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From Pain to Product: Launching a SaaS in 3 Weeks

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We're launching a new SaaS (our third) with a break-neck pace: from nothing to a few hundred users in 3 weeks. I gave this 90-minute live presentation at day 21, exactly! You can get the recording with all the details here: https://www.crowdcast.io/e/ck5wxw29

And be sure to take a peek at Sweep, too: http://sweep.cards

And my product launch class, 30x500: http://30x500.com

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From Pain to Product: Launching a SaaS in 3 Weeks

  1. 1. From Pain to Product in 3 weeks
  2. 2. audience LESSON LEARNED:
  3. 3. LESSON LEARNED: “lifestyle”
  4. 4. LESSON LEARNED: people lie.
  5. 5. Sales Safari
  6. 6. entrepreneurs my audience… (+ including my friends, associates, readers, students!)
  7. 7. audience goals keep biz running do things that work make progress every day enjoy satisfaction of completion document tasks for outsourcing
  8. 8. the epic value hidden in stuff you read every day Pain!
  9. 9. Sales Safari
  10. 10. I wish I could hire a boss to tell me what to do.
  11. 11. I wish I could hire a boss to tell me what to do. It’s overwhelming, so I end up reading HN instead.
  12. 12. I keep doing stuff, but it doesn’t feel like progress.
  13. 13. I keep doing stuff, but it doesn’t feel like progress. I lost track of where I was.
  14. 14. the core pain I’m anxious cuz I don’t know what I should be doing.
  15. 15. audience thirst
  16. 16. audience thirst
  17. 17. mordant humor
  18. 18. coping strategies
  19. 19. coping strategies
  20. 20. coping strategies
  21. 21. impossibility
  22. 22. horrific ui
  23. 23. hidden, clunky, weak
  24. 24. intense alternatives
  25. 25. willingness to work
  26. 26. what isn’t there…
  27. 27. finishstart
  28. 28. finishstart
  29. 29. tools don’t reflect reality and they make it REALLY hard…
  30. 30. reality desired reality Pain!
  31. 31. physical board… retrofitting into kanban… sticky notes… journal… calendaring…
  32. 32. VISUALIZES recurring tasks Fix! a tool that… ANSWERS “what should I do next?” DELIVERS feeling of accomplishment TRACKS progress EMPOWERS outsourcing/sharing
  33. 33. NOT a huge, perfect, all-encompassing project management app… it does one thing, really, really well
  34. 34. NOT a huge, perfect, all-encompassing project management app… it does one thing, really, really well creative atom
  35. 35. how it works + how you’ll get it out the door design
  36. 36. finishstart actual work behavior (aka activity)
  37. 37. I start with questions.
  38. 38. I look for real-world models.
  39. 39. DEFERRED
  40. 40. DEFERREDDEFERRED
  41. 41. DEFERRED
  42. 42. HALF- DEFERRED
  43. 43. creative atom
  44. 44. good enough
  45. 45. making it function… quickly dev
  46. 46. make the TOOLS work for YOU
  47. 47. YAGNI focus on user wins
  48. 48. many more things deferred… billing system permissions system time zone support workflows task templates card deletion fancy early access system etc.
  49. 49. many more things deferred… billing system permissions system time zone support workflows task templates card deletion fancy early access system etc.
  50. 50. let 1,000 launches bloom launch
  51. 51. let 1,000 launches bloom launch LAUNCH OR DIE.
  52. 52. pain ebomb offer
  53. 53. ebomb offer pain ebomb offer pain
  54. 54. reality desired reality Pain! pain is often invisible til you notice it.
  55. 55. reality results, + stress-free confidence Fix! sweep
  56. 56. $19 $39 $99 keepin’ it simple (& classy)
  57. 57. save $100 if you register early!! team@stackingthebricks.com

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