Big Uncomfortable Paradoxes<br />
  23. 23. Paradox #1 - Forget social media…<br />…we need social business<br />
  24. 24. An Exciting Array of New Connected Media<br />Buy<br />Play<br />Entertain<br />Create<br />Learn<br />Escape<br />Converse<br />
  25. 25. But technology and tools are less than 20% of the deal<br />“The diffusion of innovation is based more on sociology and psychology than on technology.”<br />Everett Rogers, 1962- The Diffusion of Innovations<br />
  26. 26. A Genuine Culture Change is Required<br />SOCIAL INFLUENCE/<br />WIKIBRAND MARKETING<br />MASS <br />MARKETING<br />DIRECT <br />MARKETING<br />Control<br />Hype<br />Decisions<br />Features<br />Collaboration<br />Transparency<br />Dialogue<br />Purpose<br />
  27. 27. Social media is a great tool…<br />Global media industry $600 billion industry<br />Digital Media $90 billion industry<br /> Social Media $14 billion industry<br />It’s not the end game.<br />
  28. 28. The real Wikibrands challenge…<br />Global education industry $ 2 trillion annually<br />Global IT and Communications $ 3 trillion annually<br />Global health care industry $ 4 trillion annually<br />Global energy industry $ 6 trillion annually<br />Global banking industry $ 7 trillion annually <br />How do we reinvent some of these industries?<br />
  29. 29. “Facebook is Ringo, Social Media is George, <br />Word of Mouth is Paul, but Social Business is John”<br />
  30. 30. Paradox #2 – Business talks a good game…<br />…but only in the long term<br />
  31. 31. Not a Crisis of Faith – <br />Of course this will happen but…<br />“Wikibrandmarketing influence (social, mobile, word of mouth) will overtake traditional media influence within the next decade”<br />69% strongly agree/agree<br />“A company's customer advocacy leader needs to be a frequent and very active participant in the social networking space” <br />91% strongly agree/agree<br />Source: Buzz Report<br />
  32. 32. Customer Experience Reigns<br />- The Executive Suite is Out of Touch -<br />Executives who believe the Customer Experience is the new battleground <br />- 95%<br />Executives who believe they are delivering a positive customer experience - 80%<br />CUSTOMERS WHO AGREE - 8%<br />
  33. 33. A Crisis of Action …Not on my shift<br />½ of top firms don’t have a strategy to tap the benefits of new/social media<br />78% don't have an employee policy for use of new/social media<br />53% of businesses engaged in social/digital spaces do not have full-time staff to support the effort.  <br />Source: Commotion Study/Buzz Report<br />
  34. 34. And a Crisis of Knowledge<br />71% of marketers are less/only equally familiar w/ new media tools than their customers.<br />Only 14% of companies are proactive in creating external advocates and leveraging them.<br />90%of executives believe their agencies need to radically transform be more competitive in a wikibrand world.<br />Source: SNCR/Buzz Report<br />
  35. 35. An Encouraging Silver Lining – Wikibranding<br />Why Now Business Executives?<br />#1 The Need for Authenticity and Transparency<br />#2 The rise of social networks<br />#3 Increasing role of wireless/mobile<br />#4 Customers/people waning attention spans<br />#5 Media fragmentation<br />Agent Wildfire -The Buzz Report 2011<br />
  36. 36. Paradox #3 – Brands have never had less control…<br />…yet never been more important<br />
  37. 37. A Demanding and Activist Customer Culture has Taken Over<br />
  38. 38. But Brands Matter <br />…yes, more than ever in 2011<br />
  39. 39. Forget Marketing’s 4Ps…<br />Embrace the Wikibrand 13Es<br />Mission<br />Drivers<br />Would you recommend my brand to a friend or colleague?<br />Advanced<br />Drivers<br />Effiliation<br />Experience<br />Premium<br />Drivers<br />Equity<br />Ennovative<br />Entimate<br />Entertainment<br />Basic <br />Drivers<br />Education<br />Entegrity<br />Exposed<br />Exchange<br />Esthetics<br />Company-driven<br />User-driven<br />
