Storyboarding Workshop

copyright Fred Moore & Disney Pictures

Storyboarding
Workshop!
Copyright 2014 Cowan Publishing

STORYBOARDING: ORIGINS

copyright Fred Moore & Disney Pictures

ALEX COWAN!
AlexanderCowan.com!
@cowanSF

STORYBOARDING EXAMPLE

Personas

VENTURE DESIGN

Foundation in
Design Thinking


VENTURE DESIGN

Hypothesize

Learn

Lean StartupStyle Assumptions

Experiment

Foundation in
Design Thinking


VENTURE DESIGN

Hypothesize

Business Model
Canvas

Learn

Experiment

Foundation in
Design Thinking


VENTURE DESIGN

Hypothesize

Business Model
Canvas

Learn

Experiment

User Stories &
Test Cases

Foundation in
Design Thinking


VENTURE DESIGN

Hypothesize

Business Model
Canvas

Learn

Experiment

User Stories &
Test Cases
Product &
Promotion

Foundation in
Design Thinking


VENTURE DESIGN

1) ENERGIZING
PERSONAS
Personas
AND PROBLEM
SCENARIOS

Problem Scenarios
Alternatives
Your Value Propositions

Foundation in
Design Thinking


VENTURE DESIGN

2) DEFINING
CUSTOMER
JOURNEYS

Product &
Promotion

Personas

Problem Scenarios
Alternatives

Foundation in
Design Thinking


VENTURE DESIGN

User Stories &
Test Cases

3) IMPROVING
(EPIC) AGILE
USER STORIES

Personas

Problem Scenarios
Alternatives

VENTURE DESIGN

Product &
Promotion

4) APPLYING
THE ‘HOOK’
FRAMEWORK

Foundation in
Design Thinking


DESIGN THINKING

Empathy

Creativity

DESIGN THINKING- APPLICATIONS

ALEX COWAN!
AlexanderCowan.com!
@cowanSF

1

2

Urinate as they go

3

Edges preferred

4

Speedy

5

Empathy

Entry

PB > cheese
ALEX COWAN!
AlexanderCowan.com!
@cowanSF

Check & Repair

1

UV Validation

2

Relevant Placement

3

A Better Mouse Trap

4

Powered by Better Bait

5

Creativity

ALEX COWAN!
AlexanderCowan.com!
@cowanSF

DESIGN THINKING- PERSONAS

Personas

Problem Scenarios
Alternatives

Foundation in
Design Thinking



ALEX COWAN!
AlexanderCowan.com!
@cowanSF

PROBLEM SCENARIO

X

ALTERNATIVE(S)

?

YOUR VALUE PROPOSITIONS

!

ALEX COWAN!
AlexanderCowan.com!
@cowanSF

YOUR PRODUCT HYPOTHESIS
A certain PERSONA exists…
… and they have a certain
PROBLEMS(S) …

X

… where they’re currently using
certain ALTERNATIVE(S) …

?

… and I have a VALUE
PROPOSITION that’s better
enough than the alternatives to
cause the persona to act
(purchase, use, etc.).

!

ALEX COWAN!
AlexanderCowan.com!
@cowanSF

ENABLE QUIZ: PROBLEM SCENARIOS
PERSONA

Helen the HR Manager

Frank the Functional Manager

“It’s hard for me to screen on
technical skill sets and I end up
sending Frank unqualiﬁed
recruits.”

“I have limited time and I don’t
want to be a jerk. It’s hard to
screen for all the relevant
technical skill sets.”

ALTERNATIVE(S)

- Call references!
- Take their word for it

- A few probing questions!
- Take their word for it

VALUE 
PROPOSITIONS

New ability for meaningful
screening of technical
candidates, increasing % of
successful hires and lowering
Frank’s workload on recruiting.

Less time doing interviews, and
better hires sooner.

X

PROBLEM 
SCENARIO

?
!


