2.
“The Crea&ve Economy is increasingly
the beacon for top talent”
- Steve Denning, Forbes
3. - Haydn Shaughnessy & Nick Vitalari
The Pla-orm Economy
“Today’s scale takes place
through ecosystems of freely
collabora&ng third par&es”
4. Major shi>s are in process
An unbundling
economy
The freelance economy is here
and growing.
44% of millennials already have a
side gig, and up to 50% of our
workforce will be freelancers by
2025.
Increasing demand
for crea4ves
AutomaMon is eliminaMng rouMne
work & increasing demand for
creaMve skills.
Global demand for creaMve
services is growing faster than
any other sector (~15% annually).
5. But we’re just catching up…
It’s s&ll really hard for
individual people & small
teams to get creaMve help
when they want it.
Agencies have unreasonable
minimums.
Difficult to build trust with
freelancers through strictly
digital porUolios.
1
2
3 Millions work from
coffeeshops and co-working
spaces, but few collaborate
with those around them.
6. - Richard Florida,
City Lab @ University of Toronto
UlMmately, the global crea&ve
economy revolves around and is
powered by ci&es.
7. Enter Makeshop
“Genius Bar” for creaMve
projects & needs, distributed
across urban coffeeshop(s).
Top-level crea-ve talent on call
to help you design, write and
create beauMful things.
Find and book slots at local
coffeeshops with creaMves
who match your needs.
1
2
3
Op=onal: enable parMcipaMng
venues with machine baristas
to offer delicious coffee for
cheap and futurize enMre
experience.
8. Makeshop v1: May 2017
- Delicious coffee, drinks & pastries
- 4-5 brilliant copywriters and designers on site at
all Mmes
- 30 mins of crea&ve consul&ng or feedback on
things like design and copywriMng for free. $30 for
every 30 mins therea]er.
- Exclusive “Creator’s Kit” with Mps on ge^ng the
most out of creaMve collaboraMons & brainstorming
exercises
One day pop-up at Ke=leSpace NY
M a k e s h o p
C r e a t o r K i t
K
S
M P
G e t t i n g t h e m o s t o u t o f
c r e a t i v e c o l l a b o r a t i o n
Download here
9. Makeshop v1: May 2017
- 2 designers / 3 copywriters on site
- 55 requests for bookings / $0 in markeMng
- 26 appointments granted / limited capacity
- 35% extended for add’l 30 mins / $30 cost
- Avg raMng of Mme with creaMve: 7.6 / 10
The results
Special thanks to our sponsors
10. The Creatives
Bianca Van der Meulen
Cofounder, Sunbird Crea=ve
Strategy & Copywri/ng
Anna KonstanMnova
Brand Strategist
Alex Portrera
Copywriter & CRO Expert
Graphic Design & Art
Amanda Giuffre
Founder, Constant Crea=ve
Collin Arnold
Art Director, Kelton Global
11. The Patrons
A few of the (26) fine folks we had the pleasure to serve:
Drew Fabrikant
Founder & CEO
Top Agents
Brand iden&ty
for his startup
Andrew Levine
Cofounder & CMO
Green MaMers
Design and story
for sales kit
Lauren Wood
MarkeMng
Compass
Name & copy for
ac&vism side project
Geoffrey Weg
Formerly
Betaworks, Techstars
UI/Design feedback on
new web project
Candice Rathgeber
Brand/InnovaMon
Lion
Posi&oning for
new bag brand
12. Tes&monials
“I've never done anything like that before!
I felt so crea=vely juicy and loved the folks I got to connect with.
It's such a cool idea and worked out great. If you can figure out how to consistently
match people with the right crea=ves, I think this will really take off!
GeTng feedback on the branding/posi=oning work ive done so far
and having someone to bounce off/jam — was so valuable.
Having access to 1 hr of one-on-one communica=on with a brilliant
designer & copywriter was perfect for my project.
The advice I got was fantas-c.
I think the mission behind connec=ng crea=ve talent with makers/
entrepreneurs is great. I got some terrific advice.
13. Key Learnings
Who came?
- 20 individuals represenMng various startups across the tech, social media,
entertainment and fashion spaces
- 3 solopreneurs
- 3 agencies
Why did they come?
- 15 came for copy help, 11 came for design help
What did they enjoy?
- 95% of patrons surveyed relayed that they sincerely enjoyed brainstorming,
collaboraMng and/or ge^ng 1-on-1 advice from our experts
- 90% of patrons surveyed said they would aiend another Makeshop
What could improve?
- 10% of patrons surveyed want beier matching with creaMves
- 20% of patrons surveyed wished payment experience was beier
- 15% of patrons surveyed expressed desire to to pay upfront for longer period
14. What’s Next (Makeshop v2)
Coming July 2017
- Run the pop-up for longer period of &me (e.g. 3-4 days)
- PotenMally offer/test it at more than one loca&on at once
- Let people book more than 30 minutes in advance
- Eliminate ‘free trial’; creaMve Mme is valuable
- Provide more structure/guidance on expectaMons & goals for sessions
- Prepare crea&ves more specifically prior to meeMng
- Build/assemble more tech to streamline booking and check-in experience
15. What we’re looking for
Loca4ons &
Venues
Coffeeshops & co-
working spaces
interested in new
models for collaboraMon
& driving add’l traffic.
Crea4ve
Talent
Copywriters, graphic
designers & the like
interested in meeMng
potenMal clients &
contribuMng to their
local ecosystem.
Partners &
Sponsors
Specifically looking for
help with online booking,
on-site logisMcs, food/
snacks, coffee & creaMve
educaMon/business
coaching.
Three key ways you can help
