MILLENNIALS: la generazione del NOI, del DI PIU' e dell'ADESSO

1. UNLOCKING A GENERATION OF
POTENTIAL

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MILLENNIALS ARE

3. MILLENNIAL

4. THE
GENERATION

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I’M PART OF A
Percent likely to utilize/rent products or services from a share community
Source: Nielsen Global Survey of Share Communities, Q3 2013
MILLENNIALS
(18-34)
BABYBOOMERS
(55+)
GLOBAL AVERAGE ASIA-PACIFIC MIDDLE EAST AFRICA
LATIN AMERICA NORTH AMERICA EUROPE

6. THE GENERATION

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I WANT
Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014
PREFER TO WORK FOR A
COMPANY COMMITTED
TO POSITIVE
SOCIAL/ENVIRONMENT
IMPACT
CHECK THE PACKAGING
LABELS TO ENSURE
POSITIVE
SOCIAL/ENVIRONMENT
IMPACT MILLENNIALS BABY BOOMERS

8. THE GENERATION

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AND WATCH WHAT I WANT,
I am more likely than Baby Boomers to…
Source: Nielsen Global Video-on-Demand Survey, Q3 2015 , Nielsen Global Digital Landscape, Q3 2014
XXX TO AGREE THAT
TIME-SHIFTED
PROGRAMMING BETTER
ACCOMMODATES MY
SCHEDULE
XXXAGREE THAT
WATCHING VIDEO
PROGRAMMING ON MY
MOBILE DEVICE IS
CONVENIENT
XXX MORE
LIKELY TO PAY FOR A
PROVIDER FOR ONLINE
PROGRAMMING
XXX
MORE LIKELY TO SAY THEY
PLAN TO CANCEL SERVICE IN
FAVOR OF ONLINE-ONLY