STORYBOARDING A PROBLEM SCENARIO
BEFORE

AFTER


EXERCISE: BEFORE AND AFTER BOARDS
1. Using the squares, create a before and then after
storyboard- 3 panels each (10 min.)
BEFORE 
(using the
Alternative)
AFTER 
(with the Value
Proposition)

EXERCISE: PEER PRESENTATION (2 MIN/EACH)

As
Presenter

BEFORE & AFTER"
1) Who is/are the persona(s)? What do
they care about? !
2) Why the alternative?!
3) What’s cool about the value prop.?

As
Audience

- Focus on the process; avoid editorial!
- Ask a lot of questions!
- Think about it like an investor


Attention
 
I nterest
 
D esire
 
A  ction
O nboarding
R etention

How do they first
find out that you,
your proposition
exist? !
How do you break
through the noise
floor?


Attention
 
I nterest
 
D esire
 
A  ction
O nboarding
R etention

What is it that
engages them with
your proposition?
How will you
connect?


Attention
 
I nterest
 
D esire
 
A  ction
O nboarding
R etention

Are you connecting
with an important
problem scenario?
Is your VP better
enough than the
alternative?

Attention
 
I nterest
 
D esire
 
A  ction
O nboarding
R etention

What is absolute
minimum set of
actions required by
the customer to
have you deliver on
their problem?


Attention
 
I nterest
 
D esire
 
A  ction
O nboarding
R etention

How do they
become a regular,
habitual user? How
will you know if
that’s happening?


Attention
 
I nterest
 
D esire
 
A  ction
O nboarding
R etention

How do you
deepen their
involvement?
Investment? How
do you get them
talking about it?

STORYBOARDING AIDA(OR)


EXERCISE: AIDA STORYBOARD (10 MIN)

Using the
squares, create
a 6-panel
AIDA(OR)
storyboard  
(10 min)"

EXERCISE: PEER PRESENTATION (2 MIN/EACH)

As
Presenter
AIDA"
1) Who’s the persona? !
2) What’s the journey?

As
Audience

- Focus on the process; avoid editorial!
- Ask a lot of questions!
- Think about it like an investor


AGILE USER STORIES

Drafting
Stories

PERSONAS
Epic Stories
Stories
Test Cases
“As a [persona], !
I want to [do something] !
so that I can [derive a beneﬁt]”

STORIES

ALEX COWAN"
AlexanderCowan.com!
@cowanSF

STORYBOARDING AN AGILE EPIC STORY


EXERCISE: AGILE EPIC

“As a [persona], !
I want to [do something] !
so that I can [derive a beneﬁt]”

Draft an epic story (4 min)

EXERCISE: AGILE EPIC
‘As the HR
manager, I want
to create a
screening quiz so
that I can
understand
whether I want to
send recruits to
the functional
manager.’
10 min. 
3-6 panels

THE HOOK FRAMEWORK

nirandfar.com


THE HOOK FRAMEWORK
THE TRIGGER"
Internal or external stimulus leading to
ACTION.!
!
!

(internal)

(external)

nirandfar.com


THE HOOK FRAMEWORK
THE ACTION"
The smallest possible act leading to a
REWARD.!
!
!

nirandfar.com


THE HOOK FRAMEWORK
THE VARIABLE REWARD"
The unpredictable but tangible gratiﬁcation
from the ACTION.!
!
!

nirandfar.com


THE HOOK FRAMEWORK
THE INVESTMENT
Actions that increase involvement,
preference and load the next TRIGGER.
!
!

nirandfar.com


EXERCISE: STORYBOARDING THE HOOK
1) TRIGGER"
What feelings
or events
initiate use?

2) ACTION"
What is the
simplest thing the
user can do to be
rewarded?

4) INVESTMENT"
How does the
user accumulate a
preference?

3) REWARD"
How is the user
gratiﬁed by their
action?
10 min. 
1 panel per item

STORYBOARDING IRL: 6 TIPS
1 x TIME

FRAMEWORKS!

FOCUS YOUR
NARRATIVES

If you’re struggling to squeeze
everything in, decompose the
narrative into more boards.

