Introduction to Business Design - Rotman DesignWorks
- 1. VIDEO PODCAST
www.rotmandesignworks.ca
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 2. Business Design Practicum
MGT2515 Winter 2010
Introduction to
Business Design
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 4. THE GAME RULES ARE
CHANGING
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 5. THE CHALLENGES ARE
COMPLEX
ECONOMIC
SOCIAL
ENVIRONMENTAL
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 6. THE CHALLENGE:
TO COMPETE & PROSPER
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 7. “Business people don’t just need to understand
designers better; they need to become designers.”
Roger Martin, Dean of Rotman, 2005
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 8. BETTER, FASTER WAYS TO
CREATE
Customer Value Enterprise Value
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 9. VALUE
OF DESIGN
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 10. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 11. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 12. THE VALUE OF DESIGN
ROI
STYLE
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 13. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 14. THE VALUE OF DESIGN
ROI
FUNCTION
& FORM
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 15. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 16. THE VALUE OF DESIGN
ROI
PROBLEM
SOLVING
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 17. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 18. THE VALUE OF DESIGN
ROI
STRATEGIC
FRAMING
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 19. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 20. THE VALUE OF DESIGN
BUSINESS
DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 21. THE VALUE OF DESIGN
ROI
Design Maturity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 22. THE VALUE OF DESIGN
BUSINESS
DESIGN
ROI STRATEGIC
FRAMING
PROBLEM
SOLVING
FUNCTION
& FORM
STYLE
Design Maturity
Source: bplusd.org/designworks
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 23. BUSINESS BUSINESS DESIGN
SOLUTIONS
SUCCESS
DESIGN
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 24. Business Success = Great Design
BUSINESS BUSINESS DESIGN
SOLUTIONS
SUCCESS
DESIGN
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 25. BUSINESS DESIGN:
METHODS AND MINDSETS
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 26. EMPATHY & DEEP HUMAN
UNDERSTANDING
discovering unmet needs and new markets
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 27. EMPATHY & DEEP HUMAN
UNDERSTANDING
MEASUREMENT EMPATHY
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 28. EMPATHY & DEEP HUMAN
UNDERSTANDING
Nike
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 29. REFRAMING
THE OPPORTUNITY
seeing the ‘whitespace’
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 30. REFRAMING
THE OPPORTUNITY
NARROW BROAD
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 31. REFRAMING
THE OPPORTUNITY
Engineering the bike Engineering the rider
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 32. DIVERSITY AND MULTI-DISCIPLINARY
COLLABORATION
working towards more robust solutions
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 33. DIVERSITY AND MULTI-DISCIPLINARY
COLLABORATION
SIMPLE COMPLEX
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 34. DIVERSITY AND MULTI-DISCIPLINARY
COLLABORATION
Seaside charette
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 35. ABILITY TO IMAGINE
NEW POSSIBILITIES
creating new-to-the-world solutions
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 36. ABILITY TO IMAGINE
NEW POSSIBILITIES
PROOF VISION
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 37. ABILITY TO IMAGINE
NEW POSSIBILITIES
FedEx
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 38. ITERATIVE PROTOTYPING
MAKING THE ABSTRACT CONCRETE
thinking and communicating by visualizing
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 39. ITERATIVE PROTOTYPING
MAKING THE ABSTRACT CONCRETE
Cost/ Explore Cost/
Risk Big idea Risk
Market
Testing
Resolution Resolution
EXPERIMENT VALIDATE
Source: Rotman DesignWorks
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 40. ITERATIVE PROTOTYPING
MAKING THE ABSTRACT CONCRETE
Google
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 41. EMBRACING CONSTRAINTS
AS A SOURCE OF CREATIVITY
inspiring smart & resourceful solutions
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 42. EMBRACING CONSTRAINTS
AS A SOURCE OF CREATIVITY
ABUNDANCE SCARCITY
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 43. EMBRACING CONSTRAINTS
AS A SOURCE OF CREATIVITY
IKEA
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 44. SYSTEMS THINKING
IN CREATING NEW MODELS
designing new ways to deliver value
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 45. SYSTEMS THINKING
IN CREATING NEW MODELS
CORPORATE STRATEGY
Manufacturing
Marketing
Finance
R&D
IT
PARALLEL NETWORK OF
SYSTEMS ACTIVITIES
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 46. SYSTEMS THINKING
IN CREATING NEW MODELS
APPLE
