SlideShare une entreprise Scribd logo
1  sur  43
Télécharger pour lire hors ligne
about me:




RefreshMiami, October 2008      Alex de Carvalho
                             alexdc.org / @alexdc
now let’s talk about you ...
... and what you can do to get on track.
Tom Peters said over 10 yrs ago:

 “We are CEOs of our own companies: Me Inc.
 To be in business today, our most
 important job is to be head marketer
 for the brand called You.”


              http://www.fastcompany.com/magazine/10/brandyou.html

                                     From Issue 10 | August 1997
there are lots of books on the importance
  of branding yourself professionally ...
... but very few books (yet)
on how to brand yourself
      professionally
       on the web
Gary Vaynerchuk on branding
 (view minute 7:58 to 9:00)




 http://en.oreilly.com/webexny2008/public/schedule/detail/4814
your social profiles online and

   the content you publish

     will bring you new

connections and opportunities
so here’s the deal:
1.   define who you are
2.   go where people are
3.   publish your content
4.   connect to the right people
5.   display your activity
so, what defines you?
memorize this set of words

         ocean
         moon
          face
          desk
         lights
count to five
now, name a
laundry detergent
network of associations

                   moon                                                Gain

ocean                                    Tide                                               All

                    wave                                                Fab

  Source: Drew Westen, Ph.D., “The Political Brain: The Role of Emotion in Deciding the Fate of the Nation”
     http://books.google.com/books?id=5XQjEvoRti4C&pg=PA84&lpg=PA84&dq=ocean+moon+network+of
                                   +association&source=web&ots=pPGcX3HX1a&sig=6nGRnawf8g4Hob-
                          HqfvB7X6cp6g&hl=en&sa=X&oi=book_result&resnum=1&ct=result#PPA85,M1
work on your own
  network of associations

          content         people

content             You            people

          content         people
this is how people find you online

podcasts blog posts              blogs

  social
              video             socnets
 profiles

 avatars      photos    You   communities

               tags             virtual
lifestream                      worlds

             comments          presence
so these are your next steps:
  • define your interests
  • write your bio
  • get a domain name
  • start a blog
  • participate in relevant social networks
  • link to your own and to others’ content
so what are you, like, 1,000? 2,000?*




    *Ze Frank speaking at TED, referring to your Google results. See minute 5 of his presentation:
                        http://www.ted.com/index.php/talks/ze_frank_s_nerdcore_comedy.html
yes, there are pitfalls
     and excuses ...
• my name, [John Smith], is not unique
  enough, I won’t stand out!
• there are thousands of [insert
  profession] ... I won’t stand out!
• everyone is blogging, I won’t stand out!
• I don’t have the time ...
but it’s not so hard to cut
  through the clutter
publish your content with
              the following in mind
            • define who you want to meet
            • define who you want to meet you
            • make connecting as frictionless as possible




For more great tips, see: http://bettercloser.com/2008/08/27/personal-branding-build-your-personal-brand-in-5-days/
content really is king
            • write a list of articles of some 40 topics
            • limit articles to 300 words or less
            • link to your favorite blogs
            • post 10 articles to your blog at a frequency
                 you determine

            • have the next 10 ready to post at the same
                 frequency

            • work on the next 20 and always keep drafts
                 in your pipeline
For more great tips, see: http://bettercloser.com/2008/08/27/personal-branding-build-your-personal-brand-in-5-days/
writing for the web
• the most important thing: listen first
•   say LESS
•   front-load: use the inverted pyramid
•   put more important content first
•   use clear headlines and headings
•   be factual, not cryptic
•   establish trust
•   use active voice
•   pay attention to netiquette, culture, tone of voice
now, go where people are
Think of it this way. If you are a

fisherman you would not fish for the
trophy catch in stagnated water. You
would need to go to where there is fresh

water. That's where the fish are.


            http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
you mean, yet another social network?




      http://en.wikipedia.org/wiki/List_of_social_networking_websites
Think of social networks this way.
Robert Scoble: Social Media Starfish




                   http://www.flickr.com/photos/dbarefoot/1814873464/
Think of social networks this way.
Brian Solis: The Conversation Prism




          http://www.briansolis.com/2008/08/introducing-conversation-prism.html
social networks sure look like a random
   mess (and thus a waste of time) ...