FRAMEWORKS  
WILL HELP

If you’re struggling to
formulate, maybe back up to
the frameworks we discussed.

3 == MAGIC

DOC » TABLES

3 IS A MAGIC
NUMBER

Warm up (at least) in series of
three panels (a ‘triptych’).

TABLES HELP DOC’S
WITH DETAIL

In documents, tables are an easy
way to supplement your panels
with more notes.

AVOID DUCKS
DUCKS

Keep the visual narrative
focused on as well. Probably
avoid wasting time on color,
‘artistic’ details. It’s just a
sketch.


STORYBOARDING IN DOC’S
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec
feugiat magna erat, eget mattis turpis bibendum in. Curabitur eget
adipiscing dolor. Morbi cursus luctus rhoncus. Cras sagittis cursus
libero sit amet ullamcorper. Phasellus vitae consequat enim.
Vivamus in tortor sit amet nibh molestie tristique sed vel neque.
Nunc sed dictum ligula. Quisque sollicitudin neque mauris, at
vulputate odio fringilla ut. Pellentesque mattis at risus et volutpat.
Nunc tristique adipiscing neque vel ornare. Donec a pretium
metus, vitae adipiscing augue. Morbi ac suscipit tellus. Vestibulum
gravida molestie est vel vehicula. Phasellus eleifend nisi cursus
nunc facilisis egestas.
Aliquam venenatis et libero commodo convallis. Donec accumsan
elit non turpis pulvinar, id sodales purus blandit. Phasellus
tristique fermentum nunc in feugiat. Maecenas eget varius est, id
malesuada est. Fusce vitae nunc purus. Nam vehicula eros vitae
sapien scelerisque auctor. Maecenas et justo ac libero dictum
dapibus. Etiam volutpat erat eget ante ullamcorper placerat.
Maecenas convallis massa aliquam ullamcorper posuere. Phasellus
nulla est, rhoncus blandit dapibus sit amet, facilisis at orci. Nulla
facilisi. Maecenas ultrices justo quis nibh sagittis tempor.
Pellentesque id semper turpis.


STORYBOARDING IRL: 6 TIPS
1 x TIME

FRAMEWORKS!

FOCUS YOUR
NARRATIVES

If you’re struggling to squeeze
everything in, decompose the
narrative into more boards.

FRAMEWORKS  
WILL HELP

If you’re struggling to
formulate, maybe back up to
the frameworks we discussed.

3 == MAGIC

DOC » TABLES

AVOID DUCKS
DUCKS

Keep the visual narrative
focused on as well. Probably
avoid wasting time on color,
‘artistic’ details. It’s just a
sketch.

PRES » BUILDS

3 IS A MAGIC
NUMBER

Warm up (at least) in series of
three panels (a ‘triptych’).

TABLES HELP DOC’S
WITH DETAIL

In documents, tables are an easy
way to supplement your panels
with more notes.

BUILDS HELP
PRESENTATIONS
WITH PACE

And will help your audience
stay with you.


STORYBOARDTHAT.COM


VENTURE DESIGN
1) ENERGIZING
PERSONAS AND
PROBLEM
SCENARIOS"

!

2) DEFINING
CUSTOMER
JOURNEYS"

!

3) IMPROVING EPIC
STORIES"

!

4) APPLYING THE
‘HOOK’ FRAMEWORK

Hypothesize

Business Model
Canvas

Learn

Experiment

User Stories &
Test Cases
Product &
Promotion

Foundation in
Design Thinking


www.alexandercowan.com/storyboarding

www.alexandercowan.com/venture-design

www.alexandercowan.com/startup-sprints

@cowanSF

acowan@alexandercowan.com

Storyboarding Workshop

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (20)

Similaire à Storyboarding Workshop

Similaire à Storyboarding Workshop (20)

Plus de Alex Cowan

Plus de Alex Cowan (15)

Dernier

Dernier (20)

Storyboarding Workshop