Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area, CA United States
Profession
Product marketing lead, native advertising
Site Web
www.andrewjkaplan.com
À propos
I'm excited to lead product marketing for several of LinkedIn's native ads products: Sponsored Content, Dynamic Ads, and Text Ads. In this role, managing two stellar PMMs, my goal is to connect marketers with high-quality, differentiated native advertising solutions on the world's largest professional network.
As PMM lead, I develop, oversee, and/or manage go-to-market plans that...
1) Assemble voice-of-customer data that my team can translate into product requirements, which my team delivers to our Product, Design, and Engineering teams. My team will accomplish this through customer validation interviews, pilot programs, NPS studies, and more.
2) Pilot new products and capabilities ...
Mots-clés
marketing
advertising
internet
linkedin
digital
online video
sponsored updates
content marketing
sponsored content
disruption
mckinsey & company
technology
online
social media
hubspot
video
curation
monetization
aggregation
magnify
web
turnhere
Tout plus
Documents
(4)J’aime
(33)5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
HubSpot
•
il y a 8 ans
Product marketing basics
Ewan McIntosh
•
il y a 13 ans
How to spend your first $10K in paid marketing for startups
Andrew Artz
•
il y a 8 ans
MoPub Marketplace Report Q2 2015
Jeff Cunning
•
il y a 8 ans
Live Webinar: Using LinkedIn for Brand Marketing
LinkedIn
•
il y a 8 ans
The State of Enterprise Content Marketing - 2015
Content Marketing Institute
•
il y a 8 ans
Building the Perfect Content Marketing Mix - Top Priorities for 2015 - Part 1
Content Marketing Institute
•
il y a 9 ans
10 Tips for a Better Blog Post by Ann Handley
Wiley
•
il y a 9 ans
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
il y a 9 ans
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer
•
il y a 9 ans
LinkedIn’s Culture of Transformation
Pat Wadors
•
il y a 9 ans
Growth Hacking: Marketing that Moves the Bottom Line
Morgan Brown
•
il y a 9 ans
The Principles of Great Design
Lee Carnihan
•
il y a 9 ans
25 Steps to Video Search Domination
Morgan Brown
•
il y a 13 ans
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn
LinkedIn
•
il y a 9 ans
The CMO's Guide to Marketing Org Structure
HubSpot
•
il y a 10 ans
Brand authenticity and strategic brand management
Prof. Dr. Mike Schallehn
•
il y a 11 ans
Random Acts of Marketing Kindness: 26 Ways to Make Someone Smile Today
HubSpot
•
il y a 10 ans
2013 state of inbound marketing report
Social You, S.L.
•
il y a 10 ans
50 Content Marketing Predictions for 2014
Content Marketing Institute
•
il y a 10 ans
[Slides] The State of Social Business 2013: The Maturing of Social Media into Social Business
Altimeter, a Prophet Company
•
il y a 10 ans
Why LinkedIn Is Going “All-In” with Content Marketing
LinkedIn
•
il y a 10 ans
David Hallerman | eMarketer | State of the Online Video Market: Big Growth Ahead
Will Richmond
•
il y a 11 ans
The Seven Deadly Social Media Sins
XPLAIN
•
il y a 10 ans
Content Marketing Workshop - FinanceConnect:13
LinkedIn
•
il y a 10 ans
The Chief Marketing Officer is dead
IMD business school
•
il y a 10 ans
The LinkedIn Guide to Personalized Content Creation
Content Marketing Institute
•
il y a 10 ans
Getting started with content marketing on LinkedIn
LinkedIn
•
il y a 10 ans
May 15, 2013 LinkedIn Marketing Solutions inCalgary event
Dan Pastuszak
•
il y a 10 ans
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
•
il y a 11 ans
Personal Information
Entreprise/Lieu de travail
San Francisco Bay Area, CA United States
Profession
Product marketing lead, native advertising
Site Web
www.andrewjkaplan.com
À propos
I'm excited to lead product marketing for several of LinkedIn's native ads products: Sponsored Content, Dynamic Ads, and Text Ads. In this role, managing two stellar PMMs, my goal is to connect marketers with high-quality, differentiated native advertising solutions on the world's largest professional network.
As PMM lead, I develop, oversee, and/or manage go-to-market plans that...
1) Assemble voice-of-customer data that my team can translate into product requirements, which my team delivers to our Product, Design, and Engineering teams. My team will accomplish this through customer validation interviews, pilot programs, NPS studies, and more.
2) Pilot new products and capabilities ...
Mots-clés
marketing
advertising
internet
linkedin
digital
online video
sponsored updates
content marketing
sponsored content
disruption
mckinsey & company
technology
online
social media
hubspot
video
curation
monetization
aggregation
magnify
web
turnhere
Tout plus