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#contentandseo at @AMA_Marketing by @aleyda
SEO & Content: Better Together
#contentandseo at @AMA_Marketing by @aleyda
I SPEAK
I DO SEO
ORAINTI.COM
I WRITE
I’M ALEYDA SOLIS
@ALEYDA
I SHARE
Hello!
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda
SEO & Content?
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
COPYWRITER
Don’t tell me how to
write my content…
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
SEO
I only wanted you to
use some keywords!
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Only if you see SEO like this!
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
It’s time to take the red pill
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
SEO is not spam, it’s a discipline that will help
content to achieve your business goals…
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Communicate your news
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Sell your products or services
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Provide relevant support
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Establish your brand as an authority
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Grow your community
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
By connecting your Website content &
offering to your search audience
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Improving your content relevance & popularity
RELEVANCE
POPULARITY
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Although is not only about
positions anymore… but visibility
http://moz.com/blog/google-organic-click-through-rates-in-2014
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
& making the most out of Google’s
search functionalities to maximize it
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Let’s see how SEO can help
content… and viceversa!
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
By helping to establish your audience needs that
will allow you to identify content opportunities
1
#contentandseo at @AMA_Marketing by @aleyda
What are your potential search visitors
looking for that you’re still not answering?
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
A keyword research -which is really a user search
behavior analysis- will allow you to identify it
USED TERMS IN
THE INDUSTRY
SUGGESTIONS
COMPETITORS
TERMS
CURRENTLY
RANKED TERMS
FOR
CONTENT
YOUR
TERMS, TOPICS
& CONTENT
TARGET
BUSINES GOALS,
VOLUME &
PROFITABILITY
CURRENT
VISIBILITY &
CONTENT
EXISTENCE
SEARCH
VOLUME,
SEASONALITY AND
COMPETITION
RELEVANCE &
INTENT
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Which is your current best performing content?
GOOGLE
ANALYTICS
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
and your most shared & linked content?
BUZZSUMO
& COGNITIVE
SEO
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Which terms have been used to search for them?
URL
PROFILER +
GOOGLE
SEARCH
CONSOLE
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Now you have your best performing current
terms & topics
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Expand this list with the terms & topics providing
more visibility & traffic to your competitors
SEMrush,
Sistrix &
SimilarWeb
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
And by identifying relevant related terms with
additional queries permutations
RankTank
Infinite
Google
Suggest
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Filter & segment looking for modifiers matching your
customer journey & established personas
+
informational
review
tips
guide
news
transactional
buy
reserve
purchase
register
or
products
brands
topics
or
or
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
For the ones selected: verify their search volume,
seasonality, trend & rank difficulty
KWtool
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Prioritize the ones with positive metrics and
generate content ideas to answer them
Huballin
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Now you have a list with topic opportunities with
matching ideas that will connect with your audience
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
How can SEO help to develop this content so it
attracts maximum visibility & conversions?
2
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
By allowing you to optimize your content to be
findable & friendly towards your search users
MAPPING THE TERMS
& TOPICS WITH YOUR
WEB AREAS
IDENTIFYING THE
FORMAT & TYPE TO
TARGET EACH TOPIC
OPTIMIZE
THE RELEVANCE
OF YOUR CONTENT
(TEXT, IMAGES,
VIDEOS) TO THE
TARGETED
TERMS
USE STRUCTURED
MARKUP TO GIVE
CONTENT MEANING &
MORE VISIBILITY
VALIDATING YOUR
CONTENT IS
INDEXABLE
MAKING SURE
YOUR CONTENT IS
SEEN IN ALL
DEVICES
FACILITATING
YOUR CONTENT
SHAREABILITY
ACHIEVING
MORE VISIBILITY
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Start by mapping your identified potential
terms & topics ideas with your Website areas
x
communi
ty
product
category
2
learning
center
events
home
product
1a
product
1b
product
n1
product
n2
category 

a
categoRy 

b
blog
product
category
1
product
category
n
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
as well as with your current content formats & types
x
communi
ty
product
category
2
learning
center
events
home
product
1a
product
1b
product
n1
product
n2
category 

a
categoRy 

b
blog
product
category
1
product
category
n
www.distilled.net/blog/the-content-matrix/
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
You should avoid the lack of relevance for them, each
topic should be targeted with a piece of content
BAD GOOD
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
And verify which format & characteristics will be better
to connect with your audience preferences
Buzzsumo
Content
Analysis
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
If there’s an issue for search engines to identify it
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Check this always by validating the Google Cached
version and with the Fetch as Googlebot option
Google
Search
Console
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
There are always ways to implement it while following
accessibility & indexability best practices
http://googlewebmastercentral.blogspot.com.es/
2014/02/infinite-scroll-search-friendly.html
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Create the content to really answer the queries that
you want to rank for, including relevant terms
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Feature these in the key areas of your pages
Meta description
Headings
Title
Body text
Images
URL
Terms or topics in
Videos
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Make the most out of titles, descriptions & URLs
title
good poor
meta description
url
fair
Begin with targeted term
~ 55 characters for desktop & 