   Graph: GustavoG http://www.flickr.com/photos/gustavog/9708628/
“People don’t just connect to each other.
 They connect through a shared object.”




        Jyri Engestrom http://www.zengestrom.com/
the same social network as before, showing
  how people have connected by interests




  Graph: GustavoG   http://www.flickr.com/photos/gustavog/4499404/in/set-113313/
“The services that we love to play with
allow people to socialize around objects”


Flickr          YouTube              Del.icio.us




  “Think about objects as the reason why
   people get in touch with each other”

          Jyri Engestrom http://www.zengestrom.com/
LinkedIn is a good place to start connecting your
social networks to your other professional identity
    online, like blogs, slide presentations, etc.




                         http://www.linkedin.com/static?key=application_directory
Seth Godin on social network
  usefulness for businesses




             http://www.openforum.com/marketing/video_socialgood.html
a word about your connections:

 weak links will help you more than strong ones
Mark Granovetter
Weak social ties account for most of the
structure of social networks in society as well as
the transmission of information through these
networks.

More novel information flows to individuals
through weak rather than strong ties.

Because our close friends tend to move in the
same circles that we do, the information they
receive overlaps considerably with what we
already know.
                                 http://en.wikipedia.org/wiki/Weak_tie
nota that these are your
   online objectives
       • Presence
       • Credibility
       • Identity
       • Authority
       • Reputation
       • Influence
Loic LeMeur, on using
    the social map




             http://www.youtube.com/watch?v=ra8O0e9iEsc
do track your mentions,




online brand monitoring / South Florida startup
monitor your brand(s),
and manage and react to your mentions
You, the online brand
http://www.zappos.com/tribal.zhtml
see you online ;)




                Alex de Carvalho
                 alex@alexdc.org
                       alexdc.org
              twitter.com/alexdc

Contenu connexe

Tendances

Professional Networking
Professional NetworkingProfessional Networking
Professional NetworkingKelly Rusk
 
Web 2.0 / Enterprise 2.0 - Why Bother?
Web 2.0 / Enterprise 2.0 - Why Bother? Web 2.0 / Enterprise 2.0 - Why Bother?
Web 2.0 / Enterprise 2.0 - Why Bother? Shawn Grubb
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaHoward Greenstein
 
Becoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College StudentsBecoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College StudentsMarcelo Somers
 
Online Communities: what works, and what doesn't.
Online Communities: what works, and what doesn't.Online Communities: what works, and what doesn't.
Online Communities: what works, and what doesn't.Bart De Waele
 
Personal Learning Networks
Personal Learning NetworksPersonal Learning Networks
Personal Learning NetworksJohn Woodring
 
Using Social Media For Your Job Search Version 2
Using Social Media For Your Job Search Version 2Using Social Media For Your Job Search Version 2
Using Social Media For Your Job Search Version 2Jim Brochowski
 
Landing a Job in the Digital World
Landing a Job in the Digital WorldLanding a Job in the Digital World
Landing a Job in the Digital WorldBen Cotton
 
Who do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcapWho do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcapSue Beckingham
 
Online Communities
Online CommunitiesOnline Communities
Online CommunitiesDawn Foster
 
Collaboration, Publications, Community: Building your personal tech brand
Collaboration, Publications, Community: Building your personal tech brandCollaboration, Publications, Community: Building your personal tech brand
Collaboration, Publications, Community: Building your personal tech brandDr Janet Bastiman
 
Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...
Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...
Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...Tommaso Sorchiotti
 
Networlding Sara Knowles
Networlding Sara KnowlesNetworlding Sara Knowles
Networlding Sara KnowlesSara Knowles
 
Tweetajob | Intern Match Jobseeker Workshop
Tweetajob | Intern Match Jobseeker WorkshopTweetajob | Intern Match Jobseeker Workshop
Tweetajob | Intern Match Jobseeker WorkshopCarmen Hudson
 

Tendances (19)

Professional Networking
Professional NetworkingProfessional Networking
Professional Networking
 
Web 2.0 / Enterprise 2.0 - Why Bother?
Web 2.0 / Enterprise 2.0 - Why Bother? Web 2.0 / Enterprise 2.0 - Why Bother?
Web 2.0 / Enterprise 2.0 - Why Bother?
 
