Merchandising for banking Channel sales

1. EBL
Channel Based

2.  Empowering EBL 75 Alliances and 39 ZIP partners.
 Eastern Bank Ltd. - Signature, Platinum & Gold Credit Card Alliance Partner
enlargement and exclusive branding placement with the highest customer
engagement.
 Introduce new channel.
 Improve this Communication Materials
 Highest Quality customer visibility
 Exclusive way to engage People.
 Value addition in overall process.

3. Electronics And
home appliance ,
Computers and
mobile
Travel and tourism
EBL ZIP
Life Style Furniture

4. Health & Beauty Care
5
Life Style
16
Hotel & Resort
13
Restaurant
29
EBL Alliance
75

5.  Exclusive Communication Materials Placement.
 Exclusive Brand Experience.
 TG wise Fragmentation channel.
 Introduce new channel
 Acquire channel outlets.

6. EBL Card
Alliance Privilege
Super
Premium
Premium
ZIP
Regular

7. HoReCa and Key Accounts
Restaurant
and Café
Lounge /
Bar
Hotel and
resort
Modern
trade
Life Style
Health &
Beauty Care
Jewelries
and
accessories
Fashion
stores
Furniture
Home
Décor
Automobile
Electronics & Home Appliances
Mobile
Computers and
Technology
Home App
TG Visit
Electronics &
Home
Appliances
Life Style
HoReCa and key
account

8. Customer Visit Frequency
Super Premium
• 1. BTI
• 2. ELECTRO MART LTD
Premium
• 1. Barun bangladesh
• 2. Rangs Electro
Regular
• 1. Transcom digital
• 2. Esquire electro
Super Premium
• 1.Executive Machine
• 2. I center
Premium
• 1.Gadege and gear
• 2. Ideal Celular
Regular
• 1. Samsung Smart Café
• 2. Nokia Smart Café
Super Premium
• 1.Executive Machine
• 2. I center
Premium
• 1.Gadege and gear
• 2. Ideal Cellular
Regular
• 1. Samsung Smart
Café
• 2. Nokia Smart Café

9. Modern trade
Lounge / Bar
Restaurant and Café
Hotel and resort
Super Premium
• 1. West Inn
• 2. Dosai Resort
Premium
• 1. Six season
• 2. Jamuna Resort
Regular
• 1. Tropicana Daisy
• 2. Rangamati resort
Super Premium
• 1. Prego
• 2. Saltz
Premium
• 1. Salt
• 2. Cilantro
Regular
• 1. Pizza Inn
• 2. Café Mango
Super Premium
• 1. Lavender
• 2. Dhally
Premium
• 1. Agora
• 2. Mina Bazar
Regular
• 1. Swapno
Super Premium
• 1. Radisson Cigar
Bar
• 2. Bellagio
Premium
• 1. Miraj
• 2. Mynt
Regular
• 1. Blue Moon
• 2. Petruss
Customer Visit Frequency

10. Super Premium Hotel
• Hygienic Places.
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
Counter Top
Click Here to
View the video
Magic mirror

11. Premium Home App
• Super fine Places.
• Gorgeous Ambience.
• Expensive
• Good Experience.
• Market Leader
EBL TVC
Magnetic Sticker

12. Premium Hotel
• Hygienic Places.
• Good Ambience.
• Expensive
• Premium Experience.
Menu Branding
Counter
top

13. Regular Hotel
• Hygienic Places.
• Good Ambience.
• Reasonable price.
• Hangout and dating place.
• Premium Experience.
Branded Key

14. Regular Resort
• Natural Place .
• Beautiful Ambience.
• Expensive
• Perfect Holyday Place.
Take away printed
photo with branded
frame
Branded table

15. Premium Resort
• Natural Place .
• Very Beautiful Ambience.
• Very Expensive Expensive
• Perfect Holyday Place.
Branded Towel
Branded Towel
Branded Games tools
Counter
top

16. Super Premium Restaurant
• Super fine Places.
• Gorgeous Ambience.
• Very Expensive
• Premium Experience.
• Exclusive on the Trade
EBL branded Napkin
EBL Branded Take away Counter Top

17. regular Restaurent
• Hygienic Places.
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
Counter Top
Branded Phone Charger
Point with a temporary
lock system
Branded cutout

18. Premium Café
• Hygienic Places.
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
• Exclusive
seasonal Uniform Of
HoReCa employee
Counter Top

19. Super Premium Restaurant
• Hygienic Places.
• Exclusive Ambience.
• Very Expensive
• Full dinning place .
Fork-knife
Wrapper
Counter Top
Branded
customized table
talker

20. Super Premium Lounge
• Hygienic Places.
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
Branded
Glass
Branded
Menu

21. Super Premium Mega Shop
• Hygin
• Good Ambience.
• Expensive
• Perfect Place for grocery
shopping .
Floor Branding
Counter Top
Display Talker like magic Mirror

22. Premium Mega Shop
• Hygienic Places.
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
EBL Branded Wrapping
for serve or take away
Counter Top

23. Regular Café
• Hygienic Places.
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
Coffee Coaster
Billing booklet

24. Super Premium Café
• Most Premium Place Places.
• Exclusive Ambience.
• Very Expensive
Whisky Glass
Coaster with
different
Communications
Branding
with
massages

25. Super Premium Resort
• Natural Place .
• Beautiful Ambience.
• Expensive
• Perfect Holyday Place.
Branded Cutout

26. Premium Home App
• Super fine Places.
• Gorgeous Ambience.
• Very Expensive
• Premium Experience.
• Exclusive on the Trade
Joint Venture Branding
Joint Venture
Branding

27. Mobile &
Telco Super Premium
• Super fine Places.
• Gorgeous Ambience.
• Very Expensive
• Premium Experience.
• Exclusive on the Trade
Spec Holder
Branded Spot
Light
Pyramid
Dangler

28. Mobile &
Telco Premium
• Good Ambience.
• Less Expensive
• Popular to youth .
Spec Holder
Spot Light
Counter
top

29. Mobile &
Telco Premium
• Good Ambience.
• Less Expensive
• Popular to youth .
Spec Holder
Spot Light
Counter
top

30. Regular Businessland IDB Bhaban
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.

31. Fashion stores
Health & Beauty Care
Jewelries and accessories
Home Décor
Furniture
Automobile
Customer Visit Frequency
Super Premium
• 1. BTI home Deco
Premium
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Regular
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Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1.sfsfsf
Premium
• 1.dgdgd
Regular
• 1.ddgd
Super Premium
• 1. Executives
Motors
• 2. Rangs Motors.
Premium
• 1. Haq’s Bay Cars
Regular
• 1.SalSabil Cars

32. • Good Ambience.
• Most Expensive
• Super Car Show room .
Auto
Super Premium Mobile
Click Here to
View the video
Magic mirror

33. Health &
Premium beauty
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.
Branded
magazine

34. Fashion
Premium Store
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.

35. Fashion
Premium Store
• Good Ambience.
• Less Expensive
• Perfect Hangout Place.

36. Made up Stand with Key
Communication of EBL ZIP / Cards
Comedy/ Story perform
engagement
Direct Communication At Channel
Awareness &
engagement
Trail Experience Create Customers

38. Thank You