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Build or Buy? 
Ambareesh Kulkarni 
2014
Commercial Of the Shelf (COTS) Costs Less 
Compared to Custom apps. , COTS is far more cost-effective 
Cost less to develop 
Pre-built features speed implementation 
Cost less to deploy 
Scalability enables more economical infrastructure 
Cost less to maintain 
React quickly to change and growth 
Deliver higher business value 
Robust features & more useful information 
Maximize business benefits 
Greater adoption from better performance, reliability and usability
Build often Seems Like an Obvious Solution 
Q 
No 
A 
Not too much, given 
the requirements 
What would be the cost of 
developing the app in-house? 
IIS servers, MSSQL 
databases 
What IT infrastructure do 
we have in-house? 
.Net developers 
What IT skills do we 
currently have in-house? 
Is it feasible to develop the 
application in-house? 
Yes, the requirements 
appear fairly simple 
Is there an existing product that 
achieves what users need?
Opportunity Costs in Custom Dev 
Issues Associated Opportunity Costs 
Slower time-to-market 
Lower revenues, higher expenses, poorer 
customer service, reduced business benefits 
Lack of functionality Loss of employees, customers and partners 
Performance and 
reliability problems 
Lost revenues, opportunities 
and productivity 
Growth demands 
Unpredictable reliability and 
costs as system scales to 
meet increasing user 
demands
Risk Management: COTS vs. Custom 
Custom Coding COTS 
Time to Deployment 
As much as 5 times longer 
development cycles 
80% fewer person-days in 
development means faster 
deployment 
Maintainability 
Cost of maintaining a custom 
application 
SUMMARY 
Easy to add and change when 
business and technology 
environments change 
Scalability – volume 
Unknown and difficult to predict 
scaling properties 
Scalable architecture requires far less 
systems investment 
Scalability – 
application complexity 
Increasing difficulty and cost to 
maintain complexity growth 
No limits to complexity – 
start simple, grow with needs 
Reliability 
Thorough testing requires huge 
investment of time and capital 
Tested internally and by thousands of 
customers every minute of every day 
Risk 
High risk inherent in custom 
development 
Scalable, reliable server-centric 
platform with pre-built features that 
reduce project risk
COTS Costs Less Than Custom 
Compared to Custom applications, COTS Solutions are far more cost-effective 
Cost less to develop 
Pre-built features speed deployment 
Cost less to deploy 
Scalability enables more economical infrastructure 
Cost less to maintain 
React quickly to change and growth 
Deliver higher business value 
Robust features 
Maximize business benefits 
Greater adoption from better performance, reliability and usability 
SUMMARY
Development Timeline For Custom Apps. 
COTS 
Focus on gathering 
requirements 
Requirements 
Gathering 
Gather requirements on core 
functionality 
Prototype deployment, 
not functionality 
Focus on rapid 
implementation 
Prototype only what 
can be coded 
Develop core capabilities before 
focusing on user requirements 
Prototyping Deployment 
Requirements 
Gathering 
Prototyping Development 
TIME
Maintenance Timeline For Apps 
COTS 
Development 
Upgrades/ 
Enhancements 
Create new functionality, change existing functionality, and 
re-test every modification 
Maint. 
Maintenance 
TIME 
Development
Opportunity Costs in Custom Apps 
Issues Associated Opportunity Costs 
Slower time-to-market 
Lower revenues, higher expenses, poorer 
customer service, reduced business benefits 
Lack of functionality Loss of employees, customers and partners 
Performance and 
reliability problems 
Lost revenues, opportunities 
and productivity 
Growth demands 
Unpredictable reliability and 
costs as system scales to 
meet increasing user 
demands 
SUMMARY

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Build or Buy ?

  • 1. Build or Buy? Ambareesh Kulkarni 2014
  • 2. Commercial Of the Shelf (COTS) Costs Less Compared to Custom apps. , COTS is far more cost-effective Cost less to develop Pre-built features speed implementation Cost less to deploy Scalability enables more economical infrastructure Cost less to maintain React quickly to change and growth Deliver higher business value Robust features & more useful information Maximize business benefits Greater adoption from better performance, reliability and usability
  • 3. Build often Seems Like an Obvious Solution Q No A Not too much, given the requirements What would be the cost of developing the app in-house? IIS servers, MSSQL databases What IT infrastructure do we have in-house? .Net developers What IT skills do we currently have in-house? Is it feasible to develop the application in-house? Yes, the requirements appear fairly simple Is there an existing product that achieves what users need?
  • 4. Opportunity Costs in Custom Dev Issues Associated Opportunity Costs Slower time-to-market Lower revenues, higher expenses, poorer customer service, reduced business benefits Lack of functionality Loss of employees, customers and partners Performance and reliability problems Lost revenues, opportunities and productivity Growth demands Unpredictable reliability and costs as system scales to meet increasing user demands
  • 5. Risk Management: COTS vs. Custom Custom Coding COTS Time to Deployment As much as 5 times longer development cycles 80% fewer person-days in development means faster deployment Maintainability Cost of maintaining a custom application SUMMARY Easy to add and change when business and technology environments change Scalability – volume Unknown and difficult to predict scaling properties Scalable architecture requires far less systems investment Scalability – application complexity Increasing difficulty and cost to maintain complexity growth No limits to complexity – start simple, grow with needs Reliability Thorough testing requires huge investment of time and capital Tested internally and by thousands of customers every minute of every day Risk High risk inherent in custom development Scalable, reliable server-centric platform with pre-built features that reduce project risk
  • 6. COTS Costs Less Than Custom Compared to Custom applications, COTS Solutions are far more cost-effective Cost less to develop Pre-built features speed deployment Cost less to deploy Scalability enables more economical infrastructure Cost less to maintain React quickly to change and growth Deliver higher business value Robust features Maximize business benefits Greater adoption from better performance, reliability and usability SUMMARY
  • 7. Development Timeline For Custom Apps. COTS Focus on gathering requirements Requirements Gathering Gather requirements on core functionality Prototype deployment, not functionality Focus on rapid implementation Prototype only what can be coded Develop core capabilities before focusing on user requirements Prototyping Deployment Requirements Gathering Prototyping Development TIME
  • 8. Maintenance Timeline For Apps COTS Development Upgrades/ Enhancements Create new functionality, change existing functionality, and re-test every modification Maint. Maintenance TIME Development
  • 9. Opportunity Costs in Custom Apps Issues Associated Opportunity Costs Slower time-to-market Lower revenues, higher expenses, poorer customer service, reduced business benefits Lack of functionality Loss of employees, customers and partners Performance and reliability problems Lost revenues, opportunities and productivity Growth demands Unpredictable reliability and costs as system scales to meet increasing user demands SUMMARY