  40. 40. Do Brands Belong in Social? You betcha…<br /><ul><li> 85% of people want companies engaging with their customers in social media</li></ul>- Twitterers are three times more likely to embrace brands than average population<br />Visual : The Atlantic<br />
  41. 41. Six Big Wikibrand Benefits<br />Brand Advocacy (Marketing)<br /><ul><li>Word of mouth
  42. 42. Referral/recommendation
  43. 43. Badging
  44. 44. Sales/traffic
  45. 45. Reduction in media budgets</li></ul>Brand Perception (PR)<br /><ul><li>Awareness/exposure/SEO
  46. 46. Affinity
  47. 47. Empathy/respect
  48. 48. Lead industry conversation</li></li></ul><li>Six Big Wikibrand Benefits<br />Brand Content (Media/Customer Experience)<br /><ul><li> Co-innovation/solutions
  49. 49. User-generated Creative
  50. 50. User-generated content
  51. 51. Reviews/ratings</li></ul>Brand Insight (Research and Innovation)<br /><ul><li> Idea stimulus
  52. 52. Beta-testing
  53. 53. Market research/polling
  54. 54. Industry/competitive intelligence</li></li></ul><li>Six Big Wikibrand Benefits<br />Brand Support (Customer service)<br /><ul><li> Customer service
  55. 55. Education/ advice
  56. 56. Value-add experience
  57. 57. Lead industry conversation</li></ul>Brand Serendipity (HR/Corporate)<br /><ul><li> Stories/Inspiration
  58. 58. Corporate social responsibility
  59. 59. Galvanize employees
  60. 60. Traditional media interest</li></li></ul><li>Let’s go beyond the simple…<br />“The suggestion that a firm merely needs to participate in a conversation is a little naive. <br />Microsoft was mentioned 2.5 million times in the blogosphere the previous year, and we have eighty-nine thousand employees. <br />How can you realistically be expected to operationalize a response to all of them?”<br />
  61. 61. The Recipe for Success?<br />..10 Factors<br />
  62. 62. #1 FOCUS<br />– “Why are we doing this/what are we doing?”<br />
  63. 63. FOCUS– The 4 Legs of the Wikibrands Strategy Couch<br />
  64. 64. #FOCUS– Four Big Axioms<br />Social/member needs > Company needs<br />The social customer has 4 seconds…<br />Focus > Technology<br />
  65. 65. Top 10 Ranked Word of Mouth Elements<br />Great ideas that spread are rare and valuable<br />#1 Conversation Worthy Idea/Concept<br />#2 Great Product/Brand<br />#3 Customer Experience provided<br />#4 The Audience who Participates<br />#5 Culture/employees of a Company<br />#6 Method in which it interacts w/ its audience<br />#7 Incentives for referral<br />#8 Strong process* <br />#9 Creative/design used<br />#10 Tools/platforms built*<br />
  66. 66. Movember<br /> – Energizing a Community with a Clear Focus<br />Objectives – Vision – “Change the Face of Men’s Health”<br />Brand – “Bring back the retro icon of the moustache to visibly support cause”<br />Customer - The right mix of fun, retro appeal, competition, sense of belonging to a team and a global movement that is making a difference<br />Organizational Culture -<br /> – every interaction and donation matters<br /> - If it’s awesome they will use it, if it’s awesome they will talk about it<br />
  67. 67. #2 LANGUAGE, CONTENT & OUTREACH<br />“do I like this/is there enough of this/can I identify with this/do they know me?”<br />
  68. 68. “It doesn’t matter what you say, if I don’t like the way you’re saying it” <br />James Cherkoff, Collaborate Marketing<br />
  69. 69. “Social Media can make you suck in more places, faster, and louder than before” Anonymous Bank CMO<br />
  70. 70. LANGUAGE – <br />If you wouldn’t say it in real life to a friend, <br />don’t say it on the social web <br />
  71. 71. CONTENT FREQUENCY-<br />It may be cheap, but this is not a part time job<br />The average tweet lasts 12 minutes<br />The average Facebook post lasts 80 minutes<br />The average blog post last 1 ½ days<br />
