This slide show is tailored toward MPH graduate students and the academic job market, but can be useful for anyone who is interested in establishing a social media presence to improve their competitiveness on the job market.

1. YOU ARE A
BRAND
USING SOCIAL MEDIA TO IMPROVE YOUR
COMPETITIVENESS ON JOB MARKET

2. YOU ARE A BRAND
• Who is your audience?
• What makes you “special”?
• TAR HEELS are a special breed. OWN IT.
• What are your big ideas?
• What has been your process of growth and development?
• Identify your personal skills and ownable attributes
• What is your dream career/position 20 years from now?
• Work backwards to identify a pathway to achieve that position
• Be scrupulous about not accepting “just any position” out of
desperation

3. DEFINING YOUR
BRAND
1. What is your expertise?
1. Avoid establishing an expertise that's irrelevant to your
mission, goals, and vision.
2. Establish a social media presence.
3. Generate brand awareness through networking.
4. Remember to be clear, consistent, and constant.
5. Get feedback from friends, family and experts in the field.

4. JOB SEARCH
RESOURCES
• Versatile PhD (UNC
Subscription)
• AcademicJobsOnline.org
• HigherEdJobs.com
• AcademicKeys.com
• ChronicleVitae.com
• Idealist.org
• University Employment
Sites
• Health Department Sites
• USAJobs.gov
• Indeed.com
• UNC Public Health
Professional Development
and Career Services Site
• SimplyHired.com
• PHJobs.com
• CBPR Jobs Listserv (U of
Washington)

5. NETWORKING IS THE
MOST IMPORTANT
• Go through your phone, Facebook, church directory,
family photo album, etc.
• Return to that old pile of business cards you collected
over the years
• Set up coffee meetings with people who are in your field
or remotely related to your field
• Ask for a list of contacts
• Ask for advice on CV and cover letter
• How did they get to their current position?
• Do they know of any upcoming job openings?
• ALWAYS follow-up with thank you’s and updates on job
search progress
• Send out CVs to everyone you know

6. PROFESSIONAL
PROFILE
Professional head shots are a MUST
Website: AllisonMathews.web.unc.edu
CV

7. SOCIAL MEDIA 101
• Twitter – Periscope, Storify
• Become familiar and be able to identify your strengths in
using these platforms to network, build social media profile
of various clients/organizations
• Mostly reaches younger demographic, organizations &
professionals
• Facebook
• Clear out all controversial photos, status updates, news
links from your page
• LinkedIn
• Keep resume updated
• Follow organizations you’re interested in working for

8. SOCIAL MEDIA ANALYTICS