Kent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House and KUSBP "Using Social Network sites to develop business" event
Kent House and KUSBP "Using Social Network sites to develop business" event
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
 
Becoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College StudentsBecoming a Linchpin: A Guide for College Students
Becoming a Linchpin: A Guide for College Students
 
Online Communities: what works, and what doesn't.
Online Communities: what works, and what doesn't.Online Communities: what works, and what doesn't.
Online Communities: what works, and what doesn't.
 
Branding
BrandingBranding
Branding
 
Personal Learning Networks
Personal Learning NetworksPersonal Learning Networks
Personal Learning Networks
 
Using Social Media For Your Job Search Version 2
Using Social Media For Your Job Search Version 2Using Social Media For Your Job Search Version 2
Using Social Media For Your Job Search Version 2
 
Online Communities
Online CommunitiesOnline Communities
Online Communities
 
Digital footprints fetc13
Digital footprints fetc13Digital footprints fetc13
Digital footprints fetc13
 
Landing a Job in the Digital World
Landing a Job in the Digital WorldLanding a Job in the Digital World
Landing a Job in the Digital World
 
Who do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcapWho do you think you are? UCISA keynote #udigcap
Who do you think you are? UCISA keynote #udigcap
 
Online Communities
Online CommunitiesOnline Communities
Online Communities
 
Facebook
FacebookFacebook
Facebook
 
Collaboration, Publications, Community: Building your personal tech brand
Collaboration, Publications, Community: Building your personal tech brandCollaboration, Publications, Community: Building your personal tech brand
Collaboration, Publications, Community: Building your personal tech brand
 
Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...
Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...
Bootstrap your Startup: 10 simple practical & immediate tips to help your Com...
 
Networlding Sara Knowles
Networlding Sara KnowlesNetworlding Sara Knowles
Networlding Sara Knowles
 
Tweetajob | Intern Match Jobseeker Workshop
Tweetajob | Intern Match Jobseeker WorkshopTweetajob | Intern Match Jobseeker Workshop
Tweetajob | Intern Match Jobseeker Workshop
 

En vedette

Building Your Powerful Personal Brand
Building Your Powerful Personal BrandBuilding Your Powerful Personal Brand
Building Your Powerful Personal BrandLethia Owens, PBS
 
Jenny Sun - Branding Yourself
Jenny Sun - Branding YourselfJenny Sun - Branding Yourself
Jenny Sun - Branding YourselfShootFest
 
Personal Branding Central Exchange 4 1 09
Personal  Branding  Central Exchange 4 1 09Personal  Branding  Central Exchange 4 1 09
Personal Branding Central Exchange 4 1 09Alicia Falcone
 
Game design for web designers: IXDA'09 Talk
Game design for web designers: IXDA'09 TalkGame design for web designers: IXDA'09 Talk
Game design for web designers: IXDA'09 TalkNadya Direkova
 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
 
Start a revolution... in your bedroom.
Start a revolution... in your bedroom. Start a revolution... in your bedroom.
Start a revolution... in your bedroom. Ricardo Sousa
 
Online Brand And Reputation Management - American Marketing Association Word ...
Online Brand And Reputation Management - American Marketing Association Word ...Online Brand And Reputation Management - American Marketing Association Word ...
Online Brand And Reputation Management - American Marketing Association Word ...Krista Neher
 
Online Reputation Management
Online Reputation ManagementOnline Reputation Management
Online Reputation ManagementDavid Nkpoku
 
How to really make something
How to really make somethingHow to really make something
How to really make somethingMade by Many
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social MediaPaul Marsden
 

En vedette (10)

Building Your Powerful Personal Brand
Building Your Powerful Personal BrandBuilding Your Powerful Personal Brand
Building Your Powerful Personal Brand
 
Jenny Sun - Branding Yourself
Jenny Sun - Branding YourselfJenny Sun - Branding Yourself
Jenny Sun - Branding Yourself
 
Personal Branding Central Exchange 4 1 09
Personal  Branding  Central Exchange 4 1 09Personal  Branding  Central Exchange 4 1 09
Personal Branding Central Exchange 4 1 09
 
Game design for web designers: IXDA'09 Talk
Game design for web designers: IXDA'09 TalkGame design for web designers: IXDA'09 Talk
Game design for web designers: IXDA'09 Talk
 
The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?The Workplace of the Future: Where does your Personal Brand Fit?
The Workplace of the Future: Where does your Personal Brand Fit?
 
