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2013


         THE AMAZING
(IN EXPANSION AND STILL PRETTY MUCH UNKNOWN)

MOBILE SEARCH UNIVERSE
                       BY
                  ALEYDA SOLIS
                     FROM
YOUR
MOBILE SEARCH UNIVERSE
EXPLORATION GUIDE




ALEYDA SOLIS
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
SEO AT SEER INTERACTIVE
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




WE HAVE ONLY 1 HOUR TO EXPLORE...
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




... SO FASTEN YOUR SEATBELTS!
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




          WAIT
WE SHOULD FIRST UNDERSTAND...
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




HOW HUGE MOBILE IS
THE FORCE CAN YOU FEEL?
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




IT’S FINALLY           RECOMMENDATIONS

BOOMING
                                                  STUDIES & RESEARCH




               TOOLS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




IT’S FINALLY
                                 AMAZING GROWTH TRENDS
                       RECOMMENDATIONS

BOOMING
                                                  STUDIES & RESEARCH




               TOOLS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




IT’S FINALLY
                                 AMAZING GROWTH TRENDS
                       RECOMMENDATIONS

BOOMING
                                                  STUDIES & RESEARCH


         IT’S BOOMING BIG BANG STYLE
               TOOLS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




NOT THIS
BIG BANG
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



THIS
BIG BANG
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



THIS
BIG BANG

     IT’S MASSIVE AND STILL UNKNOWN
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




  LET’S EXPLORE
THE MOBILE SEARCH UNIVERSE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS


WHERE SHOULD WE GO?
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS


     WHERE SHOULD WE GO?
MOBILE WEBS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS


     WHERE SHOULD WE GO?
MOBILE WEBS

                             MOBILE APPS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS


     WHERE SHOULD WE GO?
MOBILE WEBS

              OR BOTH?           MOBILE APPS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS


     WHERE SHOULD WE GO?
MOBILE WEBS

                           MOBILE APPS
    WE NEED TO ANALYZE TO DECIDE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




RESEARCH
CHECK YOUR MOBILE DATA
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS


 SINCE
 NOT
 ALL
 OF
 US
 HAVE
 YODA’S
 POWER
 WE
 NEED
 TO
 
 VALIDATE
 AND
 MAKE
 THE
 MOST
 BENEFICIAL
 DECISION




RESEARCH
CHECK YOUR MOBILE DATA
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




1CURRENT
WEB MOBILE
 TRAFFIC
                                 USE GOOGLE ANALYTICS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




USE GOOGLE WEBMASTER TOOLS




                                             2 CURRENT
                                             MOBILE SEARCH
                                               VISIBILITY
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




3
POTENTIAL
MOBILE WEB
 SEARCH
 VOLUME
                      USE GOOGLE KEYWORDS TOOL
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




                              4
                                POTENTIAL
                                 MOBILE
                               WEB SEARCH
                               COMPETITORS

USE OPERA MOBILE EMULATOR
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




5
POTENTIAL
MOBILE APP
 TRAFFIC
 VOLUME                     USE APP STORE RANKINGS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




USE APP ANNIE STORE STATS
                            USE APP ANNIE
                                              6  POTENTIAL
                                                  MOBILE
                                                    APP
                                                COMPETITORS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




7  DESIRED
   MOBILE
 OFFERING 
FUNCTIONALITY
                USE FLUID UI OR JUST IN MIND PROTOTYPER
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




                    1 CURRENT




 7                                      2
                     WEB MOBILE
                      TRAFFIC
      DESIRED
                                                 CURRENT
      MOBILE
                                               MOBILE SEARCH
    OFFERING 



                   DECIDE
                                                 VISIBILITY
   FUNCTIONALITY




6                   WITH                 3
  POTENTIAL                                         POTENTIAL
   MOBILE                                           MOBILE WEB
     APP                                             SEARCH
 COMPETITORS                                         VOLUME




                   THESE
5                                      4
      POTENTIAL                                POTENTIAL
      MOBILE APP                               MOBILE WEB
       TRAFFIC                                  SEARCH
       VOLUME                                 COMPETITORS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




  ALONG WITH
      
MOBILE WEBS          MOBILE APPS



CHARACTERISTICS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




       MOBILE WEBS                                      MOBILE APPS
        ACCESSED VIA MOBILE BROWSER                     DOWNLOADED, INSTALLED
                                                        AND EXECUTED IN MOBILE


PROS                                           PROS
CONTENT IS WEB INDEXABLE                       CONNECTION INDEPENDENCE



