Gamification how and why it may be useful - slide share
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Gamification how and why it may be useful
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Gamification how and why it may be useful - slide share
- 1. GAMIFICATION How and why it may be useful Alberto Signoretti Nuno Almeida – Diogo Vieira – Ana I. Martins – António Teixeira Seminário Turismo Cultural – IPT – Tomar 2015 Novos Desafios Novos Rumos
- 2. And/or if it is you during the presentation… If you came to this presentation… FIRST... First of All… ❏ Just after lunch??? You must be kidding!!! kkkkk You will loose the PRIZE!!!…
- 3. First of All… A little game ❏ Playing a memory game… ❏ There are several signs hidden in the slides… ❏ Colors, shapes, words… ❏ A lot of things… ❏ Find the hidden signals during the presentation… ❏ What means: PAY ATTENTION!! Don’t be the “suricato”!!! ❏ When you see the chart “It’s time to play”… ❏ Use your smartphone or computer and go to the game page… ❏ Play the game… ❏ The best score with the short time wins the PRIZE!!! ❏ Let’s try a gamification for this presentation
- 4. First of All… A little game Wellcome to a “Gamification” journey
- 5. First of All… An Example ❏ Regensburg, Germany (2007 & 2008)
- 6. First of All… Perception ❏ For whom we create things? ❏ For USERS!!! ❏ What Really matters? ❏ The perception of the USER!!! ! Experience!!! ❏ What we can consider as a baseline? ❏ Give to others the same you want to receive!!!
- 7. Gamification - Definitions ❏ “The adoption of game technology and game design methods outside of the games industry” ❏ “The process of using game thinking and game mechanics to solve problems and engage users” ❏ “Integrating game dynamics into your site, service, community, content or campaign, in order to drive participation” “Gamification” is the use of game design elements in non-game contexts
- 8. Gamification – What is not! ❏ A Product… It is a PROCESS! ❏ Only the use of badges, points or leaderboards… ❏ Everything is a game… ❏ The fix for a bad product… ❏ …
- 9. Why Games? ❏ There is something MAGICAL about games! ❏ They contain special POWER: ❏ Power to captivate us and draw us in, ❏ Power to encourage us to repeat things we've seemingly done before, ❏ Power to get us to spend money on things that seem not to exist, ❏ Power to get us to solve unnecessary complex problems repeatedly, ❏ Power to get us incredibly persistent, ❏ Power to get us ENGAGED, ❏ And so forth…. ❏ Pervasive games (augmented reality, geolocation, other sensors…) ❏ Wearable technologies
- 10. Why Games? By Jane McGonigal
- 11. Why Games? We want these kind of REACTION!!! By Jane McGonigal ❏ Turn things "gameful” ❏ Emotions, Spirit & Hart of playing a game…
- 12. The Gamification’s Flow Persuasive & Behavior Design Engagement User’s Types Motivation Personality Types MBTI Traits FFM iHOBO BrainHex Bartle Conditioning FBM FLOW Choice Paradox P.E.R.M.A. DRIVE Habit 4 Key 2 Fun HOOK B. Economics Emotions EkmanOCC
- 13. The Engagement/Motivation Science ❏ Fogg Behavior Model (FBM) – by B. J. Fogg Motivation, Ability, Trigger ❏ Conditioning – by Skinner Reinforcement ❏ Flow – An optimal state of intrinsic motivation – by M. Csikszentmihalyi An optimal state of intrinsic motivation ❏ The Paradox of Choice – by Schawrz Less is More, Tyranny of choice ❏ P.E.R.M.A. – Positive Phycology – by Martin Seligman Positive Emotions, Engagement/Flow, Relationships, Meaning, Accomplishment ❏ HOOK Model – by Nir Eyal Trigger, Action, Reward, Action ❏ DRIVE Model – by Daniel H. Pink Autonomy, Mastery, Purpose (Designing, Story, Symphony, Empathy, Play, Meaning) ❏ The Power of Habit – by Charles Duhigg Cue (Trigger), Routine, Reward ❏ 4 Key for Fun – by Nicole Lazzaro Easy Fun (Novelty), Hard Fun (Challenge), People Fun (Friendship), Serious Fun(Meaning) ❏ Behavioral Economy
- 14. The Engagement/Motivation Science Engagement changes during a player’s lifecycle Amy Jo KIM
- 16. Design as a Game Designer Dynamics Mechanics Aesthetics Player Journey
- 17. LevelsPoints Leaderboards Badges Missions Mechanics Virtual Goods Fun Delight Envy Pride Aesthetics Surprise Satisfaction Trust Connection Curiosity Progressive Unlocks Appointments Dynamics Dynamic Systems Reward Schedules Pacing Design as a Game Designer Player Journey
- 18. Design for Fun and Learning ❏ 3 Fs: Friends, Feedback & Fun (Zichermann) ❏ Meaningful environment & Clear goals ❏ Ability matched to levels & Feedback ❏ Fun arises out of mastery - Learning is the drug. (Amy Jo Kim) ❏ Drive Design – D. Pink ❏ Not just functional ❏ Beautiful ❏ Attention getting ❏ Emotionally engaging ❏ FUN?… ❏ Why fun matters: in search of emergent playful experiences by Sonia Fizek ❏ Rethinking Gamification ❏ 4 Keys 2 Fun
- 19. Examples – Behavior Change
- 20. Examples – Behavior Change PleaseCycle
- 21. T4A Project
- 22. Making a game: How complicate it could be? ❏ G1 Test & Interview ❏ Launch Cinematic ❏ Official Page
- 23. GAMIFICATION ❏ It’s time to PLAY! ❏ Use your smartphone or computer and go to the game page… ❏ URL: XXXXX.NET ❏ Wait to start… ❏ Play the game… ❏ Good luck… ❏ The best score with the short time wins the PRIZE!!!