Start a revolution... in your bedroom.
Start a revolution... in your bedroom. Start a revolution... in your bedroom.
Start a revolution... in your bedroom.
 
Online Brand And Reputation Management - American Marketing Association Word ...
Online Brand And Reputation Management - American Marketing Association Word ...Online Brand And Reputation Management - American Marketing Association Word ...
Online Brand And Reputation Management - American Marketing Association Word ...
 
Online Reputation Management
Online Reputation ManagementOnline Reputation Management
Online Reputation Management
 
How to really make something
How to really make somethingHow to really make something
How to really make something
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 

Similaire à You, the online brand

Harnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachHarnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachAlex de Carvalho
 
Understanding & Leveraging Social Media
Understanding & Leveraging Social MediaUnderstanding & Leveraging Social Media
Understanding & Leveraging Social MediaDave Tedlock
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for BusinessKatie Laird
 
Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers
Become a BIGFiSH Online: How to Build a Following & Find Lifetime CustomersBecome a BIGFiSH Online: How to Build a Following & Find Lifetime Customers
Become a BIGFiSH Online: How to Build a Following & Find Lifetime CustomersDanielle Leslie
 
Using Social Media As A Marketing Tool
Using Social Media As A Marketing ToolUsing Social Media As A Marketing Tool
Using Social Media As A Marketing ToolMichael Mckay
 
What we can take for granted in online communities
What we can take for granted in online communitiesWhat we can take for granted in online communities
What we can take for granted in online communitiesChris Messina
 
Networking in Social Media
Networking in Social MediaNetworking in Social Media
Networking in Social MediaYo! Yo! SEO
 
Brand-ology:Tips and Tricks for Personal Branding
Brand-ology:Tips and Tricks for Personal Branding Brand-ology:Tips and Tricks for Personal Branding
Brand-ology:Tips and Tricks for Personal Branding Lauren Cooney
 
Headlines That Work (EIJ15 edition)
Headlines That Work (EIJ15 edition)Headlines That Work (EIJ15 edition)
Headlines That Work (EIJ15 edition)Charlie Meyerson
 
Blogging For Beginners
Blogging For BeginnersBlogging For Beginners
Blogging For BeginnersGlenn Wiebe
 
Social Media Management & Content Curation
Social Media Management & Content CurationSocial Media Management & Content Curation
Social Media Management & Content CurationNatalia Molchanova
 
Link, Poke & Tweet: Amping Your Personal Brand, Digitally
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyLink, Poke & Tweet: Amping Your Personal Brand, Digitally
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
 
7 Social Media Secrets To Successful Business
7 Social Media Secrets To Successful Business7 Social Media Secrets To Successful Business
7 Social Media Secrets To Successful BusinessErik Deckers
 
My Converging Life: Managing Your Personal and Professional Brand in Social M...
My Converging Life: Managing Your Personal and Professional Brand in Social M...My Converging Life: Managing Your Personal and Professional Brand in Social M...
My Converging Life: Managing Your Personal and Professional Brand in Social M...Farra Trompeter, Big Duck
 
#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersionverenanz
 
Collaboaration tools for non profit agencies
Collaboaration tools for non profit agenciesCollaboaration tools for non profit agencies
Collaboaration tools for non profit agenciesmewren
 
Digital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumersDigital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumersBart Muskala
 

Similaire à You, the online brand (20)

You, online brand
You, online brandYou, online brand
You, online brand
 
Harnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachHarnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community Outreach
 
Brand You, Online
Brand You, OnlineBrand You, Online
Brand You, Online
 
Social Media is ...
Social Media is ...Social Media is ...
Social Media is ...
 