  72. 72. CONTENT FREQUENCY – <br />If the Customer is King, then Content is Queen<br />Blog – Min. 3 posts per week<br /> - well-tagged<br />Tweets – Min. 4 tweets per day<br /> - 50/50 conversation/distribution<br />Video – Min. 1 video per month<br /> - Embed in other channels<br />Email – Min. 1-4 newsletter per month <br />
  73. 73. CONTENT IMPACT – <br />Act Different, Think Different, Be Different<br />“You have to check this out”<br />Drivers<br /> Unique<br /> Dynamic<br /> Different<br /> Distinctive<br /> Innovative<br /> Visionary<br /> Daring<br />Progressive<br />
  74. 74. OUTREACH – The Community Richter Scale <br />Do you know who your top 1,000 fans are?<br />
  75. 75. Outreach Award- <br />lululemon – Ambassadors who buy in<br />
  76. 76. - Wikibrand Recruitment Tools -<br />Where to Find Your Best Fans<br /> Employees <br /> Twitter (or other microblogging platform) <br />Facebook<br /> Discussion Forums <br /> Traditional PR <br /> Dedicated Community Portal <br /> Conversion of website visitors <br /> Blogger Outreach <br />Source: Agent Wildfire 2010 Community Management Survey<br />
  77. 77. 4. INCENTIVES & MOTIVATIONS<br />“what’s in it for me?”<br />
  78. 78. 27 Community Incentives - Intrinsic<br />“The Feel Goods”<br />Fun & enjoyment<br />Creativity<br />Group effort/achievement<br />Learning<br />Better life/supporting cause<br />Challenge/competition<br />Satisfying curiosity<br />Wanting to make a better product<br />Meet people of similar interests<br />
  79. 79. 27 Community Incentives - Extrinsic<br />“The Look Goods”<br />Recognition by company<br />Access to exclusive resources<br />Ability to join VIP circle<br />Access to exclusive channels<br />Chance for wider Fame<br />Recognition by peers<br />Published leaderboard/ranking within community<br />Reputation building<br />A larger audience/stage<br />
  80. 80. 27 Community Incentives - Explicit<br />“The Get Somethings”<br />Invitation to Events<br />3rd party incentives<br />Customized/personalized treatment<br />Non-monetary rewards<br />Discounts<br />Points accumulation<br />Customer service<br />Information/advice<br />Cash rewards<br />
  81. 81. Kiva – Intrinsic, Extrinsic and Explicit Rewards<br />
  82. 82. 5. RULES, GUIDELINES & RITUALS<br />“what can/can’t I do here?”<br />
  83. 83. Rules - Kodak – Good Empowering Rules<br />Air Force – Good Prescriptive Rules<br />Experience Facilitation<br />Legal & Ethical Concerns<br />Employee Policies<br />Ownership Rights<br />Support, Training and Certification<br />Rituals/Customs<br />
  84. 84. 6. TOOLS & PLATFORM<br />“how and where does it work?” A home, neutral and away game…<br />
  85. 85. Have a Home, Neutral and Away Game<br />Away:<br />Social Networks<br />Sharing Sites<br />Other Blogs<br />Influencers<br />Neutral:<br />Brand Pages<br />Personal Profiles<br />RSS Feed<br />Facebook Connect<br />Home:<br />Website<br />Blog<br />Community<br />Forums<br />
  86. 86. The Essential 8 “Away Game” Tools<br />WOM<br />OVERVIEW:<br />WILDFIRE<br />Video<br />Sharing<br />Professional<br />Networks<br />Social<br />Networks<br />Micro<br />Blogs<br />Social Bookmarks<br />Location based<br />Ratings/<br />Forums<br />Photo <br />Sharing<br />Awareness<br />Perception<br />Targeting<br />Traffic/SEO<br />User Content<br />Engagement<br />Purchase<br />Referral<br />Evangelism<br />Thought Leadership<br />Measurement<br />1<br />3<br />2<br />2<br />3<br />1<br />3<br />1<br />1<br />1<br />1<br />2<br />1<br />2<br />3<br />3<br />2<br />1<br />1<br />2<br />3<br />2<br />3<br />2<br />3<br />3<br />2<br />3<br />2<br />1<br />1<br />2<br />3<br />
