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Quantifying Community: How We Measure Success in a Coworking Space Slide 1 Quantifying Community: How We Measure Success in a Coworking Space Slide 2 Quantifying Community: How We Measure Success in a Coworking Space Slide 3 Quantifying Community: How We Measure Success in a Coworking Space Slide 4 Quantifying Community: How We Measure Success in a Coworking Space Slide 5 Quantifying Community: How We Measure Success in a Coworking Space Slide 6 Quantifying Community: How We Measure Success in a Coworking Space Slide 7 Quantifying Community: How We Measure Success in a Coworking Space Slide 8 Quantifying Community: How We Measure Success in a Coworking Space Slide 9 Quantifying Community: How We Measure Success in a Coworking Space Slide 10 Quantifying Community: How We Measure Success in a Coworking Space Slide 11 Quantifying Community: How We Measure Success in a Coworking Space Slide 12 Quantifying Community: How We Measure Success in a Coworking Space Slide 13 Quantifying Community: How We Measure Success in a Coworking Space Slide 14 Quantifying Community: How We Measure Success in a Coworking Space Slide 15 Quantifying Community: How We Measure Success in a Coworking Space Slide 16 Quantifying Community: How We Measure Success in a Coworking Space Slide 17 Quantifying Community: How We Measure Success in a Coworking Space Slide 18 Quantifying Community: How We Measure Success in a Coworking Space Slide 19 Quantifying Community: How We Measure Success in a Coworking Space Slide 20 Quantifying Community: How We Measure Success in a Coworking Space Slide 21 Quantifying Community: How We Measure Success in a Coworking Space Slide 22 Quantifying Community: How We Measure Success in a Coworking Space Slide 23 Quantifying Community: How We Measure Success in a Coworking Space Slide 24 Quantifying Community: How We Measure Success in a Coworking Space Slide 25 Quantifying Community: How We Measure Success in a Coworking Space Slide 26 Quantifying Community: How We Measure Success in a Coworking Space Slide 27 Quantifying Community: How We Measure Success in a Coworking Space Slide 28 Quantifying Community: How We Measure Success in a Coworking Space Slide 29 Quantifying Community: How We Measure Success in a Coworking Space Slide 30 Quantifying Community: How We Measure Success in a Coworking Space Slide 31 Quantifying Community: How We Measure Success in a Coworking Space Slide 32 Quantifying Community: How We Measure Success in a Coworking Space Slide 33 Quantifying Community: How We Measure Success in a Coworking Space Slide 34 Quantifying Community: How We Measure Success in a Coworking Space Slide 35 Quantifying Community: How We Measure Success in a Coworking Space Slide 36 Quantifying Community: How We Measure Success in a Coworking Space Slide 37 Quantifying Community: How We Measure Success in a Coworking Space Slide 38 Quantifying Community: How We Measure Success in a Coworking Space Slide 39 Quantifying Community: How We Measure Success in a Coworking Space Slide 40 Quantifying Community: How We Measure Success in a Coworking Space Slide 41 Quantifying Community: How We Measure Success in a Coworking Space Slide 42 Quantifying Community: How We Measure Success in a Coworking Space Slide 43 Quantifying Community: How We Measure Success in a Coworking Space Slide 44 Quantifying Community: How We Measure Success in a Coworking Space Slide 45 Quantifying Community: How We Measure Success in a Coworking Space Slide 46 Quantifying Community: How We Measure Success in a Coworking Space Slide 47 Quantifying Community: How We Measure Success in a Coworking Space Slide 48 Quantifying Community: How We Measure Success in a Coworking Space Slide 49 Quantifying Community: How We Measure Success in a Coworking Space Slide 50 Quantifying Community: How We Measure Success in a Coworking Space Slide 51 Quantifying Community: How We Measure Success in a Coworking Space Slide 52 Quantifying Community: How We Measure Success in a Coworking Space Slide 53 Quantifying Community: How We Measure Success in a Coworking Space Slide 54 Quantifying Community: How We Measure Success in a Coworking Space Slide 55 Quantifying Community: How We Measure Success in a Coworking Space Slide 56 Quantifying Community: How We Measure Success in a Coworking Space Slide 57 Quantifying Community: How We Measure Success in a Coworking Space Slide 58 Quantifying Community: How We Measure Success in a Coworking Space Slide 59 Quantifying Community: How We Measure Success in a Coworking Space Slide 60 Quantifying Community: How We Measure Success in a Coworking Space Slide 61 Quantifying Community: How We Measure Success in a Coworking Space Slide 62 Quantifying Community: How We Measure Success in a Coworking Space Slide 63 Quantifying Community: How We Measure Success in a Coworking Space Slide 64 Quantifying Community: How We Measure Success in a Coworking Space Slide 65 Quantifying Community: How We Measure Success in a Coworking Space Slide 66 Quantifying Community: How We Measure Success in a Coworking Space Slide 67 Quantifying Community: How We Measure Success in a Coworking Space Slide 68 Quantifying Community: How We Measure Success in a Coworking Space Slide 69 Quantifying Community: How We Measure Success in a Coworking Space Slide 70