Understanding & Leveraging Social Media
Understanding & Leveraging Social MediaUnderstanding & Leveraging Social Media
Understanding & Leveraging Social Media
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
 
Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers
Become a BIGFiSH Online: How to Build a Following & Find Lifetime CustomersBecome a BIGFiSH Online: How to Build a Following & Find Lifetime Customers
Become a BIGFiSH Online: How to Build a Following & Find Lifetime Customers
 
Using Social Media As A Marketing Tool
Using Social Media As A Marketing ToolUsing Social Media As A Marketing Tool
Using Social Media As A Marketing Tool
 
What we can take for granted in online communities
What we can take for granted in online communitiesWhat we can take for granted in online communities
What we can take for granted in online communities
 
Networking in Social Media
Networking in Social MediaNetworking in Social Media
Networking in Social Media
 
Brand-ology:Tips and Tricks for Personal Branding
Brand-ology:Tips and Tricks for Personal Branding Brand-ology:Tips and Tricks for Personal Branding
Brand-ology:Tips and Tricks for Personal Branding
 
Headlines That Work (EIJ15 edition)
Headlines That Work (EIJ15 edition)Headlines That Work (EIJ15 edition)
Headlines That Work (EIJ15 edition)
 
Blogging For Beginners
Blogging For BeginnersBlogging For Beginners
Blogging For Beginners
 
Social Media Management & Content Curation
Social Media Management & Content CurationSocial Media Management & Content Curation
Social Media Management & Content Curation
 
Link, Poke & Tweet: Amping Your Personal Brand, Digitally
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyLink, Poke & Tweet: Amping Your Personal Brand, Digitally
Link, Poke & Tweet: Amping Your Personal Brand, Digitally
 
7 Social Media Secrets To Successful Business
7 Social Media Secrets To Successful Business7 Social Media Secrets To Successful Business
7 Social Media Secrets To Successful Business
 
My Converging Life: Managing Your Personal and Professional Brand in Social M...
My Converging Life: Managing Your Personal and Professional Brand in Social M...My Converging Life: Managing Your Personal and Professional Brand in Social M...
My Converging Life: Managing Your Personal and Professional Brand in Social M...
 
#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion#Digi foot12 week 1 final v ersion
#Digi foot12 week 1 final v ersion
 
Collaboaration tools for non profit agencies
Collaboaration tools for non profit agenciesCollaboaration tools for non profit agencies
Collaboaration tools for non profit agencies
 
Digital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumersDigital Natives - Session 4 - Listening to consumers
Digital Natives - Session 4 - Listening to consumers
 

Plus de Alex de Carvalho

Digital Preparedness in the Age of Social Media
Digital Preparedness in the Age of Social MediaDigital Preparedness in the Age of Social Media
Digital Preparedness in the Age of Social MediaAlex de Carvalho
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social MediaAlex de Carvalho
 
Effective Multicultural Communications in Social Media
Effective Multicultural Communications in Social MediaEffective Multicultural Communications in Social Media
Effective Multicultural Communications in Social MediaAlex de Carvalho
 
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee ConsensusLeonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee ConsensusAlex de Carvalho
 
Mejorandola: Community Building 101
Mejorandola: Community Building 101Mejorandola: Community Building 101
Mejorandola: Community Building 101Alex de Carvalho
 
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutWordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutAlex de Carvalho
 
Ignite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentationIgnite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentationAlex de Carvalho
 
Social Media Throughout The Product Lifecycle
Social Media Throughout The Product LifecycleSocial Media Throughout The Product Lifecycle
Social Media Throughout The Product LifecycleAlex de Carvalho
 
Social Media, A Brief Introduction
Social Media, A Brief IntroductionSocial Media, A Brief Introduction
Social Media, A Brief IntroductionAlex de Carvalho
 
How Social Media is Transforming South Florida
How Social Media is Transforming South FloridaHow Social Media is Transforming South Florida
How Social Media is Transforming South FloridaAlex de Carvalho
 
5 Keys to Implementing Social Media
5 Keys to Implementing Social Media5 Keys to Implementing Social Media
5 Keys to Implementing Social MediaAlex de Carvalho
 
Social Media: Shared Experiences
Social Media: Shared ExperiencesSocial Media: Shared Experiences
Social Media: Shared ExperiencesAlex de Carvalho
 
