SlideShare a Scribd company logo
1 of 11
Get Your Product Moving
Founders Institute
November 2012
Tony Karrer, Ph.D.
CEO, TechEmpower, Inc.
akarrer@techempower.com
http://socalcto.com
2
Background
• Ph.D. Computer Science, LMU Professor CS 10 Years
• Founder
– Sprinkler Systems Installation (age 15)
– Knowledge Stream ($59M exit)
– TechEmpower (1997 - present)
– Aggregage (2010 – present)
• Part-Time CTO / Technical Advisor
– Talk with 100+ startups each year
3
Complexity of Your Product
Complex
> 12 Prog Mon
> $100K
Simple
< 3 Prog Mon
< $35K
4
Simplify
Complex
> 12 Prog Mon
Simple
< 3 Prog Mon
• Simple Forum
• WordPress
• Manual Commerce
5
Other Ways to “Simplify”
• Paper (More Next Slide)
• Smoke and Mirrors Prototype
• Fake Site
• Proof of Concept
• Minimum MVP
• Leverage Existing Platforms or Third Parties
6
Homework - Before You Build Anything
• Steve Blank’s Startup Owner’s Manual
• Wireframes
• Graphic Comps – 99designs, eLance
• Test on Paper and Iterate
• Don’t Miss Key Questions
http://www.socalcto.com/2011/08/32-questions-developers-may-have-
forgot.html
– Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics /
Reporting, SEO Support, Social / Viral, Location, Time Zones, Video
7
Complexity of Your Product
Complex
> 12 Prog Mon
Simple
< 3 Prog Mon
Equity Only Developer
Dedicated Technical Team
In House, Outsource,
Hybrid
Freelance Developer
Offshore Dice Roll
8
Elusive (Illusive) Technical Cofounder
9
Be Prepared When You Meet a Developer
• They Want
– Solve a problem, create something neat from scratch
– Learn something new
– Food and other Rewards
• Hate
– Salespeople / Being Sold
– Pretending to Know More Than You Know
– Not Knowing Enough
– Time Wasters - Don't talk too much. Stay on point. Only
go social when they go social.
10
Founder Developer Gap
Founder Developer
Technical Advisor
Programmer Friend
Part-time CTO
GAP
Get Your Product Moving
Founders Institute
November 2012
Tony Karrer, Ph.D.
CEO, TechEmpower, Inc.
akarrer@techempower.com
http://socalcto.com

More Related Content

Similar to Get Your Product Moving - Founders Institute

ITCamp 2013 - Sergiu Damian - Beyond Software Architecture
ITCamp 2013 - Sergiu Damian - Beyond Software ArchitectureITCamp 2013 - Sergiu Damian - Beyond Software Architecture
ITCamp 2013 - Sergiu Damian - Beyond Software Architecture
ITCamp
 
ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012
ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012
ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012
ITCamp
 
Yaroslav Ravlinko "Build your own Machine Learning Platform or how to develo...
Yaroslav Ravlinko  "Build your own Machine Learning Platform or how to develo...Yaroslav Ravlinko  "Build your own Machine Learning Platform or how to develo...
Yaroslav Ravlinko "Build your own Machine Learning Platform or how to develo...
Lviv Startup Club
 

Similar to Get Your Product Moving - Founders Institute (20)

Oracle SQL Developer Tips and Tricks: Data Edition
Oracle SQL Developer Tips and Tricks: Data EditionOracle SQL Developer Tips and Tricks: Data Edition
Oracle SQL Developer Tips and Tricks: Data Edition
 
Techorama 2017 - Testing the unit, and beyond.
Techorama 2017 - Testing the unit, and beyond.Techorama 2017 - Testing the unit, and beyond.
Techorama 2017 - Testing the unit, and beyond.
 
