26. اهدافپیوستهپسازنشر
• Improved Retention: Are users more likely to come back to the app?
• Better Engagement: Are users more “active” within the app?
• Increased Monetization: Are users spending more money?
28. Financial KPI
• Cost per Acquisition (CpA)/Cost per Install (CpI)
• Lifetime Value (LTV)
• Average Revenue Per User (ARPU)
• Average Revenue Per Daily Active User (ARPDAU)
• Average Revenue Per Paying User (ARPPU)
31. Engagement KPI
• Monthly Active User (MAU) (Unique Users)
• Daily Active User (DAU)
• Sticky Factor = DAU/MAU
• Average Session Time
• Session Frequency
32. Cohort
A group of users that have completed a particular action for the
first time within a specific time frame.
48. • Choose the right app name and keywords
• Create a beautiful icon
• Select your best, most explicit screenshots
• Write a great app description
• Improve your app ratings