Listening to your community: lessons learned
Listening to your community: lessons learnedListening to your community: lessons learned
Listening to your community: lessons learnedAlex de Carvalho
 
Digital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck SpeedsDigital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck SpeedsAlex de Carvalho
 

Plus de Alex de Carvalho (19)

Digital Preparedness in the Age of Social Media
Digital Preparedness in the Age of Social MediaDigital Preparedness in the Age of Social Media
Digital Preparedness in the Age of Social Media
 
The Future of Social Media
The Future of Social MediaThe Future of Social Media
The Future of Social Media
 
Effective Multicultural Communications in Social Media
Effective Multicultural Communications in Social MediaEffective Multicultural Communications in Social Media
Effective Multicultural Communications in Social Media
 
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee ConsensusLeonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
Leonard Turkel Nonprofit Network: Social Media & Building Attendee Consensus
 
Mejorandola: Community Building 101
Mejorandola: Community Building 101Mejorandola: Community Building 101
Mejorandola: Community Building 101
 
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live WithoutWordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
WordCamp Miami 2013 - Top 20 WordPress Plugins We Can't Live Without
 
Ignite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentationIgnite Your Social Media - Philanthrofest presentation
Ignite Your Social Media - Philanthrofest presentation
 
Engage Your Community
Engage Your CommunityEngage Your Community
Engage Your Community
 
WebConf Latino 2012
WebConf Latino 2012WebConf Latino 2012
WebConf Latino 2012
 
Social Media Throughout The Product Lifecycle
Social Media Throughout The Product LifecycleSocial Media Throughout The Product Lifecycle
Social Media Throughout The Product Lifecycle
 
Social Media, A Brief Introduction
Social Media, A Brief IntroductionSocial Media, A Brief Introduction
Social Media, A Brief Introduction
 
How Social Media is Transforming South Florida
How Social Media is Transforming South FloridaHow Social Media is Transforming South Florida
How Social Media is Transforming South Florida
 
5 Keys to Implementing Social Media
5 Keys to Implementing Social Media5 Keys to Implementing Social Media
5 Keys to Implementing Social Media
 
Social Media: Shared Experiences
Social Media: Shared ExperiencesSocial Media: Shared Experiences
Social Media: Shared Experiences
 
Branding en el Web Social
Branding en el Web SocialBranding en el Web Social
Branding en el Web Social
 
Listening to your community: lessons learned
Listening to your community: lessons learnedListening to your community: lessons learned
Listening to your community: lessons learned
 
Digital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck SpeedsDigital Tsunami: Breaking News at Breakneck Speeds
Digital Tsunami: Breaking News at Breakneck Speeds
 
Diving into Social Media
Diving into Social MediaDiving into Social Media
Diving into Social Media
 
Social Object
Social ObjectSocial Object
Social Object
 

Dernier

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Dernier (20)