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Quantifying Community: How We Measure Success in a Coworking Space

  1. 1. How We Measure Success in a Coworking Space or quantifying community, the “fuzzy” metrics explained Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org
  2. 2. • Founded in 2006 in Philadelphia. Expanded 5x. • 200+ active members • ~10k square feet Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org First, a little background...
  3. 3. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Membership Breakdown Basic 56.94% Six-Pack 12.44% Lite 7.18% Full Time 23.44% Basic 13.73% Six-Pack 12.00% Lite 12.11% Full Time 62.16% Headcount Revenue
  4. 4. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Who’s coworking at Indy Hall? 18-24 25-34 35-44 45-54 55-64 65+ 0% 12.5% 25% 37.5% 50% 1.75% 1.75% 10.53% 33.33% 49.12% 3.51% Not responded 1.75% Women 31.58% Men 66.67% Age Groups Gender
  5. 5. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org
  6. 6. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Employment “styles” Self-employed Remote employee Contractor/consultant/freelancer On-site employee “some of this and some of that” Split on-site/remote employee Awesome 0% 10% 20% 30% 40% 1.75% 1.75% 14.04% 21.05% 22.81% 36.84%
  7. 7. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Happiness & Value Somewhat Satisfied 19.29% Very Satisfied Value exceeds cost 66.70% Value matches cost 29.84% Not enough value 3.46% Satisfaction Value
  8. 8. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Happiness & Value Somewhat Satisfied 19.29% Very Satisfied Value exceeds cost 66.70% Value matches cost 29.84% Not enough value 3.46% Satisfaction Value Recommend to a friend? 100.00%
  9. 9. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 90% of those who are "somewhat happy" report making "a few" friends
  10. 10. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 90% of those who are "somewhat happy" report making "a few" friends • The remaining 10% of those who are "somewhat happy" report making "no" friends
  11. 11. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 90% of those who are "somewhat happy" report making "a few" friends • The remaining 10% of those who are "somewhat happy" report making "no" friends RelationshipsMaTTer The Most
  12. 12. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Community Happens Offline Weekly Monthly Quarterly Rarely Never 0% 10% 20% 30% 40% 17.50% 33.00% 10.00% How often people attend Indy Hall community events (not limited to events hosted at Indy Hall)
  13. 13. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Where Community Happens • Night Owls • “B-Team” • Parties & celebrations • Happy Hour • Yoga • Show & Tell • Game Night • Art & Music Shows • Town Hall • Poker Night • Cocoaheads • Shame On UX • Dinner Club • Making Coffee • Barcamp • Blood Drive
  14. 14. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Where Community Happens • Night Owls • “B-Team” • Parties & celebrations • Happy Hour • Yoga • Show & Tell • Game Night • Art & Music Shows • Town Hall • Poker Night • Cocoaheads • Shame On UX • Dinner Club • Making Coffee • Barcamp • Blood Drive 99% Organized By CoMM unity Members
  15. 15. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Community Happens Online, too Never 8.22% Sometimes 32.37% Often 59.40% Reads Email Discussions Replies/ Comments Never 26.31% Sometimes 64.92% Often 8.77% Starts New Discussions Never 40.14% Sometimes 51.05% Often 8.80%
  16. 16. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Community Happens Online, too Never 8.22% Sometimes 32.37% Often 59.40% Reads Email Discussions Replies/ Comments Never 26.31% Sometimes 64.92% Often 8.77% Starts New Discussions Never 40.14% Sometimes 51.05% Often 8.80% Think Beyond the waLLs
  17. 17. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org I thought this was about business? More than once Only Once Never 0% 15% 30% 45% 60% 53.70% 12.96% 33.00% Have you hired/contracted other Indy Hall members to collaborate on business projects?
