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UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
• you are just a small part of your
potential audience

• it is hard to analyse yourself

• we tend to simplify others and
their motivation and goals;

• we often misinterpret problems of
others
You are not your target audience
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
• they will tell what you want to hear

• or something they would like to
think about themselves

• they can’t want something that
they can’t imagine

• there is a risk that ideas you will
get will be limited by the
imagination of others
Never ask people what they want
• get to know needs and priorities of
your customers

• understand the physical contexts
for your product

• understand social connections,
family and friends relationship

• understand their habits and
behaviour
Get to know your users
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
Articulate your hypotheses and goals
UX  Research in mobile
Identify who you want to talk to
Write a recruiting screener
UX  Research in mobile
UX  Research in mobile
James&Lo)on,&42&
Derek&Hanson,&35&
Brandy'Rubin,'19'
Molly'Symmonds,'39'
Racquel'Malone,'26'
• take notes

• smile

• ask open-ended questions

• get their story

• shut up and listen
• don’t talk about your
product

• ask about future behaviour 

• sell

• ask leading questions
90% listening
10% talking
UX  Research in mobile
UX  Research in mobile
10 min, 1 idea per sticker

• What I heard

• What I saw

• What stood out
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile

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UX Research in mobile

  • 11. • you are just a small part of your potential audience • it is hard to analyse yourself • we tend to simplify others and their motivation and goals; • we often misinterpret problems of others You are not your target audience
  • 15. • they will tell what you want to hear • or something they would like to think about themselves • they can’t want something that they can’t imagine • there is a risk that ideas you will get will be limited by the imagination of others Never ask people what they want
  • 16. • get to know needs and priorities of your customers • understand the physical contexts for your product • understand social connections, family and friends relationship • understand their habits and behaviour Get to know your users
  • 23. Identify who you want to talk to
  • 24. Write a recruiting screener
  • 28. • take notes • smile • ask open-ended questions • get their story • shut up and listen • don’t talk about your product • ask about future behaviour • sell • ask leading questions 90% listening 10% talking
  • 31. 10 min, 1 idea per sticker • What I heard • What I saw • What stood out