Mobile SEO Guideliens and best practices to achieve a positive ROI Mobile SEO process in the tourism industry

1. MOBILE SEO FOR TOURISM COMPANIES
HOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM

2. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HI, MY NAME IS ALEYDA SOLIS, I’M AN SEO

3. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HI, MY NAME IS ALEYDA SOLIS, I’M A MOBILE ADDICT

4. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HI, MY NAME IS ALEYDA SOLIS, I’M A FREQUENT TRAVELER

5. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
VISIBILITY TRAFFIC CONVERSIONS
I’M GOING TO HELP YOU TO INCREASE YOUR VISIBILITY
IN MOBILE SEARCH RESULTS

6. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
MOBILE IS A GROWING PLATFORM IDEAL
TO EXPAND YOUR BUSINESS

7. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
http://www.howtogomo.com/en-gb/d/why-get-mo/
MOBILE IS A GROWING PLATFORM IDEAL
TO EXPAND YOUR BUSINESS

8. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
YOU NEED TO CONNECT WITH THE TRAVELERS WHO
USE MOBILE SEARCH

9. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES

10. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
http://www.howtogomo.com/en-gb/d/why-get-mo/
RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES

11. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE
THEIR TRAVEL EXPERIENCE ONLINE

12. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/
TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE
THEIR TRAVEL EXPERIENCE ONLINE

13. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CARING ABOUT THEIR MOBILE WEB EXPERIENCE

14. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
http://www.howtogomo.com/en-gb/d/why-get-mo/
CARING ABOUT THEIR MOBILE WEB EXPERIENCE

15. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
LET’S MOBILIZE YOUR SEO NOW

16. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
FIRST RESEARCH AND ANALYZE

17. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
https://adwords.google.com/o/KeywordTool
USE THE GOOGLE KEYWORD TOOL WITH THE MOBILE FILTER

18. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
www.google.com/analytics/
VERIFY YOUR GOOGLE ANALYTICS WITH THE MOBILE SEGMENTS

19. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
www.google.com/webmasters/tools/
AND YOUR WEBMASTER TOOLS QUERIES WITH THE MOBILE FILTER

20. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CHECK GOOGLE’S RELATED & SUGGESTED MOBILE SEARCHES

21. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CHECK YOUR VISITORS MOBILE DEVICES IN GOOGLE ANALYTICS

22. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTS
VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS

23. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/opera-mobile-emulator/
IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTS
VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS

24. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
THE USER AGENT SWITCHER EXTENSION FOR FIREFOX
OR ULTIMATE USER AGENT SWITCHER IN CHROME
IN YOUR SITE FOR YOUR KEYWORDS IN YOUR MOBILE RESULTS
VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS

25. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TITLE & DESCRIPTION
URL
CONTENT
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?

26. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TITLE & DESCRIPTION
URL
DANGER! THIS IS NOT OPTIMIZED
CONTENT
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?

27. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TITLE & DESCRIPTION
URL
CONTENT
SHOULD BE RELEVANT AND CONCISE
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?

28. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TITLE & DESCRIPTION
URL
CONTENT
COOL! THIS IS OPTIMIZED
SHOULD BE RELEVANT AND CONCISE
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?

29. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
I CANNOT READ IT
WHY TAKING THE
USER ELSEWHERE?
IS YOUR OWN SITE & CONTENT STILL NOT OPTIMIZED?

30. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
YOU’RE LOSING POTENTIAL MOBILE CLIENTS I CANNOT READ IT
WHY TAKING THE
USER ELSEWHERE?
IS YOUR SITE & CONTENT STILL NOT OPTIMIZED?

31. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY

32. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
IDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEVANT INTENT
NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY

33. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCHES
NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY

34. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
IT’S TIME TO DEVELOP YOUR MOBILE PRESENCE

35. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HOW DO YOU ENABLE YOUR MOBILE SITE?

36. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
RESPONSIVE WEB
DYNAMIC SERVING
PARALLEL MOBILE SITE
PROS AND CONS OF MOBILE SITE STRUCTURES

37. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HOW DO YOU ENABLE YOUR MOBILE SITE?

38. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
https://developers.google.com/speed/pagespeed/insights
YOUR MOBILE SITE SHOULD ALWAYS BE FAST

39. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
USE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUIDELINES
https://developers.google.com/speed/docs/best-practices/mobile
https://developers.google.com/speed/pagespeed/insights
YOUR MOBILE SITE SHOULD ALWAYS BE FAST

40. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
* Allow search engines to crawl page’s assets (css, js, images).
* Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc).
* Use a CMS or Framework to facilitate the implementation.
SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT

41. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
* Allow search engines to crawl page’s assets (css, js, images).
CHECK OUT GOOGLE’S might not display effectively in mobiles (large images, javascript, videos, etc).
* Beware of elements that RECOMMENDATION FOR RESPONSIVE
https://developers.google.com/webmasters/smartphone-sites/javascript
* Use a CMS or Framework to facilitate the implementation.
SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT

42. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT

43. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TO CHECK RESPONSIVENESS USE TOOLS LIKE
http://mattkersley.com/responsive/
SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT

44. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page.
* Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.
SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT

45. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CHECK OUT *GOOGLE’Srespond with different HTML on theFOR URL depending on the user agent requesting the page.
Server needs to RECOMMENDATION same DETECTING USER AGENTS
https://developers.google.com/webmasters/smartphone-sites/redirects
* Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.
SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT

46. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT

47. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/
AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS
SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT

48. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
* Enable a consistent mobile URL structure under the “m” subdomain.
* Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version.
* Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other.
* Include rel=alternate annotations in Desktop Sitemaps
SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT

49. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
* Enable a consistent mobile URL structure under the “m” subdomain.
CHECK OUT GOOGLE’S RECOMMENDATION FOR to their correct mobile or desktop page version.
* Use HTTP 301 directions to refer bots and users PARALLEL MOBILE SITES
https://developers.google.com/webmasters/smartphone-sites/details versions referring each other.
* Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops
* Include rel=alternate annotations in Desktop Sitemaps
SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT

50. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT

51. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/
AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS
SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT

52. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE

53. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPMENT
http://www.stateofsearch.com/mobile-seo-audit/
YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE

54. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
LET’S OPTIMIZE AND MAXIMIZE YOUR MOBILE SITE

55. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
NON INTRUSIVE
SUGGESTION
INTERSTITIALS ARE
INTRUSIVE
OPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY

56. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
NON INTRUSIVE
SUGGESTION
INTERSTITIALS ARE
INTRUSIVE INTERSTITIAL MIGHT ALSO HURT THE MOBILE SITE CRAWLABILITY
OPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY

57. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
BUT CONTENT IS NOT
CORRECTLY SHOWN
APPEARS ON MOBILE
SEARCH RESULTS
REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE

58. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS. HTML 5 CAN BE YOUR BEST FRIEND FOR MOBILE
BUT CONTENT IS NOT
CORRECTLY SHOWN
APPEARS ON MOBILE
SEARCH RESULTS
REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE

59. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
VERY VISIBLE AND EASY TO CLICK
BUTTONS WITH CALL TO ACTIONS
ONLY MOST IMPORTANT CONTENT.
DEFER SECONDARY INFORMATION
YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS

60. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CHECK MOBILE USABILITY BEST PRACTICES IN
http://www.nngroup.com/articles/mobile-site-vs-full-site/
VERY VISIBLE AND EASY TO CLICK
BUTTONS WITH CALL TO ACTIONS
ONLY MOST IMPORTANT CONTENT.
DEFER SECONDARY INFORMATION
YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS

61. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS

62. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIEWS, ETC.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS

63. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
MOBILE SEARCHES ARE
USUALLY LOCALIZED
http://www.google.com/+/business/
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS

64. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIPADVISOR AND YELP
MOBILE SEARCHES ARE
USUALLY LOCALIZED
http://www.google.com/+/business/
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS

65. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
SHOW YOUR REVIEWS GAMIFY THE SHARING
AND ASK FOR MORE EXPERIENCE
AND INCENTIVIZE YOUR USERS TO SHARE THEIR EXPERIENCE

66. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
YOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS

67. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
FINALLY, YOU NEED TO MEASURE YOUR MOBILE SEARCH ACTIVITY

68. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?
FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS

69. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS
WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?
FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS

70. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
MOBILE SEO
BENEFITS > COSTS
VISIBILITY DEVELOPMENT
VISITS MAINTENANCE
REGISTRATIONS CONTENT
BOOKINGS PROMOTION
FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS

71. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME

72. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?
WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME

73. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLY
WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME

74. MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
QUESTIONS?
THANKS
YOU CAN FOLLOW ME IN TWITTER AT @ALEYDA
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