Competitive analysis - Finding A Market Fit From The Start
•Télécharger en tant que KEY, PDF•
3 j'aime•789 vues
Business doesn't start with an idea, it starts with an audience to serve. Find out how to analyze your audience FIRST to build a successful business. Largely borrowed from/inspired by @amyhoy's 30x500 course.
Recommandé
Contenu connexe
En vedette
En vedette (20)
Competitive analysis - Finding A Market Fit From The Start
- 1. Competitive Analysis Finding a Market Fit From The Start
- 2. Your Market • Your market are your customers • Your market is not your community • Your customers are your audience • Your market is your audience
- 3. Where a Business Comes From • Find a Good Audience • Get to Know Their Needs • Learn to Understand their worldview • Define their - and your - constraints • Use it all to craft a compelling offer
- 4. Where a Business Comes From • Find a Good Audience • Get to Know Their Needs • Learn to Understand their worldview • Define their - and your - constraints • Use it all to craft a compelling offer
- 6. No Ideas Yet
- 7. Businesses don’t start with ideas
- 8. What happens when you start with an idea? • Verify • Explain • Find people who will pay • Revise based on feedback (if there’s even customers) • Guess and check the price • Always wonder about other similar ideas
- 9. Are you serving an idea?
- 10. Are you serving customers?
- 11. hint: your idea keeps asking to borrow money
- 12. Exchange don’t you want somebody to love
- 13. Problems with Problems • No idea who wants a problem solved • You lack the ability to sell it to people. • They don’t know they have a problem. • They don’t care. • They don’t see it as a problem.
- 14. Your Audience • Will you enjoy working with them? • Do they pay for things? • Do you understand the audience? • Do they understand you?
- 15. Good Ideas Come From Good Audiences • What problems do they • How do they look at have and want to solve? their problems? • What are they missing? • Can you solve it and solve it well? • What do they need? • How do they think • How do they want to about and quantify hear about it? value?
- 16. And that’s where ideas come from.
- 17. Learn Quick from Levi Strauss
- 18. Learn Quick from Levi Strauss • Look for gold rushes, not gold • Serve the prospectors • Seek the gold in what you already have and know
- 19. DFCR
- 20. DFCR • Demand • Cost How badly they want How much does each it sale require to acquire • Frequency • Revenue How often do they How much money want it each sale generates
- 21. DFCR for Indy Hall 1.0 • $4000/month Target • 25 x $160/per member • Demand - Low • Frequency - Monthly (membership) • Cost - Moderate to high • Revenue - $160 (moderate to high)
- 22. DFCR for Indy Hall 1.0 • $4000/month Target • 160 x $25/per member • Demand - Moderate to High • Frequency - Monthly (membership) • Cost - Low • Revenue - $25 (Low)
- 23. Reality?
- 24. 3 levels of Membership • Basic $25 = 50+ • Lite $175 = 15+ • Full $275 = 30+ • Bonus points - membership presales
- 25. Where to find a Good Audience • Signs of life. • Signal-to-noise ratio. • Do people talk to each other? • Are there regulars? • Themes & topic patterns. • Helpers.
- 26. The Marla Singer Effect
- 27. Where to find an Audience?
- 28. Use Keywords in the Google your audience name +
- 29. Listen & Lean
- 30. Now is not the time to pitch
- 31. Things you need to learn • Do these people try new things • Do these people pay for things
- 32. No? Move on.
- 33. Yes? Learn more
- 34. Having trouble?
- 36. Excuse #1: It seems hard • No shit. Put in the time, it’s worth it.
- 37. Excuse #2: It’s taking forever • What’s your hurry? It’s not any more fun to stand around all day with a product nobody wants or you can’t sell?
- 38. Excuse #3: My Audience Isn’t Profitable • Is there a business counterpart to your audience? Think creatively.
- 39. Excuse #4: My Audience Doesn’t Seem To Buy Things • Remember, you don’t need your ENTIRE audience to buy things. Just some of them. • Turn the audience around.
- 40. Excuse #5: I don’t Like My Audience • They probably don’t like you, either • Turn your audience around
- 41. Excuse #6: I Can’t Find My Audience • Look for more specific versions of the same name • Look for in-industry terminology
- 42. Questions?
- 43. Thank You! @alexknowshtml - alex@indyhall.org
Notes de l'éditeur
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- From there, things to learn:\nWhere does their revenue come from?\n How could they increase this type of revenue?\nWho are their customers/clients?\n Why do they buy? What do they want/need?\nWhat’s inefficient, costly, or a loss (time, money)?\n How/what could that be improved or fixed?\n\nHow could they create/find new: opportunities, customers, markets, revenue streams/types, etc?\nHow could they charge/earn more per sale/deal?\nHow could they keep existing customers happier longer (& paying)?\n\nWhat do they do for their money (the work itself)?\n What skills do they need to do that/get better?\nWhat skills do they struggle with?\n How do they try to learn? Could they learn better?\n\nHow aware are they that they are struggling, & which skills are they trying to learn/improve?\n\nWhat are the repetitive tasks they do over & over?\n How could those be made better, faster, or eliminated?\n\nWhat’s stopping them from making huge leaps forward in their life/business?\n\nWhat do they buy & use?\n How do they talk about it?\n\nWhat are their tutorials, tips, tricks, common knowledge, techniques, frequent questions about?\n\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- \n