1. PERSONAL
BRANDING
ASSIGNMENT
By Aldrin Suson

2. TABLE OF CONTENTS
 Who am I?
 Where did I come from?
 What am I been doing lately?
 What have I learned lately?
 Who and What inspires me?
 What are my goals?
 Pictures

3. IT’S ALL ABOUT ME TODAY!
 I am Aldrin Suson
 Senior at California Baptist University
 Studying Public Relations and Nursing
 Expected Graduation Date: December of 2014
 Personal Mission Statement:
 To find happiness, fulfillment, and value in living, I will seek out and experience all
of the pleasures and joys that life has to offer. My core values are not limitations
restraining me on this hedonistic quest for fun. Rather, they provide a framework
for identifying, pursuing, and achieving those pleasures that last the longest and
are the most satisfying. The greatest joy of all is being worthy of the respect and
admiration of family, friends, and business associates. Fashion speaks to me on a
personal level. To me fashion is a form of art and self-expression. I love how
fashion is inspired by art, music, history and culture. Accessories can make a
simple outfit look different and unique; so many looks can be created alone with
accessories. I aspire to travel the world to see fashion in different cultures, as
culture has shaped fashion around the world.

4. WHERE DID I COME FROM?
 I was born and raised in the island of Cebu located in the central
part of the Philippines. I attended high school at Don Bosco
Technology Center. So basically, I am a Bosconian.
 I have two older brother. Andrew is the second while Angelo is the
oldest.
 The other half of my life happened in California. I came to
California when I was 17 just couple of months after my high
school graduation. I came here because I was petition by my
mother.
 I currently reside in Riverside with my bratty dog: Daisy Mae.

5. WHAT AM I BEEN DOING LATELY?
 If only I can put one word in this slide, I will put: travelling. Since I
can’t do that, I have to broaden that word and do some explaining.
 I love to travel (I can emphasis that enough)
 I have been to Canada, Greece, Peru, and Mexico. I have big
plans for this year because I am saving and planning to attend the
San Fermin Festival in Spain. After Spain, I want to go to
Morocco. So for 2014, I will be pretty much broke.
 Aside from travelling, I have been interning. I interned at the
Hodges Collection at Huntington Beach. I am currently an intern
at the Chic Little Devil Style House as a PR intern.

6. WHAT HAVE I LEARNED LATELY?
 Since publicity is free, a fashion PR company or executive would
be responsible for; building relationships with the press (they
basically have to make friends with fashion editors, writers and
journalists so that these people will write about/feature the
product); organising and managing guestlists for promotional
events; gifting (sending free product to key editors or celebrities in
the hope that they'll use or write about it); writing, distributing and
following up on press releases and press packs; dealing with
requests from the press and celebrity PRs; and reporting back to
clients on the publicity they're getting for the brands.

7. WHO AND WHAT INSPIRES ME?
 My dad inspires me to work hard and never give up.
 My dad is my number one fan.
 As for the “what” part, everything and everyone inspire me to do
what I love the must. I find inspiration in almost everything around
me.

8. WHAT ARE MY GOALS?
 My goal is simple: to be good at fashion and nursing.

9. PICTURE TIME!