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Introduction to
SLIDE DESIGN
Presentation as a THREE-LEGGED STOOL




                                                                                             VISUAL DESIGN
Image Credit: http://www.flickr.com/photos/haldanemartin/5600194647/sizes/o/in/photostream/
MOST
                                                                                 RESISTANCE
                                                                                 to this“leg”
http://www.flickr.com/photos/x-ray_delta_one/4264423055/sizes/o/in/photostream/
WE CAN’T READ AND listen AT THE SAME TIME
http://www.flickr.com/photos/striatic/229534338/sizes/l/in/photostream/ & photos/x-ray_delta_one/3981617434/sizes/o/in/photostream/
DESIGN
 helps people
DESIGN
 helps people

 AVOID READING
Things meant for
                                                                                                                      READING


http://www.flickr.com/photos/ginnerobot/5423565794/sizes/o/in/photostream/   http://www.flickr.com/photos/pagedooley/1202823367/sizes/o/in/photostream/
Not meant for

                                              READING
http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/   http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
Cave painting
                                                                       Hieroglyphics
                                                                       Maps
                                                                       Graphs, charts
                                                                       Models
                                                                       Movies, television
                                                                       PowerPoint slides


http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/   http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
Cave painting
                                                                       Hieroglyphics
                                                                       Maps
                                                                       Graphs, charts
                                                                       Models
                                                                       Movies, television
                                                                       PowerPoint slides

   VISUAL COMMUNICATION
http://www.flickr.com/photos/gruban/137421901/sizes/o/in/photostream/   http://www.flickr.com/photos/thejourney1972/3386270644/sizes/o/in/photostream/; and http://www.flickr.com/photos/x-ray_delta_one/4138925386/sizes/o/in/photostream/
Death by
POWERPOINT...
THE TYPICAL SLIDE
• The goal of a presentation is to communicate effectively with an audience
   using each medium properly (“properly” = the way it works best for the audience)

• If your slides look like this, you are using the visual communication medium
   incorrectly because you are changing visual to written communication
• Audiences will read this slide as soon as it appears on the screen
• Because audiences can’t read and listen at the same time, they will read the
   slide first and then come back to listening to you
• Because you’re still on Bullet #1 and your audience has read the entire
   thing, the need for you as the presenter is gone. You’ll never catch up to
   what your audience already knows by reading ahead
Visual Design
 7 RULES
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#1
SLIDES ARE NOT
Documents
SETTING SLIDES UP FOR
            Failure
SETTING SLIDES UP FOR
            Failure
SETTING SLIDES UP FOR
            Success
              http://www.flickr.com/photos/rlodan01/5321531740/sizes/l/in/photostream/
SETTING SLIDES UP FOR
            Success
Keynote
TIME!
SETTING SLIDES UP FOR
             Design
SETTING SLIDES UP FOR
             Design


           RULERS ON
SETTING SLIDES UP FOR
             Design


        ZOOM OUT
ADD
“ADJUST IMAGE”
INSPECTOR
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#2
PICTURE SUPERIORITY
     Effect
THE TYPICAL SLIDE
• The goal of a presentation is to communicate effectively with an audience
   using each medium properly (“properly” = the way it works best for the audience)

• If your slides look like this, you are using the visual communication medium
   incorrectly because you are changing visual to written communication
• Audiences will read this slide as soon as it appears on the screen
• Because audiences can’t read and listen at the same time, they will read the
   slide first and then come back to listening to you
• Because you’re still on Bullet #1 and your audience has read the entire
   thing, the need for you as the presenter is gone. You’ll never catch up to
   what your audience already knows by reading ahead
http://www.youtube.com/watch?v=cLLDUyy8utY
http://www.flickr.com/photos/jankroemer/345558316/sizes/l/in/photostream/




PICTURE SUPERIORITY
    Effect
NO NO
Nos!
http://www.flickr.com/photos/lumaxart/2136953043/sizes/l/in/photostream/




                                                                          NO CLIP ART!
NO CORNY STOCK PHOTOS




               http://www.innishannon-hotel.ie/system/images/11/original/businessmeeting.jpg?1311603356
http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/




                    WATERMARK
Where do I find
GOOD IMAGES?
Introduction to Slide Design: 7 Rules for Creating Effective Slides
Introduction to Slide Design: 7 Rules for Creating Effective Slides
Introduction to Slide Design: 7 Rules for Creating Effective Slides
1024 xsize
Slide
       768
CITE YOUR
 images!
http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
http://www.flickr.com/photos/nosha/3115025977/sizes/o/in/photostream/
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#3
SLIDES SHOULD BE
  Simple
http://www.flickr.com/photos/alice_c/2264195999/sizes/o/in/photostream/




How many
                             WORDS SLIDE?                                per
The three-second rule of
                   GLANCE
                    MEDIA
THIS IS A TEST... SLIDE
• Here are a few additional tips to help you improve your visual design:
• A great place to find images is Compfight.com. I do not use Google Images.
• Compfight is a Flickr search engine. Remember to search “Commercial”
   images because we work at Full Sail University, a for-profit college.
• Templates, clip art, slideuments, and stock photos let audiences know the
   following: 1) you are boring, 2) you don’t care about them, and 3) you haven’t
   joined the presentation revolution. It’s time to get real!
• Audiences crave effective presentations. If you don’t create a presentation
   with their needs in mind, you are not doing your job as a presenter.
What do you remember?
                GLANCE
                 MEDIA
SIGNAL NOISE                                                            to   ratio




http://www.flickr.com/photos/uggboy/5513578210/sizes/o/in/photostream/
High noise,
   sig
low n
       al


