2. Who is Dabbawala
A dabbawala is a person with a box. He
is the person who supplies the house
made food to the person carrying in the
lunchboxes.
Also known as tiffinwala, tiffin supplier or
anadata.
3. History of Dabbawala
Mumbai dabbawala carrying and delivering freshly
made food from home in lunch boxes to office
workers.
Dabba – “box”
Started in 1890 under British rule
125 years old and recognized as the best case of
network management in the world even by the
management gurus and growth 5-10%annually.
Highly specialized trade
4. Nuttan Mumbai Tiffin boxes
Suppliers Association
History-started in 1890
Charitable trust-Registered in 1956
Education -85% illiterate
Total area coverage -60 km/70km
Employee stength-5000
No. of dabbas-200000 dabbas i.e. 400000
transaction everyday
Time taken- 3hrs
6. Economic Analysis
Everyone gets paid about two to four thousand
rupees per month
More than 175000 or 200000 lunches get
moved everyday by an estimated 4500 to 5000
dabbawala.
7. Supply chain of Dabbawala
Pickup dabba from residence
and bring it to Andhari station
Journey in local train
Uploading and sorting at
destination station
Delivery to respective customer
Collection of empty Dabba
Sorting at destination stations
Returning Dabba
8. “A day with Dabbawal plan”
One can go along with dabbawala from
morning to evening. We can travel with
them, know about them and participate in
their work throughout the day, till the dabba
returned back.
9. Swot analysis of Dabbawala
Strength
Teamwork, Discipline & Honesty
Time Management
Ownership & Pride in the work
Customer Satisfaction
Low Operational Cost, Process Consistency
Service Delivery of Sig Sigma Standard
Service Commitment [No strike since inception]
Satisfaction of Team Members [due to low attrition]
Fool proof delivery model through color coding
Financial independence for the small group of
dabbawalas
Just in Time Approach
10. Conti..
Weakness
Highly dependent upon Mumbai Local Train
Service
Limited access to education limits
diversification of Members to other business /
jobs
Limited fund flow for the association limits
the governing body to implement welfare
schemes
11. Conti…
Opportunity
Tie up with Caterers to serve variety of Meals i.e.
Diet food, Chinese/Continental Food, Food for
Fasting
Opportunity of expansion of service on the routes of
Mumbai Metro.
Generating Revenue by Promotion of other Brands
Diversification by offering miscellaneous services
like Courier, Rail/Bus Ticketing etc.
Expanding Network in other cities
Booking of Service through internet & SMS
Recently started – needs to be popularized
12. Conti..
Threats
Threats from fast food joints & small
restaurants
Flexi-timing / Work from Home Culture
Food Courts at Malls / Mega Structures
Catering Services offering Tiffin Services
Paper Food Vouchers & Smart Cards.
13. Distribution Network
Household Destination the
Dabbas are Collected Classified
based on Region Carried by appropriate
Transportation Distributed to various
Destination Railway System Collection, by
Bicycles-70% Foot-30% Sorting at Railway
Station Transportation by Train-80%
Bicycles-20% Distribution by Cart &
Bicycles 12%
15. Achievement
Six Sigma Certification by Forbes group
ISO 2000 Certificate to Dabbawala
Outstanding service organization awards by
NIQR
Marketing through Dabbawala many T.V.
channels and newspaper
16. conclusion
It keeps operational cost as low as possible
It keep capital investment bare minimum and
give first priority to the customer because they
think that customer is not the Raja but Maharaja
Deviation from your core competency can
reduce focus and affect current sales and profits
negatively.
Technology is to support business and business
is not there to support technology.
There is flat organization.