The framework was used during an online masterclass for the UX Psychology Global Community. It provides science-driven tools for practitioners to address any unsolved behavioral challenge. The framework empowers designers to first find the major root cause in their case and then design a solution for it, while reminding about possible ethical implications. TEDx talks and video insights: https://transforms.me/

1. TRANSFORMS.ME
FRAMEWORK
DESIGN
TOOLS
UX PSYCHOLOGY
MASTERCLASS

2. INSTINCTIVEINTELLIGENT HUMANEARTIFICIAL
TRANSFORMATIONTRANSITIONTRANSACTION

3. TRANSFORMATION
VECTOR
ALWAYS
NEVER
RARELY

4. TRIANGLE
CURVE
METRIC
CIRCLES
ARCHITECTURE
SOCIUM
MODERATION
ETHICS
1
2 3
4
5
6
7
8
TRANSFORMING
INTELLIGENT
DATA
ATTITUDE
BEHAVIOR
ENVIRONMENT
ATTITUDE
BEHAVIOR
ENVIRONMENT
-
+
+
PEOPLE METRIC
BEHAVIOR TODAY
TRANSFORMATION FUTURE SELF-
CONTAINED
SELF-
DRIVEN
JANUARY
1st
COMPETITION
LEARNING
COMPARISON
COOPERATIONNORMS
FACILITATION
RECOGNITION
AMPLIFY
OTHERS DECREASE
REVERSE
DYNAMIC
DESIGN
POSITIVENEGATIVE
INTENDED
UNINTENDED
BACKFIRING
TARGET
SURPRISE
DARK

5. ATTITUDE
BEHAVIOR
ENVIRONMENT

6. ATTITUDE
BEHAVIOR
ENVIRONMENT
-
+
+

7. PEOPLE METRIC
BEHAVIOR TODAY
TRANSFORMATION FUTURE

8. SELF-
CONTAINED
SELF-
DRIVEN
JANUARY
1st
SELF-
DRIVEN
SELF-
CONTAINED
JANUARY
1st

9. TRANSFORMING
INTELLIGENT
DATA

10. COMPETITION
LEARNING
COMPARISON
COOPERATIONNORMS
FACILITATION
RECOGNITION
SOCIAL

11. AMPLIFY
OTHERS DECREASE
REVERSE
DYNAMIC
DESIGN

12. POSITIVENEGATIVE
INTENDED
UNINTENDED
BACKFIRING
TARGET
SURPRISE
DARK