  87. 87. The Essential 7 “Home Game” Tools<br />WOM<br />OVERVIEW:<br />WILDFIRE<br />Monitoring Tools<br />Social <br />Dashboard<br />Online<br />Community<br />Wiki/<br />Collaboration<br />Blogs<br />Apps<br />Email<br />Awareness<br />Perception<br />Targeting<br />Traffic/SEO<br />User Content<br />Engagement<br />Purchase<br />Referral<br />Evangelism<br />Thought Leadership<br />Measurement<br />1<br />1<br />2<br />1<br />2<br />1<br />2<br />3<br />2<br />1<br />3<br />1<br />1<br />1<br />2<br />1<br />2<br />1<br />2<br />3<br />1<br />2<br />3<br />3<br />2<br />3<br />3<br />2<br />3<br />2<br />3<br />3<br />3<br />
  88. 88. An Awesome Home Game - Threadless<br />
  89. 89. The Away Game - Kraft <br />- The Tools of Word of Mom<br />
  90. 90. 7. COMMUNITY MANAGEMENT<br />“who will lead the conversation?”<br />
  91. 91. You can Keep Anybody Happy Initially, How Do You Get Them To Stay in Love<br />
  92. 92. Community Managers – <br />The Social Web’s Best Party Host<br />
  93. 93. Top Tasks of Community Managers<br />Communication <br />Content Creation <br />Company/brand evangelism<br />Member/Customer support <br />Ongoing Facilitation <br />Metrics Reporting <br />Event Host <br />Community Evolution/Feature Development <br />Internal Rallying Cry <br />Community Administration <br />Member Recruitment/Crowdsourcing<br />Source: Agent Wildfire 2010 Community Management Survey<br />
  94. 94. 8. LIFE STAGE OF THE COMMUNITY<br />“when do we need to adapt?”<br />
  95. 95. The Life Stage of Social Media/Community<br />Milestone achievement<br />User generated content<br />Incentives materialized<br />Mass supported<br />Expected cycle of activity<br />Expansion<br />Broadened focus<br />Company culture change<br />Self-governance<br />Tiered membership<br />Fresh produced content<br />Highlight contribution<br />Incentives pitched<br />Networked <br />Seeded audience<br />
  96. 96. Life Stage Management<br />Experiment Quarterly (Threadless)<br />THE GREAT<br />Reinvent every 2 years (Dell)<br />THE GOOD<br />Not monitoring/moderating daily <br />THE BAD<br />Not reviewing weekly <br />THE UGLY<br />
  97. 97. 9. METRICS, MEASUREMENT, <br />INSIGHTS & ROI<br />“what do we measure and look for?”<br />
  98. 98. Digital Media Measurement - No Silver Bullet Formula<br />
  99. 99. Different Brand Yardsticks<br /><ul><li> Measure The Applause, Not the Attendance
  100. 100. Try many small testable experiments
  101. 101. Have goals, track over time </li></li></ul><li>#10 Culture Change Required<br />– “Live the brand, listen before saying, letting go?”<br />
  102. 102. Raising a Brand, The Difference Between<br />Raising a 4 Year Old<br />Parenting an 18 Year Old<br />
  103. 103. The Biggest Wikibranding Sin<br />- Social Deafness -<br />Source: Agent Wildfire 2010 Buzz Report<br />
  104. 104. Internally,<br />Get Employees on the Bus…<br />
  105. 105. Some takeaway messages<br />
  106. 106. Brands, It’s Ok to FLIRT<br />Focus<br />Language, Content and Outreach<br />Incentives, and Motivations<br />Rules, Guidelines and Rituals<br />Tool and Platforms<br />
  107. 107. Getting Engaged is Not a Fling It’s a Commitment<br />Top 5 Wikibrands<br />Support Elements:<br />Culture<br />Community Life Stage Development<br />Internalizing Wikibrands <br />Community Management<br />Measurement/Metrics<br />
  108. 108. In a world of no time, attention and trust…don’t play it safe or follow others<br />There is only one thing in the world worse than being talked about, and that is not being talked about.<br />Oscar Wilde, The Picture of Dorian Grey<br />
  109. 109. Never Forget – Humans are Hard Wired Social Animals<br />81<br />
  110. 110. If Lubricants, Scissors and Insurance Can Do It, So Can You<br />
  111. 111. Koszonomszepen…Wikibrands<br />Twitter:<br />@wikibrands<br />Contact us:<br />sean@wiki-brands.com<br />@seanmoffitt<br />

Sean Moffitt presentation at Internet Hungary - Hungary's largest internet-focused conference. Udvoozoljuk Kanadabol.

Views

Total views

2,081

On Slideshare

0

From embeds

0

Number of embeds

103

Actions

Downloads

26

Shares

0

Comments

0

Likes

0

×