  18. 18. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org I thought this was about business? More than once Only Once Never 0% 15% 30% 45% 60% 53.70% 12.96% 33.00% Business Collaboration Many A few None 0% 15% 30% 45% 60% 5.50% 55.55% 37.03% Started Friendships
  19. 19. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 44% of members who shared work at least once reported starting a “few” friendships
  20. 20. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 44% of members who shared work at least once reported starting a “few” friendships • 56% of members who shared work at least once reported starting ”many” friendships
  21. 21. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 44% of members who shared work at least once reported starting a “few” friendships • 56% of members who shared work at least once reported starting ”many” friendships • 100% of members who never worked together report “no” friendships
  22. 22. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org • 44% of members who shared work at least once reported starting a “few” friendships • 56% of members who shared work at least once reported starting ”many” friendships • 100% of members who never worked together report “no” friendships Relationships MaTTer The Most...Even In BusineSS
  23. 23. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org “Like a super hero team. We have our own titles & adventures but work together in pursuit of the common good.” “...creative, friendly people.”“...skilled people of various disciplines, and everyone is super nice.” “friendly, motivated, and smart people” “wonderful creative people” “ I always tell people about the various events and activities, and stress the people of the hall more than anything.” “...helped me take my work seriously as a freelancer, by exposing me to so many other independent workers” “Smart and determined people sharing space, ideas, and personal motivations.” How Members Describe Indy Hall
  24. 24. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org “...it's a community of people who are passionate about Philly, about what they're doing, about trying new things, and about connecting and collaborating” “...real people are always a better alternative to talking to inanimate objects, house plants and pets like they are people” “the reason I have many friends in Philly.” “people with the goal of getting work done and building relationships” “getting work done and building relationships” How Members Describe Indy Hall
  25. 25. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org “...it's a community of people who are passionate about Philly, about what they're doing, about trying new things, and about connecting and collaborating” “...real people are always a better alternative to talking to inanimate objects, house plants and pets like they are people” “the reason I have many friends in Philly.” “people with the goal of getting work done and building relationships” “getting work done and building relationships” How Members Describe Indy HallRelationships MaTTer The Most...Even In BusineSS
  26. 26. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org How Coworking Improves Your Business “...has helped me find work, do my work, and find others to join my work. “...several opportunities for work “It changed ‘I need to work’ into ‘I want to go to work’ “... I can get in a zone to bang out a task or project. “...great alternative to going into my office, which adds stress and interruptions or working from home, which is not great for productivity. “...my work & growth is strongly due to being an Indy Hall member”“My skills have improved many fold” “...professional advice from experienced folks “...I like feeling like a part of a much bigger team. “...support from empathetic peers. “focus, instead of a 2 year old wanting more from Daddy
  27. 27. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org “It's a place where people choose to be together for work. “A clubhouse where amazing people get amazing things done. “...easy to get inspired by the physical space... “...feed on the energy in the room... “This is a place where people are happy to be at work. “...best working environment you could ever imagine. “A visit is the best way to understand it. It has to be experienced. Describing the Place
  28. 28. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Just for Extroverts? “...balance” “...broadened my horizons.” “It's bringing me closer to people, which is good for me, as I am very introverted.”
  29. 29. Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org Just for Extroverts? “...balance” “...broadened my horizons.” “It's bringing me closer to people, which is good for me, as I am very introverted.” Relationships MaTTerThe Most...Even FOR Introverts
  30. 30. Thank you. Interested in updates and more presentations like this? Sign up here for updates: http://workshop.indyhall.org Copyright 2013 Independents Hall LLC. Alex Hillman - @alexknowshtml - alex@indyhall.org
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