3. INTRODUCTION
Reckitt Benckiser plc is a global consumer goods company
headquartered in Slough, United Kingdom.
It is one of the world’s leading manufacturers and marketers of
branded products in household cleaning and health & personal
care, selling a comprehensive range through over 60 operating
companies into around 180 countries.
It was founded in1814.
Key people of The company - Adrian Bellamy (Chairman), Rakesh
Kapoor (CEO), Colin Day (CFO)
4. Conti…..
Reckitt Benckiser (RB) owns many household name brands.
The company has 19 'powerbrands' which account for around
70% of the company's sales.
Reckitt Benckiser (India) formerly known as Reckitt & Colman of
India was incorporated in 1951 and promoted by the British
multinational Reckitt Benckiser plc which presently holds a 51%
stake in the company.
Reckitt Benckiser (India) Ltd corporate office is in Gurgaon,
Haryana
5. VISION
‘’’Reckitt Benckiser is about passionately delivering
better solutions in household cleaning and health &
personal care to customers and consumers, wherever
they may be, for the ultimate purpose of creating
shareholder value.”
6. VALUES
Our core values are a set of guiding principles
through which we think, behave and conduct our
business in order to deliver on our vision; they are:
• Achievement
• Teamwork
• Entrepreneurship
• Commitment
11. POLITICAL FACTORS
Political factors include the following types of
instrument:
Voluntary codes and practices
Market regulations
Trade agreements, tariffs or restrictions
Tax levies and tax breaks
Type of government regime eg communist, democratic,
dictatorship
12. Conti….
The household and health & personal care industry is
heavily regulated by, inter alia, the European Union, the
United States government and individual country
governments elsewhere.
Globalisation has brought growth opportunities to RB,
the company has operating companies in 60 countries
and sales in 180 countries.
Despite this 70% of revenue is in Europe, North
America, Australia and New Zealand. There are
significant opportunities to grown in the developing
countries.
13. ECONOMIC FACTORS
The economic downturn has not had a major impact
on sales in the developed markets, demand in the
developing markets is not as stable.
Cheaper labour in developing countries affects the
competitiveness of products from developed countries.
High unemployment, low spending power and low
stakeholder confidence In the country adversely
affects the working of company.
14. SOCIAL FACTORS
RB is deeply committed to sharing some of the wealth
it creates with the people who need it most by helping
to improve children’s health, hygiene and social
development around the world.
RB people are entrepreneurial, innovative,
internationally diverse, dynamic and driven by a strong
sense of ownership.
RB is fully committed to the principle of equal
opportunity in employment.
15. Conti….
RB is going to implement their Global Manufacturing
Standard which sets out their expectations in terms
of human rights, working conditions, health and safety
and environmental factors.
RB has focused on social movement towards
environmental awareness, commitment to reduce
carbon impact of its products by 20% by 2020.
Focusing on water management, material efficiency etc
16. TECHNOLOGICAL
FACTORS
Constantly changing technology demands for constant
updation & innovation.
RB is passionate about delivering innovation. In fact,
40% of net revenues are from products which are less
than 3 years old.
RB commitment to online video advertising stems from
a need to not only get in front of consumers, but to
engage deeply with them in brand-friendly spaces”
17. Conti…..
RB reinforces its brands with an exceptional rate of
innovation. Innovations must be Great Performers,
Fast to Market and Cost-effective.
Innovation starts and ends with consumers – the small
ways RB can make life better. So RB builds
consumers into product development, validating every
idea with them.