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 47. VISION AND
PERSEVERANCE
staying the course
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 48. VISION AND
PERSEVERANCE
BIG BANG SERIES OF
SUCCESSES
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 49. VISION AND
PERSEVERANCE
APPLE
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 50. reframing
understanding
imagination
collaboration
visualization
vision
constraints systems
thinking
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 51. reframing
imagination
create value understanding
collaboration
visualization
accelerate vision
constraints
success systems
thinking
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 52. BUSINESS DESIGN:
THE PRACTICE
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 53. reframing
understanding
imagination
collaboration
visualization
vision
constraints systems
thinking
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 54. reframing
understanding
imagination
collaboration
visualization
vision
constraints systems
thinking
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 55. 2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 56. 3 GEARS OF BUSINESS DESIGN
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 58. DISCIPLINE Learned skill
Frameworks guide behavior
Tools unlock thinking
Experience shapes abilities and
attitudes
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 59. Empathy &
1 deep human
understanding
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 60. Understanding
what people
NEED
An unmet need is an
untapped opportunity
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 61. TOOLS TO User Interview Insight Clustering
UNLOCK
OPPORTUNITIES
Need Analysis Personas
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 62. 2
Visualizing new
possibilities
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 63. Visualizing new
ways to deliver
NEW VALUE
Iterative prototyping
as a way to advance
thinking and learning
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 64. TOOLS TO Ideation Prototyping
CREATE
POSSIBILITIES
Experience Mapping Co-Creation
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 65. Strategic 3
Business
Design
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 66. Designing and
evolving the
STRATEGIC
MODEL
Business design
creates
enterprise value
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 67. BETTER, FASTER WAYS TO
CREATE
Customer Value Enterprise Value
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 68. TOOLS TO Activity Systems Value Exchange
DESIGN
MODELS & SYSTEMS
Operations Map Financial Modeling
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 69. The Challenge: Build the franchise
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 70. “I think about riding
faster than Lance
Armstrong. These
thoughts inspire me
and I try to push
myself further.”
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 71. The Need
‘Push me further.’
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 72. The Idea: Engineer the Rider
engineer
the rider
Value Creation
engineer
the bike
Time & Development
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 74. Adding value to the
EXPERIENCE
Expeditions
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 75. 2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 76. Adding value to the
BUSINESS
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 77. 2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 78. THE PRACTICE OF BUSINESS DESIGN
Identify unmet customer needs
Discover a broader scope of opportunity
Generate integrated, high-value solutions
Develop deeper, stronger customer relations and value
Create a more distinctive and competitive model
Get to bigger breakthroughs faster
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 79. reframing
understanding
imagination
collaboration
visualization
vision
constraints systems
thinking
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 80. 2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 81. Ready to get into gear?
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 82. Things to think about for class…
Other examples along the Design
Maturity Continuum?
Other examples of good Business
Design?
Examples of bad Business Design?
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 83. On January 19th, we’ll get ready to:
Learn and apply Business Design
methodologies and tools,
Tackle one big challenge from many angles,
Embark on a learning journey that will
enhance your design and integrative
thinking skills,
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 84. On January 19th, we’ll get ready to:
Learn and apply Business Design
methodologies and tools,
Tackle one big challenge from many angles,
Embark on a learning journey that will
enhance your design and integrative
thinking skills,
Have fun.
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD
- 85. VIDEO PODCAST
www.rotmandesignworks.ca
2010 Business Design Practicum © Heather Fraser, Rotman School of Management / Job Rutgers, OCAD