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Fun And Creative Advertising Ppt.

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This is a presentation I did for University College Day, a student and faculty presentation day at Texas Wesleyan University.

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Fun And Creative Advertising Ppt.

  1. 1. Fun and CreativeAdvertisingBy Alejandra Garcia
  2. 2. Outdoor advertising increases brandawareness by reminding consumers of aproduct as they travel through their day.Unlike radio, TV, newspaper, and Internetadvertising, outdoor is hard to ignore.What do outdoor adsaccomplish?
  3. 3. Pros Cons• High reach and frequency • Can only communicate at low cost short messages• 24 hour exposure • Difficult to measure• Gains immediate • Regarded as visual attention pollutant by someBenefits and setbacks
  4. 4. Outdoor advertising
  5. 5. • Bulletins • Keep it simple• Digital billboards• Spectaculars • Personalize• Posters • Use human appeal• Junior posters • Use color• Wall murals • LocationBillboards
  6. 6. • Bicycle racks• Bus benches• Bus shelters• Kiosks• Shopping malls• SidewalksStreet Furniture
  7. 7. • Airports• Buses• Golf carts• Trains• Subways• TaxicabsTransit
  8. 8. • Arena and stadium• Beach• Blimps• Cartons and cups• Cinema• Trash receptacles• Turnstiles• Shopping bags• AirborneAlternative
  9. 9. So what’s next? More Digital
  10. 10. Thank you
  • christopherpair1

    Aug. 25, 2014

This is a presentation I did for University College Day, a student and faculty presentation day at Texas Wesleyan University.

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