Oracle Application Express as add-on for Google Apps
Oracle Application Express as add-on for Google AppsOracle Application Express as add-on for Google Apps
Oracle Application Express as add-on for Google Apps
 
Oow soa governance v1 0
Oow   soa governance v1 0Oow   soa governance v1 0
Oow soa governance v1 0
 
ITCamp 2013 - Sergiu Damian - Beyond Software Architecture
ITCamp 2013 - Sergiu Damian - Beyond Software ArchitectureITCamp 2013 - Sergiu Damian - Beyond Software Architecture
ITCamp 2013 - Sergiu Damian - Beyond Software Architecture
 
ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012
ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012
ITCamp 2013 - Cristian Lefter - Transact-SQL from 0 to SQL Server 2012
 
Beyond Java: Go for Java developers
Beyond Java: Go for Java developersBeyond Java: Go for Java developers
Beyond Java: Go for Java developers
 
150603 go go-beyond-vckovski-jugs
150603 go go-beyond-vckovski-jugs150603 go go-beyond-vckovski-jugs
150603 go go-beyond-vckovski-jugs
 
Prototyping
PrototypingPrototyping
Prototyping
 
Slick – the modern way to access your Data
Slick – the modern way to access your DataSlick – the modern way to access your Data
Slick – the modern way to access your Data
 
Busy Developers Guide to AngularJS (Tiberiu Covaci)
Busy Developers Guide to AngularJS (Tiberiu Covaci)Busy Developers Guide to AngularJS (Tiberiu Covaci)
Busy Developers Guide to AngularJS (Tiberiu Covaci)
 
Great makers ship
Great makers shipGreat makers ship
Great makers ship
 
Yaroslav Ravlinko "Build your own Machine Learning Platform or how to develo...
Yaroslav Ravlinko  "Build your own Machine Learning Platform or how to develo...Yaroslav Ravlinko  "Build your own Machine Learning Platform or how to develo...
Yaroslav Ravlinko "Build your own Machine Learning Platform or how to develo...
 
Patterns for Scalability in Windows Azure Applications (Alex Mang)
Patterns for Scalability in Windows Azure Applications (Alex Mang)Patterns for Scalability in Windows Azure Applications (Alex Mang)
Patterns for Scalability in Windows Azure Applications (Alex Mang)
 
Cloud-Powered Social Gaming
Cloud-Powered Social GamingCloud-Powered Social Gaming
Cloud-Powered Social Gaming
 
Hangman for the Masses Showcase of Web Tech
Hangman for the Masses Showcase of Web TechHangman for the Masses Showcase of Web Tech
Hangman for the Masses Showcase of Web Tech
 
Minimum Viable Architecture - Good Enough is Good Enough
Minimum Viable Architecture - Good Enough is Good EnoughMinimum Viable Architecture - Good Enough is Good Enough
Minimum Viable Architecture - Good Enough is Good Enough
 
History of the web as a platform from 1996 to 2017
History of the web as a platform from 1996 to 2017History of the web as a platform from 1996 to 2017
History of the web as a platform from 1996 to 2017
 
Community IT Webinar - Cloud Migration Planning
Community IT Webinar - Cloud Migration PlanningCommunity IT Webinar - Cloud Migration Planning
Community IT Webinar - Cloud Migration Planning
 
201509 sp sat-cambridge-o365-theartofthepossible
201509 sp sat-cambridge-o365-theartofthepossible201509 sp sat-cambridge-o365-theartofthepossible
201509 sp sat-cambridge-o365-theartofthepossible
 

More from ★ Tony Karrer

More from ★ Tony Karrer (11)

Building A Collaborative Innovation Playbook - Greg Satell
Building A Collaborative Innovation Playbook - Greg SatellBuilding A Collaborative Innovation Playbook - Greg Satell
Building A Collaborative Innovation Playbook - Greg Satell
 
A Strategic Approach to Open Innovation - Jeffrey Phillips
A Strategic Approach to Open Innovation - Jeffrey PhillipsA Strategic Approach to Open Innovation - Jeffrey Phillips
A Strategic Approach to Open Innovation - Jeffrey Phillips
 
Leadership of Open Innovation by Paul Sloane
Leadership of Open Innovation by Paul SloaneLeadership of Open Innovation by Paul Sloane
Leadership of Open Innovation by Paul Sloane
 