~ 60 for mobile
descriptive and attractive 

expanding title, inviting users to click
~150 characters for desktop & 

~115 characters for mobile
short & descriptive
targeted terms in url
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Images
surrounding text
alt description
file name
optimize with the targeted
terms
structured markup
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
& videos
title
file name
optimize with the targeted
terms
caption or surrounding
text
structured markup
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Be mindful if you require registration, it’s
important to balance your approach
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Validate your content accessibility
from all type of devices
http://www.slideshare.net/aleydasolis/how-to-perform-a-
mobile-web-app-seo-audit-key-criteria-validations-tools
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
It can be a sad way to not give the best experience
to your users…
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
…and lose traffic too!
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
Specify your content meaning so Google can
“understand” it and give you additional visibility
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
With structured markup
#contentandseo at @AMA_Marketing by @aleyda
PRODUCTS, RECIPES, REVIEWS, EVENTS,
APPS, VIDEOS, ORGANIZATIONS
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
Like in this case
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
& not only for Rich Snippets but for the knowledge
graph too
#contentandseo at @AMA_Marketing by @aleyda
https://developers.google.com/structured-data/customize/overview
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
You can easily validate & verify its implementation
with Google tools
#contentandseo at @AMA_Marketing by @aleyda
https://developers.google.com/structured-data/testing-tool/
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti
To be a step closer to have the perfectly optimized
page.. one that is meant to be shared & help convert
moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
#contentandseo at @AMA_Marketing by @aleyda
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
Use SEO crawlers to identify problems with your content:
indexability, duplication, mobile accessibility, relevance, etc.
OnPage.org &
screaming frog
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
With all this great work you should see
results! How to track them?
3
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
From Links, mentions & Shares
buzzsumo &
cognitiveseo
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
To keywords & content visibility vs. competitors
serpwoo &
wincher
#contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda
To organic search traffic & conversions!
seomonitor
#contentandseo at @AMA_Marketing by @aleyda
… to enjoy of your content organic
search traffic growth
#contentandseo at @AMA_Marketing by @aleyda
Because Content + SEO = Better Together
#contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda
Thanks! Do you have any questions?

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SEO for Content: Better Together #AMAVESEO

