Apple has strong brand perception due to the success of products like the iPod and Mac computers. The iPad and iPhone are easy to use with touch screens and high quality. Apple continues to innovate with improvements and new products like the iPad tablet. However, Apple products are often expensive, limiting their potential customer base. While Apple faces competition from other electronics companies, its position in the tablet market is strong in the US though weaker in Asia. Apple can maintain its competitive edge through continuous innovation in products like the iPad.

1. SWOT Analysis iPad

7. So from the above statics it is clear that Apple Inc. has strong position in tablet market of US, although its position is few weak in Asia/Pacific but according to one report Apple sales are going to improve in these origins too. Apple Inc. comes at 4 th position in US and worldwide within top ten. Therefore, Apple Inc. can beat its competitors at any level through continuous innovation in its product such as iPad Wi-Fi+3GS extended version of iPad Wi-Fi+ 3G with built in camera and A5 processor to support rich graphics.