Six Keys to Making Collaborative Innovation Successful
Six Keys to Making Collaborative Innovation SuccessfulSix Keys to Making Collaborative Innovation Successful
Six Keys to Making Collaborative Innovation Successful
 
The Surprising Connection Between Millennials, Culture, and Growth
The Surprising Connection Between Millennials, Culture, and GrowthThe Surprising Connection Between Millennials, Culture, and Growth
The Surprising Connection Between Millennials, Culture, and Growth
 
HR's Critical Role in Creating Productive and Meaningful Workplaces
HR's Critical Role in Creating Productive and Meaningful WorkplacesHR's Critical Role in Creating Productive and Meaningful Workplaces
HR's Critical Role in Creating Productive and Meaningful Workplaces
 
HR Must Use Social Media to Engage and Attract Talent
HR Must Use Social Media to Engage and Attract TalentHR Must Use Social Media to Engage and Attract Talent
HR Must Use Social Media to Engage and Attract Talent
 
Attract, Engage, and Develop Talent using Open Badges: An IBM case study
Attract, Engage, and Develop Talent using Open Badges: An IBM case studyAttract, Engage, and Develop Talent using Open Badges: An IBM case study
Attract, Engage, and Develop Talent using Open Badges: An IBM case study
 
Maximizing Member Engagement
Maximizing Member EngagementMaximizing Member Engagement
Maximizing Member Engagement
 
Learning Management Systems - Selecting an LMS
Learning Management Systems - Selecting an LMSLearning Management Systems - Selecting an LMS
Learning Management Systems - Selecting an LMS
 
eLearning 2.0 - Karrer - ASTD OC 2007
eLearning 2.0 - Karrer - ASTD OC 2007eLearning 2.0 - Karrer - ASTD OC 2007
eLearning 2.0 - Karrer - ASTD OC 2007
 

Recently uploaded

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 

Get Your Product Moving - Founders Institute

  • 1. Get Your Product Moving Founders Institute November 2012 Tony Karrer, Ph.D. CEO, TechEmpower, Inc. akarrer@techempower.com http://socalcto.com
  • 2. 2 Background • Ph.D. Computer Science, LMU Professor CS 10 Years • Founder – Sprinkler Systems Installation (age 15) – Knowledge Stream ($59M exit) – TechEmpower (1997 - present) – Aggregage (2010 – present) • Part-Time CTO / Technical Advisor – Talk with 100+ startups each year
  • 3. 3 Complexity of Your Product Complex > 12 Prog Mon > $100K Simple < 3 Prog Mon < $35K
  • 4. 4 Simplify Complex > 12 Prog Mon Simple < 3 Prog Mon • Simple Forum • WordPress • Manual Commerce
  • 5. 5 Other Ways to “Simplify” • Paper (More Next Slide) • Smoke and Mirrors Prototype • Fake Site • Proof of Concept • Minimum MVP • Leverage Existing Platforms or Third Parties
  • 6. 6 Homework - Before You Build Anything • Steve Blank’s Startup Owner’s Manual • Wireframes • Graphic Comps – 99designs, eLance • Test on Paper and Iterate • Don’t Miss Key Questions http://www.socalcto.com/2011/08/32-questions-developers-may-have- forgot.html – Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics / Reporting, SEO Support, Social / Viral, Location, Time Zones, Video
  • 7. 7 Complexity of Your Product Complex > 12 Prog Mon Simple < 3 Prog Mon Equity Only Developer Dedicated Technical Team In House, Outsource, Hybrid Freelance Developer Offshore Dice Roll
  • 9. 9 Be Prepared When You Meet a Developer • They Want – Solve a problem, create something neat from scratch – Learn something new – Food and other Rewards • Hate – Salespeople / Being Sold – Pretending to Know More Than You Know – Not Knowing Enough – Time Wasters - Don't talk too much. Stay on point. Only go social when they go social.
  • 10. 10 Founder Developer Gap Founder Developer Technical Advisor Programmer Friend Part-time CTO GAP
  • 11. Get Your Product Moving Founders Institute November 2012 Tony Karrer, Ph.D. CEO, TechEmpower, Inc. akarrer@techempower.com http://socalcto.com