Sales and Marketing both have become an integral and imperative part of all the businesses. And if you are involved in B2B sales and marketing then the term Account Based Marketing (ABM) won’t be a fresh term in your vocabulary. The concept of account based marketing has gained momentum and have sprung up to meet the B2B marketing and sales need. So let's check out this presentation to grab a little more knowledge about Salesforce Einstein ABM and how it's revolutionizing B2B Sales and Marketing.

1. Introduces Einstein Account

2. “85% of the marketers who
measure return on investment
describe
account based marketing
delivering much higher returns
than any other marketing
approach.”

3. Introducing Salesforce Einstein
Account-Based Marketing
The all new Salesforce Einstein ABM is a
complete end-to-end solution that
empowers the B2B enterprises to
seamlessly bridge the gap between
marketing and sales throughout a
particular account’s customer’s journey.
Making use of new technologies like artificial
intelligence, the companies can now prioritize the
highest quality pipeline and then engage the prospects
with relevant and personalized content at the most
appropriate time thereby raising the chances of closing
a deal and closing it faster.

4. Why Salesforce Einstein ABM?

5. ABM Supercharged With Intelligence
Why Salesforce Einstein ABM?
It gives you the provision to apply
the artificial intelligence concept to
the traditional ABM thereby allowing
more personalized interactions
with each and every vital account.

6. Einstein ABM Built On Top CRM Platform
You can also make the sales cloud
your super intelligent ABM
dashboard. It will bring together the
sales and marketing on the world’s
smartest CRM platform.
Why Salesforce Einstein ABM?

7. One seamless solution
It gives you the full leverage to keep
all your essential sales, marketing,
and service data in one single place
using an entirely integrated platform.
Why Salesforce Einstein ABM?

8. Einstein ABM Helps Enable
The Following :-

9. The Einstein lead scoring
helps in automatic identification of
the accounts that have a
high probability of conversion
based on various factors like past
preferences, relationship history,
follow-ups, purchases, etc.
1. Point Out The Right Accounts

10. The Advertising Studio gives the
marketers the provision to advertise the new
prospects by identifying the audiences who
share a similar kind of profile.
These accounts are identified intelligently
based on their online behavior that are pre-
existing in the CRM.
1. Point Out The Right Accounts

11. Engagement Studio, is a lead
nurturing solution that helps the
marketers and sales representatives
to be on the same page and send
them personalized emails which will
be totally based on the real-time
activities of the buyer.
2. Enhance Account Engagement
Simultaneously,
Einstein Opportunity Insights work to
figure out the sentiments of the customers
taking into consideration the competitors
involved and carries out the overall lead
engagement to ensure how the deals are
progressing.
These real time scenarios may include a
relevant piece of content in which a lead was
interested or other significant action, etc.

12. 3. Bringing Sales And Marketing In Sync
Einstein Account Insights
aids the sales representatives
to remain updated with the
latest prospect news, financial
and M&A activities to help
finalize the engagement
strategies.

13. 3. Bringing Sales And Marketing In Sync
The sales reps can leverage
Salesforce Engage to give the
marketing content personalized touch
and reach out to the leads within the
accounts at the most appropriate
moment.

14. 3. Bringing Sales And Marketing In Sync
The sales people, at the same time,
can take total advantage of the
interactive dashboards to figure
out the effectiveness of the content
sent via gauging click through rates
and also learn when it is exactly
opened.

15. With the availability of B2B marketing and sales
analytics, organizations can comprehend the status
of their marketing campaigns against the targeted
sales opportunities in a single dashboard and
figure out the best possible campaign solution.
4. Helping In Measuring, Optimizing And Modifying
Campaigns
In addition to this, the Multi-Touch Campaign
Insights also allows the marketers to dig out the
attributes which carry the maximum potential to
drive sales for targeted accounts.

16. With Salesforce Einstein ABM, organizations
can now target their most potential accounts
and deliver 1-to-1 personalized journeys to the
customers that seamlessly bridge the gap
between sales and marketing, thereby
increasing the conversion or probability of
conversion manifold.
Mail us at: sales@algoworks.com
Contact us at: +1-877-284-1028
http://www.algoworks.com/blog/salesforce-einstein-account-based-marketing/

17. sales@algoworks.com Toll Free : +1-877-284-1028
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