Short presentation about business models and things you should think about when figuring out one for your business.

1. Business Models
Founder Ins+tute Jan/2017 An5 Akonniemi

2. What is a business model
The idea of a business model is to describe
how you are going to make profit.
Not revenue, Not cashflow,
Not users, Not churn
Profit.

3. Business models can be complex.
Simple is be3er!

4. A lot of tools to help you
For example business model canvas (and similar) is
a great tool for communica8on and discovery
(links on the Founder Ins1tute site)

5. Customer first
The framework you use to find your business model or even what
the business model is doesn't ma+er,
if it does not start from an actual customer need.

6. How to find out what the customer needs?
Be close to your customer.
So close you can smell, whether they showered that day or not.

7. You need to figure out the need
Don't ask.
Surveys are nice, but rarely tell you the biggest problem.
Don't believe what people say, believe what they do.

8. An easy way to win
Create so much value (and communicate it) that the customer
would actually lose money, if they wouldn't use your product/
service.
It should be unethical not to sell.

9. Sales solve everything

10. The earlier you get paid, the be2er
Risk goes down
You can invest
You get commi3ed customers

11. Ads are not a business model

12. Test and measure constantly

13. WODconnect's story
• Background
• Thought the PRO account would rock
• Then measured, looked like gym business is going to rock
• A<er 1.5 years, realized that we were wrong - why?

14. Pricing
Test and try it out
Start high (easier to go lower)

15. Things to consider per sale
• Loca&on
• Age/Sex/Etc
• Relevant data from your product (completed these tasks .. etc)
• Price

16. When to start tes+ng
your business model?
Yesterday.

17. Ques%ons?

18. an#@kiskolabs.com
@an#akonniemi