                                          VS
DEVICE INDEPENDENT                             HIGH HARDWARE INTEGRATION
EASIER WEB DEVELOPMENT  UPDATE                BETTER GRAPHIC PERFORMANCE AND UX
SEARCH PERFORMANCE IS EASIER TO MEASURE
                                               CONS
CONS                                           CONTENT IS NOT WEB INDEXABLE
CONNECTION DEPENDENCE                          DEVICE DEPENDENT
LIMITED HARDWARE INTEGRATION                   MORE EXPENSIVE DEVELOPMENT  UPDATE
BANDWIDTH  BROWSER LIMITED UX                 SEARCH PERFORMANCE IS HARDER TO MEASURE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




       MOBILE WEBS                                      MOBILE APPS
        ACCESSED VIA MOBILE BROWSER                     DOWNLOADED, INSTALLED
                                                        AND EXECUTED IN MOBILE


PROS                                           PROS
CONTENT IS WEB INDEXABLE                       CONNECTION INDEPENDENCE



                                          VS
DEVICE INDEPENDENT                             HIGH HARDWARE INTEGRATION
EASIER WEB DEVELOPMENT  UPDATE                BETTER GRAPHIC PERFORMANCE AND UX
SEARCH PERFORMANCE IS EASIER TO MEASURE
                                               CONS
CONS                                           CONTENT IS NOT WEB INDEXABLE
CONNECTION DEPENDENCE                          DEVICE DEPENDENT
LIMITED HARDWARE INTEGRATION                   MORE EXPENSIVE DEVELOPMENT  UPDATE
BANDWIDTH  BROWSER LIMITED UX                 SEARCH PERFORMANCE IS HARDER TO MEASURE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



     CHOOSE
     MOBILE WEB                                       MOBILE APP


* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED
* HAVE FEWER RESOURCES  TIME FOR DEVELOPMENT  ONGOING SUPPORT
* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED
* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



                                 CHOOSE
                                 MOBILE WEB                                                                                                 MOBILE APP


* MOBILE AUDIENCE IS WELL DISTRIBUTED IN MANY DIFFERENT DEVICES
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NOT NEEDED
* HAVE FEWER RESOURCES  TIME FOR DEVELOPMENT  ONGOING SUPPORT
* MAXIMUM CONTENT DISTRIBUTION AND WEB REACH IS REQUIRED
* YOUR MOBILE AUDIENCE IS RELATIVELY STRONG AND BENEFICIAL



BETTER
 IF
 ...
 
WE’RE
 STARTING
 WITH
 MOBILE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



                                                     CHOOSE
     MOBILE WEB                                      MOBILE APP


* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED
* ENOUGH RESOURCES  TIME FOR MOBILE APP DEVELOPMENT  ONGOING SUPPORT
* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH
* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



                                                                                                                                                                                                                                                                                                   CHOOSE
                                   MOBILE WEB                                                                                                                                                                                                                                                      MOBILE APP


* MOBILE AUDIENCE IS FOCUSED IN SPECIFIC MOBILE PLATFORMS
* COMPLEX FUNCTIONALITY AND HARDWARE INTEGRATION IS NEEDED
* ENOUGH RESOURCES  TIME FOR MOBILE APP DEVELOPMENT  ONGOING SUPPORT
* DOESN’T REQUIRE CONTENT DISTRIBUTION AND WEB REACH
* YOUR MOBILE AUDIENCE IS VERY STRONG AND HIGHLY BENEFICIAL



BETTER
 IF
 ...
 
WE’RE
 LOOKING
 TO
 EXPAND
 OUR
 ALREADY
 SUCCESSFUL
 MOBILE
 WEB
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




  MOBILE WEBS
                OR      MOBILE APPS




NOW WE CAN DECIDE
 WHERE TO GO FIRST
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




   MOBILE WEBS
                 OR      MOBILE APPS




NOW SINCE WE’RE JUST STARTING
  AND WE CAN DECIDE

 WHERE TO GO FIRST
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




LET’S EXPLORE FIRST

THE MOBILE WEB
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




  FOCUSING ON YOUR
MOBILE WEB GOALS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




                       FOCUSING ON YOUR
                    MOBILE WEB GOALS
  MOBILE WEB
SEARCH VISIBILITY

                                              MOBILE WEB
                                          ORGANIC CONVERSIONS




                        MOBILE WEB                                   HIGH MOBILE
                      ORGANIC TRAFFIC                               WEB SEARCH ROI
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