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

You, the online brand

  • 1. about me: RefreshMiami, October 2008 Alex de Carvalho alexdc.org / @alexdc
  • 2. now let’s talk about you ...
  • 3. ... and what you can do to get on track.
  • 4. Tom Peters said over 10 yrs ago: “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” http://www.fastcompany.com/magazine/10/brandyou.html From Issue 10 | August 1997
  • 5. there are lots of books on the importance of branding yourself professionally ...
  • 6. ... but very few books (yet) on how to brand yourself professionally on the web
  • 7. Gary Vaynerchuk on branding (view minute 7:58 to 9:00) http://en.oreilly.com/webexny2008/public/schedule/detail/4814
  • 8. your social profiles online and the content you publish will bring you new connections and opportunities
  • 9. so here’s the deal: 1. define who you are 2. go where people are 3. publish your content 4. connect to the right people 5. display your activity
  • 11. memorize this set of words ocean moon face desk lights
  • 13. now, name a laundry detergent
  • 14. network of associations moon Gain ocean Tide All wave Fab Source: Drew Westen, Ph.D., “The Political Brain: The Role of Emotion in Deciding the Fate of the Nation” http://books.google.com/books?id=5XQjEvoRti4C&pg=PA84&lpg=PA84&dq=ocean+moon+network+of +association&source=web&ots=pPGcX3HX1a&sig=6nGRnawf8g4Hob- HqfvB7X6cp6g&hl=en&sa=X&oi=book_result&resnum=1&ct=result#PPA85,M1
  • 15. work on your own network of associations content people content You people content people
  • 16. this is how people find you online podcasts blog posts blogs social video socnets profiles avatars photos You communities tags virtual lifestream worlds comments presence
  • 17. so these are your next steps: • define your interests • write your bio • get a domain name • start a blog • participate in relevant social networks • link to your own and to others’ content
  • 18. so what are you, like, 1,000? 2,000?* *Ze Frank speaking at TED, referring to your Google results. See minute 5 of his presentation: http://www.ted.com/index.php/talks/ze_frank_s_nerdcore_comedy.html
  • 19. yes, there are pitfalls and excuses ... • my name, [John Smith], is not unique enough, I won’t stand out! • there are thousands of [insert profession] ... I won’t stand out! • everyone is blogging, I won’t stand out! • I don’t have the time ...
  • 20. but it’s not so hard to cut through the clutter
  • 21. publish your content with the following in mind • define who you want to meet • define who you want to meet you • make connecting as frictionless as possible For more great tips, see: http://bettercloser.com/2008/08/27/personal-branding-build-your-personal-brand-in-5-days/
  • 22. content really is king • write a list of articles of some 40 topics • limit articles to 300 words or less • link to your favorite blogs • post 10 articles to your blog at a frequency you determine • have the next 10 ready to post at the same frequency • work on the next 20 and always keep drafts in your pipeline For more great tips, see: http://bettercloser.com/2008/08/27/personal-branding-build-your-personal-brand-in-5-days/
  • 23. writing for the web • the most important thing: listen first • say LESS • front-load: use the inverted pyramid • put more important content first • use clear headlines and headings • be factual, not cryptic • establish trust • use active voice • pay attention to netiquette, culture, tone of voice
  • 24. now, go where people are Think of it this way. If you are a fisherman you would not fish for the trophy catch in stagnated water. You would need to go to where there is fresh water. That's where the fish are. http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
  • 25. you mean, yet another social network? http://en.wikipedia.org/wiki/List_of_social_networking_websites
  • 26. Think of social networks this way. Robert Scoble: Social Media Starfish http://www.flickr.com/photos/dbarefoot/1814873464/
  • 27. Think of social networks this way. Brian Solis: The Conversation Prism http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  • 28. social networks sure look like a random mess (and thus a waste of time) ... Graph: GustavoG http://www.flickr.com/photos/gustavog/9708628/
  • 29. “People don’t just connect to each other. They connect through a shared object.” Jyri Engestrom http://www.zengestrom.com/
  • 30. the same social network as before, showing how people have connected by interests Graph: GustavoG http://www.flickr.com/photos/gustavog/4499404/in/set-113313/
  • 31. “The services that we love to play with allow people to socialize around objects” Flickr YouTube Del.icio.us “Think about objects as the reason why people get in touch with each other” Jyri Engestrom http://www.zengestrom.com/
  • 32. LinkedIn is a good place to start connecting your social networks to your other professional identity online, like blogs, slide presentations, etc. http://www.linkedin.com/static?key=application_directory
  • 33. Seth Godin on social network usefulness for businesses http://www.openforum.com/marketing/video_socialgood.html
  • 34. a word about your connections: weak links will help you more than strong ones
  • 35. Mark Granovetter Weak social ties account for most of the structure of social networks in society as well as the transmission of information through these networks. More novel information flows to individuals through weak rather than strong ties. Because our close friends tend to move in the same circles that we do, the information they receive overlaps considerably with what we already know. http://en.wikipedia.org/wiki/Weak_tie
  • 36. nota that these are your online objectives • Presence • Credibility • Identity • Authority • Reputation • Influence
  • 37. Loic LeMeur, on using the social map http://www.youtube.com/watch?v=ra8O0e9iEsc
  • 38. do track your mentions, online brand monitoring / South Florida startup
  • 40. and manage and react to your mentions
  • 43. see you online ;) Alex de Carvalho alex@alexdc.org alexdc.org twitter.com/alexdc