Hardcore Local SEO Tactics - SMX London 2012 by Aleyda Solis
1. Hardcore Local SEO Tactics
Aleyda Solis
International SEO Consultant / Founder of Orainti Search Marketing
Twitter: @aleyda
Web: www.aleydasolis.com
LinkedIn: www.linkedin.com/in/aleyda
2. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
1. Make your Site “Venice” Relevant
http://www.flickr.com/photos/mauricedb/285626693/
Let’s learn how to swim...
3. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
1. Make your Site “Venice” Relevant
http://www.flickr.com/photos/dpstyles/3082089803/
... or wakeboard!
4. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Hierarchically Localized and Categorized Structure
Optimize your Web architecture taking into consideration both categories and locations
Keep a consistent hierarchical organization that allows you to target all with unique relevant content
5. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Hierarchically Localized and Categorized Structure
6. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Editorial Content
Create a News, Guides, Tools for your (most important or competitive) Locations
Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
7. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Curated UGC Content
Create a News, Guides, Tools for your (most important or competitive) Locations
Who? Local Guests Bloggers, Product Specialists, your power users / evangelists, your employees!
8. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Products / Services Rankings
Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s)
How? Contests, Give-Aways, Special Offers!
9. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
A Flow of Fresh and Relevant Localized Content
Statistics
User Profile and
Location
Badges and
Recommendations
Links to Relevant
Social Presence
User Qualification
and Experience
Encourage & Gamify UGC for each location (Comments, videos, photos, reviews, Q+A’s)
How? Contests, Give-Aways, Special Offers!
10. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Localize your content with Schema
Visit maps.google.com/help/maps/richsnippetslocal and schema.org
11. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Localize your content with Schema
Creative Work, Event, Job Posting, Local Business, Person, Sports Activity...
Visit schema-creator.org and microdatagenerator.com
12. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
2. Massively Optimize your Places Presence
Is a Challenge...
13. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
2. Massively Optimize your Places Presence
... You can do it!
14. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
New Google Bulk Management Tool
Visit googlesmb.blogspot.com.es/2012/05/manage-multiple-locations-more-easily.html
15. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Google Places Category Tool
Blumenthals.com/index.php?Google_LBC_Categories
16. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
3. Provide More Geolocalized Authority Signals
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Citation Building Strategies for each Location
Thematic Channel
Collaboration
Links
Collaborate with Local Media / Blogs for your (most important or competitive) Locations
18. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Organize or Sponsor meetups or events, for your (most important or competitive) Locations
19. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Launch and promote locally focused content, offers and special deals.... Start using personas
20. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Citation Building Strategies for each Location
Identify and connect with local users and specialists by leveraging social networks
Use followerwonk.com and socialbro.com
21. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Use Tools Wisely to Identify Citation Sources
http://tools.buzzstream.com/link-bu
http://www.localsearchtoolkit.com
http://www.whitespark.ca/local-citation-finder/
22. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Attention to Google Map Maker
Visit google.com/mapmaker
23. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
4. Make the most out of the SOLOMO Synergy
Social + Local + Mobile
24. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Mobilize Your Local Presence
“Mobile to Overtake PC for Local Search by 2015” BIA/ Kelsey - Via Search Engine Land
Identify your users behavior, mobile usage, develop a localized mobile version accordingly!
25. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Mobilize Your Local Presence
Use tools like Screenfly quirktools.com/screenfly/ to test your site responsiveness
26. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Socialize Your Local Presence
More than a Tweet or Pin It Button and Suggesting Facebook Friends...
Create Social Local Campaigns, keep seasonality in mind!
27. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
5. Monitor and Follow Local Activity
28. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Automate your Local Information Follow-Up
Google.com/alerts
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Track your Local Presence
http://www.getmelisted.net
http://www.brightlocal.com/seo-tools/local-search-rank-checker/
30. Hardcore Local SEO Tactics Aleyda Solis | @aleyda
Thank you! Got Questions?
Twitter: @aleyda
Web: www.aleydasolis.com
LinkedIn: www.linkedin.com/in/aleyda