Deck I used in key note at Great India Developer Summit 2015, Hyderabad

1. Don’t say YES to BIGDATA
if you want to say NO !!
April 25, 2015
- Akkiraju Bhattiprolu (Akki)
Associate Vice President, Broadridge Financial
Solutions.
akkiraju.bhattiprolu@broadrige.com
akkirajub@gmail.com
www.after3beers.com
Twitter : @akkirajub

2. © 2014 | 2
Do I have a BigData problem?

3. © 2014 | 3
Systems of Record
• Deliberate Systems
• Structured Data
• Enterprise Resource Planning
(ERP)
• OLTP - ACID Transactions
• Analytics And Business
Intelligence
• ETL
• Size Of ERP Data?
A C I D
SOR And SOE
BASE
Systems of Engagement
• Coined By Geofrey Moore
• Non-Deliberate Systems
• Unstructured Data
• Consumers, Students & Children
• Interactions – BASE Properties
• Probabilistic Analytics
• Enterprise Use Cases With SOE

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BigData
• Infinite Data From Social Networking – SOE
• Smart Machines
• E-Commerce BigData
Volume Velocity Variety Veracit

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SOR SOE
4 V’S
LOW
4 V’S
HIGH
Q1 Q3
Q2 Q4
No Medium
Low High

6. Use Cases

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Is This A Big Data Problem? Use Case 1
High Volume SOR
• Institutional clients
– Small number of accounts
– Huge number of transactions
– 45 K having 30 M Transactions
• Support Computations for OLTP as well
OLAP
• Average Computation time 16 Hrs
• Worst Case 44 Hrs
• BigData Problem ?
• Green Plum : Average 7 Hrs
SOR SOE
4 V’S
LOW
4 V’S
HIGH
Q1 Q3
Q2 Q4
No Medium
Low High

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Is This A Big Data Problem? Use Case 2
Low Variety & Veracity SOE
• Text Analytics With Extensive Visualization
• Process unstructured data
– Insights
– Trends
– Patterns
• 7 years of companies
• Few couple of sectors
• Key attributes
– Participants
– Who asked
– What questions
– What answers
• BigData Problem?
SOR SOE
4 V’S
LOW
4 V’S
HIGH
Q1 Q3
Q2 Q4
No Medium
Low High

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Thank you !!