                       FOCUSING ON YOUR
                    MOBILE WEB GOALS
  MOBILE WEB
    LET’S ACHIEVE THESE WITH YOUR MOBILE WEB
SEARCH VISIBILITY

                                              MOBILE WEB
                                          ORGANIC CONVERSIONS




                        MOBILE WEB                                   HIGH MOBILE
                      ORGANIC TRAFFIC                               WEB SEARCH ROI
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




         3
YOU CAN DO
  IT WITH



                  MOBILE WEB
                  APPROACHES
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




                             3
YOU CAN DO
  IT WITH
                                                             3
                                                                     PARALLEL MOBILE SITE

 1
                                                MOBILE WEB
     RESPONSIVE WEB DESIGN




                                                APPROACHES
                                       2
                     DYNAMIC SERVING
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




        EACH
 ONE
 OF
 THEM
 HAVE
 THEIR
 OWN
 CHARACTERISTICS,
 
        WITH
 SPECIFIC
 SEO
 BEST
 PRACTICES...
 




  1 2 3
RESPONSIVE WEB                                                                                                                            DYNAMIC SERVING                                                                                                                                                                 PARALLEL MOBILE WEB


SPECIFIC SEO BEST PRACTICES                                                                                                                          SPECIFIC SEO BEST PRACTICES                                                                                                                                                    SPECIFIC SEO BEST PRACTICES
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




        AND
 ALSO
 GENERAL
 RECOMMENDATIONS
 THAT
 ALL
 OF
 
        THEM
 NEED
 TO
 FOLLOW!




  1 2 3
RESPONSIVE WEB                                                                                                                 DYNAMIC SERVING                                                                                                                                                 PARALLEL MOBILE WEB


SPECIFIC SEO BEST PRACTICES                                                                                                              SPECIFIC SEO BEST PRACTICES                                                                                                                             SPECIFIC SEO BEST PRACTICES



                                                                                                                                            GENERAL SEO BEST PRACTICES
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS




        LET’S
 START
 WITH
 THE
 GENERAL
 SEO
 BEST
 PRACTICES




  1 2 3
RESPONSIVE WEB                                                                                                                 DYNAMIC SERVING                                                                                                                                                   PARALLEL MOBILE WEB


SPECIFIC SEO BEST PRACTICES                                                                                                             SPECIFIC SEO BEST PRACTICES                                                                                                                                SPECIFIC SEO BEST PRACTICES



                                                                                                                                           GENERAL SEO BEST PRACTICES
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



   EXPLORING




123
  SEO BEST PRACTICES FOR

ALL MOBILE WEBS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



ALL MOBILE WEBS



                                                                           MAXIMIZE YOUR MOBILE
                                                                           PAGES SPEED TO AVOID
                                                                           BANDWIDTH RESTRICTIONS


USE PAGE SPEED INSIGHTS MOBILE FILTER TO IMPROVE SPEED
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



ALL MOBILE WEBS


                                                                     OPTIMIZE YOUR MOBILE INTERFACE.
                                                                     BEWARE OF ELEMENTS (FLASH,
                                                                     INTERSTITIALS) THAT CANNOT BE
                                                                     CORRECTLY DISPLAYED OR PROVIDE A
                                                                     BAD USER AND SEARCH EXPERIENCE


CHECK HTTP://WWW.NNGROUP.COM/ARTICLES/OPTIMIZING-A-SCREEN-FOR-MOBILE-USE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



ALL MOBILE WEBS



                                                                     MAKE MOBILE PAGES CONTENT
                                                                     RELEVANT TAKING SPACE
                                                                     LIMITATION INTO CONSIDERATION


USE MOBILE EMULATORS AND USER AGENT SWITCHER EXTENSIONS
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



ALL MOBILE WEBS




                                                          GIVE YOUR MOBILE CONTENT A MEANING
                                                          WITH STRUCTURED DATA AND EARN HIGHER
                                                          SEARCH VISIBILITY WITH RICH SNIPPETS
  FOLLOW GOOGLE’S STRUCTURED DATA  RICH SNIPPETS GUIDE
THE MOBILE SEARCH UNIVERSE BY ALEYDA SOLIS



ALL MOBILE WEBS




                                               IF YOU’RE A LOCAL BUSINESS CREATE
                                               PRESENCE IN GOOGLE+ FOR BUSINESSES
                                               AND GET MORE VISIBILITY WITH MAPS

VISIT HTTP://WWW.GOOGLE.COM/+/BUSINESS/

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