Presentation held for Swedish Political Party ahead of campaigning. Meant to inspire and guide people with different levels of interest and experience in online communications.
46. Lessons Learned
‣ Start early
‣ Build to scale
‣ Innovate where necessary, do everything else incrementally better
‣ Make it easy to find, forward & act
‣ Pick where you want to play
‣ Channel online enthusiasm into specific targeted activities
50. The team must be integrated in all aspects of
the campaign.
The team must have resources and time.
The team must consist of both
communicators and analysts.