Slide deck used with the talk at agileindia2012

1. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

2. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

3. Innovathon
Akkiraju Bhattiprolu (Akki) Vinay Dabholkar, Ph.D.
YAssume Inc., Catalign Innovation Consulting
akkirajub@yassume.com vinay@catalign.com
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

4. Innovathon
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5. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

6. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

7. Requirements
Solution : Known
Analysis
Design
Develop
Test
Problem : Known Implement
Maintain
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

8. Solution : Unknown
Business Analyst
Product Owner
Product Backlog XP SCRUM
User Stories
Problem : Known
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

9. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

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11. IMVU story
2004 Launch
IM market Nobody bothered Friends download
3D avatar to download Nobody buys
Original assumptions
New IM Network Add-on With
Impossible Interoperability
Users Wouldn’t
Add New IM IM Of Choice
Users Will Play With Make It Easy To Invite
Existing Friends Existing Friends
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

12. IMVU story
2004 Launch
IM market Learning through
Nobody bothered Friends download Rapid experimentation &
3D avatar to download Nobody buys Real numbers
Assumptions
New IM Network New IM Possible
Impossible
Users Wouldn’t Working With 8 IMs
Add New IM
Users Will Play With Users Prefer New
Existing Friends Friends
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

13. IMVU story
2004 Launch
IM market Learning through
Nobody bothered Friends download Rapid experimentation &
3D avatar to download Nobody buys Real numbers
How To Optimize Effort
To Arrive At
This New Learning?
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

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31. Select
Ideas
Experiment
At low-cost
At high-speed
Prototyping
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33. Need risk
Commerci- 4 types of risks
of every Technology
lization risk
risk innovation
Production risk
Source: Managing product and service development, Stefan Thomke, McGraw Hill, 2007
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35. www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

36. Bank of America
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37. Source: The ten faces of innovation, Tom Kelley, Profile books, 2007
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38. Select
Ideas
Prototyping
www.yassume.com © 2012 Catalign Innovation Consulting www.catalign.com

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