                              Image Credits: sbh and pagedooley



              This is an example
              of a noisy slide.
              What here would you
              CONSIDER NOISE ?
How many
                 http://www.flickr.com/photos/petervanlancker/6017183490/sizes/l/in/photostream/




    FONTS SLIDE?
           per
Introduction to Slide Design: 7 Rules for Creating Effective Slides
How many
                 http://www.flickr.com/photos/martinaphotography/7077601607/sizes/o/in/photostream/




  IMAGES SLIDE?
           per
ONE MAIN IDEA
 per slide
CUPCAKES
            ARE THE BEST



http://www.flickr.com/photos/kellysue/2831068087/sizes/o/in/photostream/
FARMER’S MARKET
       Images: mamajulie2008; pinksherbet; yourdon; lfl
“SHAPES”
  TOOL
How much
                 http://www.flickr.com/photos/josemanuelerre/4959078165/sizes/o/in/photostream/




ANIMATION SLIDE?
           per
ANIMATION
must have a purpose
Purposeless Animation
• This animation has no purpose

  If you’re using animation
  to grab your audience’s attention,
  your content and delivery must not be that great...
• Slides should be simple.
• Animation takes away from that simplicity.
• Only use it when absolutely necessary.
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#4
SLIDES MUST HAVE
   Unity
Let’s dissect the
VENETIANTEMPLATE
Let’s dissect the
VENETIANTEMPLATE
DOUBLE-CLICK TO
     EDIT
    Double-click to edit
DOUBLE-CLICK TO EDIT

Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
DOUBLE-CLICK TO EDIT

Double-click to edit
Double-click to edit
Double-click to edit
Double-click to edit
Insert image in the
space to the right
Create your own
TEMPLATE!
REPEATED
Fonts
       REPEATED
      Colors
                  REPEATED
              Shapes
UNIFYING
Theme
Keynote
TIME!
Directions:
Use what you’ve learned so far about
           IMAGES, TEXT, and UNITY
             to edit the next slide...
Fun Facts About CATS!

• People believe cats were domesticated in Egypt
• Cats are primarily nocturnal animals
• As of right now, studies prove that cats are the
  most popular pet in the entire world


                               Fun facts provided by: Wikipedia.org/wiki/cat
http://www.flickr.com/photos/visualpanic/5226208959/sizes/o/in/photostream/




BEFORE   AFTER
http://www.flickr.com/photos/nicmcphee/2113187523/sizes/o/in/photostream/




BEFORE   AFTER
http://www.flickr.com/photos/kjcs/4009151724/sizes/o/in/photostream/




BEFORE   AFTER
http://www.flickr.com/photos/brymo/289360403/sizes/o/in/photostream/




BEFORE   AFTER
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#5
DISPLAY DATA
Clearly
Image Credit: jamescridland
YIKES!
Image Credit: jamescridland
Region 1          Region 2


                                         200


                                        150


                                        100

                                    50
2007
        2008                        0
                  2009
                             2010
Region 1          Region 2




HIDEOUS!
                                         200


                                        150


                                        100

                                    50
2007
        2008                        0
                  2009
                             2010
Americans Own...
According to the AVMA, who cited the 2007 U.S. Pet Ownership & Demographics Sourcebook




  Cats: 81,721,000
  Fish: 75,898,000
  Dogs: 72,114,000
  Birds: 11,119,000
Americans own
http://www.flickr.com/photos/fukagawa/263231958/sizes/o/in/photostream/




                                                                         81 MILLION
                                                                              cats!
PETS OWNED
      in millions
 CAT
FISH
 DOG
BIRD

       0 10 20 30 40 50 60 70 80 90
http://www.flickr.com/photos/eirikso/4064924358/sizes/o/in/photostream/




                DAVID MCCANDLESS
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#6
USE MULTIMEDIA
 Wisely
Introduction to Slide Design: 7 Rules for Creating Effective Slides
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
#7
DON’T FORGET YOUR
Audience!
http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/




                    IT’S NOT A
                       Race
http://www.flickr.com/photos/wwarby/3296379139/sizes/o/in/photostream/




            Spend time
                          TWEAKING
How to make a sandwich
Purchase the ingredients: peanut butter, jelly, and bread

Collect the ingredients as well as your tools: a plate, a knife,
and a paper towel

Use the knife to spread the jelly on one slice of bread

Wipe the knife off on the paper towel and use it to spread the
peanut butter on the second slice of bread

Eat and enjoy your delicious peanut butter and jelly
sandwich!
How to make a sandwich
Purchase the ingredients: peanut butter, jelly, and bread

Collect the ingredients as well as your tools: a plate, a knife,
and a paper towel

Use the knife to spread the jelly on one slice of bread

Wipe the knife off on the paper towel and use it to spread the
peanut butter on the second slice of bread

Eat and enjoy your delicious peanut butter and jelly
sandwich!
How to make a sandwich

Ingredients

Tools

Jelly

Peanut butter

Eat
#4
Visual Design         SLIDES MUST HAVE
    7 RULES                Unity
        #1                  #5
  SLIDES ARE NOT       DISPLAY DATA
  Documents              Clearly

        #2                 #6
PICTURE SUPERIORITY   USE MULTIMEDIA
     Effect              Wisely

       #3                    #7
SLIDES SHOULD BE      DON’T FORGET YOUR
   Simple               Audience!
http://www.flickr.com/photos/31246066@N04/4633531801/sizes/o/in/photostream/




You’re ready to join the
SLIDE REVOLUTION

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