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Series C
April 2017
Amplitude
CustomersAbout us
Monthly growth in ARRExecutive team
Spenser Skates
CEO & Founder | MIT, DRW
Curtis Liu
CTO & Founder | MIT, Google
Matt Althauser
CRO | Optimizely
Justin Bauer
VP of Product | Stanford, McKinsey
James Donelan
CDO | Mulesoft, Lithium
Caitlin Haberberger
CFO | Flite, Hearsay Systems
it’s the product
1995 2005 2015
product drives business outcomes
1995 2005 2015
Transactions Page Views Behaviors
Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product
behavior to grow their business. New tools needed to master exponentially more complex user interactions in product.
55% Conversion
from Step 1 > 2
Spent $199
understanding complex behavior
How are the navigation
flows affecting trial
conversion?
Does using the product
increase usage of
periphery products?
Have the users who
signed up yesterday
been retained?
Which type of customers
increase their usage over
time?
Are consumers of sister
companies also buying
our products?
Every team needs to run these queries in real time to answer the questions they most need to succeed
Which shows are being
binge watched by
customers?
Sign UpCreate Account
Watched
content
Feature D
Feature C
Becoming
Power User
View Page Feature A
Purchase
Feature B
Sign Up
Cart
Watched
content
Watched
content
Watched
content
Watched
content
$17B analytics industry
Product Engineering InfraMarketingBusiness Intelligence
Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying
user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly
enterprise product teams drive business outcomes
Custom Queries
Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook
May 2, 2017
Events last Month: 17.6 Billion

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Amplitude Series C Deck (Abridged) August 2017

  • 2. Amplitude CustomersAbout us Monthly growth in ARRExecutive team Spenser Skates CEO & Founder | MIT, DRW Curtis Liu CTO & Founder | MIT, Google Matt Althauser CRO | Optimizely Justin Bauer VP of Product | Stanford, McKinsey James Donelan CDO | Mulesoft, Lithium Caitlin Haberberger CFO | Flite, Hearsay Systems
  • 3.
  • 5. product drives business outcomes 1995 2005 2015 Transactions Page Views Behaviors Eg: Shows that are binge-watched get much higher CPC ad rates! The best teams learn fast and improve their product behavior to grow their business. New tools needed to master exponentially more complex user interactions in product. 55% Conversion from Step 1 > 2 Spent $199
  • 6. understanding complex behavior How are the navigation flows affecting trial conversion? Does using the product increase usage of periphery products? Have the users who signed up yesterday been retained? Which type of customers increase their usage over time? Are consumers of sister companies also buying our products? Every team needs to run these queries in real time to answer the questions they most need to succeed Which shows are being binge watched by customers? Sign UpCreate Account Watched content Feature D Feature C Becoming Power User View Page Feature A Purchase Feature B Sign Up Cart Watched content Watched content Watched content Watched content
  • 7. $17B analytics industry Product Engineering InfraMarketingBusiness Intelligence Legacy tools and newer startups simply don’t have the technology required to solve the massive problem of tying user behavior to business outcomes. They are slow, they can’t do distributed realtime joins or are not user friendly
  • 8. enterprise product teams drive business outcomes Custom Queries Behavioral Layer Rapid Collaboration Massive Scalability Product Playbook May 2, 2017 Events last Month: 17.6 Billion