A common problem we face is how to organically fit processes that are not part of pure software development!! In this session, I will discuss how Agile and UX design can work together!

1. Agile UX
Presented by: Emad Marzok
User Experience Consultant

2. Agile UXAgile UX =+

3. User Experience Design
UX

4. User Experience Design Process

5. User Experience Design Process
Research Design

6. Agile

7. Waterfall model

8. Agile model

9. Agile UXAgile UX =+

10. Managers and Leadership Understand the Value of UX
Decision makers should know that UX is not just an extra coat
of paint; rather,it’s the careful and user-centered approach to
product strategy,features,structure,interactions,content,
and aesthetics.

11. UX Professionals and Developers Are
Part of the Same Team

12. UX represents a diverse set of skill sets.No one
should ever be testing their own designs.
A solid UX research practice addresses both
short and long-term needs.
UX Team Structures

13. UX Researcher UX Designer
UX Team

14. Generative Research

15. Evaluation and Experimentation Research
Usability tests
A/B tests
Card sorts
Tree tests

16. Cadence for Experimentation
Regular
Predictable
Frequent

17. Participants!

18. Choose the right methods at the right times !

19. If we (do,build,or provide X thing)
Then (these people)
will (do some desirable outcome)
We'll know when (actionable metrics)

20. = What solution you're proposing
= Actual or target users or personas
= What you want people to do
= Your goals
(do,build,or provide X thing)
(these people)
(do some desirable outcome)
(actionable metrics)

21. Designated
researcher

22. You may need to get creative !

23. Emad Marzok
@4Emad
Thanks for your attention..