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Be Your Own Angel
let’s talk about MONEY MONEY MONEY!!!
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
80$
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
$15,000
$30,000
$45,000
$60,000
$15,000
$30,000
$45,000
$60,000
$1,739,680
* 6.5 years
$5,000
$10,000
$15,000
first year?
Jan 2009
$5,000
$10,000
$15,000
$27,202first year?
Jan 2009
THE HOLY GRAIL
RECURRING
REVENUE
THE HOLY GRAIL
RECURRING
REVENUE
slowly…
DOOMhow’d we survive?
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
THE SPECTRUM
be glad it’s not one of those grid chart thingies
Trust FundJob Consulting Agency Product
Less
Power
More
Power
Trust FundJob Consulting Agency Product
Less
Power
More
Power
Trust FundJob Consulting Agency Product
Venture
Less
Power
More
Power
Job Consulting Agency Product
easy-ish natural WTF!?
easy-ish natural
Job Consulting Product
ServiceBusiness
Agency
quick & easy money
easy-ish natural
Job Consulting ProductAgency
hard & slow
hard & slow is my specialty.
3.5 mil$
hard & slow is my specialty.
3.5 mil$
4 mil>$ by our students
hard & slow is my specialty.
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
raised rates
raised rates
taught workshops
raised rates
taught workshops
self-pub’d ebook
raised rates
taught workshops
self-pub’d ebook
kept going.
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
January - December
32,831$
January - December
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
JS Master Class
JavaScript Performance Rocks!
Freckle, obv
YoH
$0
$100,000
$200,000
$300,000
2009 2010
30x500 JS Workshops JS eBook Freckle
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
What happens when
you stop thinking of
money as something
that happens to you,
and start thinking of how
you could happen to
money?
What happens when
you stop thinking of
money as something
that happens to you,
and start thinking of how
you could happen to
money?
“It’s liberating, and addicting. Liberating
because, unlike with a ‘job’ or even putting all
my eggs into a single SaaS basket, I’m in
complete control of growth.”
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
6,000
$
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Double Your Freelancing Rate
Planscope
Master Class
DYF Clients
Double Your Freelancing Rate
Planscope
Master Class
DYF Clients
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
you’ve got SO MANY more options
than “strike it rich” or “fail”
Free up time & energy to stick it out.
STRATEGY?
STRATEGY?
Free up time & energy to stick it out.
TACTICS
charge more, consult less
create income portfolio
charge more,
consult less
essentially a way to buy your own time
* for employed peeps, too
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
4-day work week, same salary
Raise rates, fewer projects
4-day work week, same salary
Raise rates, fewer projects
4-day work week, same salary
Productized consulting
time
revenueshare
a path to transition…
time
revenueshare
product
hourly/wage
a path to transition…
build your
income portfolio
(where does income come in from?)
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
salary
salary
hourly wage
salary
hourly wage
transaction fee
salary
hourly wage
transaction fee
one-off sale
salary
hourly wage
transaction fee
one-off sale
recurring sale
salary
hourly wage
transaction fee
one-off sale
recurring sale
salary
hourlywage
transactionfee
one-offsale
recurringsale
FIVE REVENUE TYPES
one-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES
one-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES
one-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES
one-offsaleone-offsale
salary
hourlywage
transactionfee
recurringsale
FIVE REVENUE TYPES
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
how to create
a windfall
Focus on your customer.
this solves most problems.
Help them achieve results.
results: better than expertise, fame, reputation, money…
Build your list.
from day one.
Offer them something
they already need, want,
& are ready to buy.
people are in pain right now. don’t get clever.
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Value.
Value.
money
Value.
money pain
create customers for your future
help customers NOW
Use your byproducts.
product formats
★ ebooks
★ screencasts
★ video courses
★ templates, libraries, themes
★ teleconfs & workshops
★ tools (*careful!)
product = self-serve, no intervention, little to no maintenance
Start at $19 & work backwards.
yep, that’s right, don’t think, just do what I say
Create events.
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Seriously, get over yourself.
no, you are not a “perfectionist”
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
3,681
$
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Think like an investor.
(NO, it won’t pay immediately. that’s ok.)
stick with it
yes, it’s slow.
“
… I discovered that
this simple formula of
doing good work and
getting paid for it was
supposed to be slow
for modern business.
“
… I discovered that
this simple formula of
doing good work and
getting paid for it was
supposed to be slow
for modern business.
PSHAW!!!
tiiiiime, why you punish me?
$15,000
$30,000
$45,000
$60,000
$1,739,680
* 6.5 years
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
$27,202
the first year
$27,202
the first year
$570,000
this year (ARR)
$27,202
the first year
$570,000
this year (ARR)
$267,643
on average
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
Be Your Own Angel Investor - A Revenue Model for Bootstrapping
With the same amount of practice, the
long-term-commitment group
outperformed the short-term-
commitment group by 400 percent.
With the same amount of practice, the
long-term-commitment group
outperformed the short-term-
commitment group by 400 percent.
What happens when
you stop thinking of
money as something
that happens to you,
and start thinking of how
you could happen to
money?
Security.
The freedom to grow slowly.
Independence.
To do what matters.
Serving others.
“You may delay, but Time will not.”
unicornfree.com/peersconf
$5 off
@amyhoy

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