  • 1. #contentandseo at @AMA_Marketing by @aleyda SEO & Content: Better Together
  • 2. #contentandseo at @AMA_Marketing by @aleyda I SPEAK I DO SEO ORAINTI.COM I WRITE I’M ALEYDA SOLIS @ALEYDA I SHARE Hello! #contentandseo at @AMA_Marketing by @aleyda
  • 3. #contentandseo at @AMA_Marketing by @aleyda SEO & Content? #contentandseo at @AMA_Marketing by @aleyda
  • 4. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda COPYWRITER Don’t tell me how to write my content…
  • 5. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda SEO I only wanted you to use some keywords!
  • 6. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Only if you see SEO like this!
  • 7. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda It’s time to take the red pill
  • 8. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda SEO is not spam, it’s a discipline that will help content to achieve your business goals…
  • 9. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Communicate your news
  • 10. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Sell your products or services
  • 11. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Provide relevant support
  • 12. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Establish your brand as an authority
  • 13. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Grow your community
  • 14. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda By connecting your Website content & offering to your search audience
  • 15. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Improving your content relevance & popularity RELEVANCE POPULARITY
  • 16. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Although is not only about positions anymore… but visibility http://moz.com/blog/google-organic-click-through-rates-in-2014
  • 17. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda & making the most out of Google’s search functionalities to maximize it
  • 18. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Let’s see how SEO can help content… and viceversa!
  • 19. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda By helping to establish your audience needs that will allow you to identify content opportunities 1
  • 20. #contentandseo at @AMA_Marketing by @aleyda What are your potential search visitors looking for that you’re still not answering? #contentandseo at @AMA_Marketing by @aleyda
  • 21. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda A keyword research -which is really a user search behavior analysis- will allow you to identify it USED TERMS IN THE INDUSTRY SUGGESTIONS COMPETITORS TERMS CURRENTLY RANKED TERMS FOR CONTENT YOUR TERMS, TOPICS & CONTENT TARGET BUSINES GOALS, VOLUME & PROFITABILITY CURRENT VISIBILITY & CONTENT EXISTENCE SEARCH VOLUME, SEASONALITY AND COMPETITION RELEVANCE & INTENT
  • 22. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Which is your current best performing content? GOOGLE ANALYTICS
  • 23. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda and your most shared & linked content? BUZZSUMO & COGNITIVE SEO
  • 24. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Which terms have been used to search for them? URL PROFILER + GOOGLE SEARCH CONSOLE
  • 25. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Now you have your best performing current terms & topics
  • 26. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Expand this list with the terms & topics providing more visibility & traffic to your competitors SEMrush, Sistrix & SimilarWeb
  • 27. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda And by identifying relevant related terms with additional queries permutations RankTank Infinite Google Suggest
  • 28. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Filter & segment looking for modifiers matching your customer journey & established personas + informational review tips guide news transactional buy reserve purchase register or products brands topics or or
  • 29. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda For the ones selected: verify their search volume, seasonality, trend & rank difficulty KWtool
  • 30. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Prioritize the ones with positive metrics and generate content ideas to answer them Huballin
  • 31. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Now you have a list with topic opportunities with matching ideas that will connect with your audience
  • 32. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda How can SEO help to develop this content so it attracts maximum visibility & conversions? 2
  • 33. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda By allowing you to optimize your content to be findable & friendly towards your search users MAPPING THE TERMS & TOPICS WITH YOUR WEB AREAS IDENTIFYING THE FORMAT & TYPE TO TARGET EACH TOPIC OPTIMIZE THE RELEVANCE OF YOUR CONTENT (TEXT, IMAGES, VIDEOS) TO THE TARGETED TERMS USE STRUCTURED MARKUP TO GIVE CONTENT MEANING & MORE VISIBILITY VALIDATING YOUR CONTENT IS INDEXABLE MAKING SURE YOUR CONTENT IS SEEN IN ALL DEVICES FACILITATING YOUR CONTENT SHAREABILITY ACHIEVING MORE VISIBILITY
  • 34. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Start by mapping your identified potential terms & topics ideas with your Website areas x communi ty product category 2 learning center events home product 1a product 1b product n1 product n2 category 
 a categoRy 
 b blog product category 1 product category n
  • 35. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti as well as with your current content formats & types x communi ty product category 2 learning center events home product 1a product 1b product n1 product n2 category 
 a categoRy 
 b blog product category 1 product category n www.distilled.net/blog/the-content-matrix/ #contentandseo at @AMA_Marketing by @aleyda
  • 36. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda You should avoid the lack of relevance for them, each topic should be targeted with a piece of content BAD GOOD
  • 37. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda And verify which format & characteristics will be better to connect with your audience preferences Buzzsumo Content Analysis
  • 38. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda If there’s an issue for search engines to identify it
  • 39. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Check this always by validating the Google Cached version and with the Fetch as Googlebot option Google Search Console
  • 40. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda There are always ways to implement it while following accessibility & indexability best practices http://googlewebmastercentral.blogspot.com.es/ 2014/02/infinite-scroll-search-friendly.html
  • 41. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Create the content to really answer the queries that you want to rank for, including relevant terms
  • 42. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Feature these in the key areas of your pages Meta description Headings Title Body text Images URL Terms or topics in Videos
  • 43. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Make the most out of titles, descriptions & URLs title good poor meta description url fair Begin with targeted term ~ 55 characters for desktop & 
 ~ 60 for mobile descriptive and attractive 
 expanding title, inviting users to click ~150 characters for desktop & 
 ~115 characters for mobile short & descriptive targeted terms in url
  • 44. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Images surrounding text alt description file name optimize with the targeted terms structured markup
  • 45. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda & videos title file name optimize with the targeted terms caption or surrounding text structured markup
  • 46. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Be mindful if you require registration, it’s important to balance your approach
  • 47. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Validate your content accessibility from all type of devices http://www.slideshare.net/aleydasolis/how-to-perform-a- mobile-web-app-seo-audit-key-criteria-validations-tools
  • 48. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda It can be a sad way to not give the best experience to your users…
  • 49. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda …and lose traffic too!
  • 50. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti Specify your content meaning so Google can “understand” it and give you additional visibility #contentandseo at @AMA_Marketing by @aleyda
  • 51. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti With structured markup #contentandseo at @AMA_Marketing by @aleyda PRODUCTS, RECIPES, REVIEWS, EVENTS, APPS, VIDEOS, ORGANIZATIONS
  • 52. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti Like in this case #contentandseo at @AMA_Marketing by @aleyda
  • 53. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti & not only for Rich Snippets but for the knowledge graph too #contentandseo at @AMA_Marketing by @aleyda https://developers.google.com/structured-data/customize/overview
  • 54. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti You can easily validate & verify its implementation with Google tools #contentandseo at @AMA_Marketing by @aleyda https://developers.google.com/structured-data/testing-tool/
  • 55. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti To be a step closer to have the perfectly optimized page.. one that is meant to be shared & help convert moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization #contentandseo at @AMA_Marketing by @aleyda
  • 56. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda Use SEO crawlers to identify problems with your content: indexability, duplication, mobile accessibility, relevance, etc. OnPage.org & screaming frog
  • 57. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda With all this great work you should see results! How to track them? 3
  • 58. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda From Links, mentions & Shares buzzsumo & cognitiveseo
  • 59. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda To keywords & content visibility vs. competitors serpwoo & wincher
  • 60. #contentandseo at @AMA_Marketing by @aleyda#seoforcontent AT #confabEU BY @aleyda FROM @orainti#contentandseo at @AMA_Marketing by @aleyda To organic search traffic & conversions! seomonitor
  • 61. #contentandseo at @AMA_Marketing by @aleyda … to enjoy of your content organic search traffic growth
  • 62. #contentandseo at @AMA_Marketing by @aleyda Because Content + SEO = Better Together
  • 63. #contentandseo at @AMA_Marketing by @aleyda#contentandseo at @AMA_Marketing by @aleyda Thanks! Do you have any questions?