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From Pain to Product
in 3 weeks
audience
LESSON LEARNED:
LESSON LEARNED:
“lifestyle”
LESSON LEARNED:
people lie.
Sales Safari
entrepreneurs
my audience…
(+ including my friends, associates, readers, students!)
audience goals
keep biz running
do things that work
make progress every day
enjoy satisfaction of completion
document tasks for outsourcing
the epic value hidden
in stuff you read every day
Pain!
Sales Safari
I wish I could hire a boss to
tell me what to do.
I wish I could hire a boss to
tell me what to do.
It’s overwhelming, so I end
up reading HN instead.
I keep doing stuff, but it
doesn’t feel like progress.
I keep doing stuff, but it
doesn’t feel like progress.
I lost track of where I was.
the core pain
I’m anxious cuz I
don’t know what I
should be doing.
audience thirst
audience thirst
mordant humor
coping strategies
coping strategies
coping strategies
impossibility
horrific ui
hidden, clunky, weak
intense alternatives
willingness to work
what isn’t there…
finishstart
finishstart
tools don’t reflect reality
and they make it REALLY hard…
reality
desired
reality
Pain!
physical board…
retrofitting into kanban…
sticky notes…
journal…
calendaring…
VISUALIZES recurring tasks
Fix! a tool that…
ANSWERS “what should I do next?”
DELIVERS feeling of accomplishment
TRACKS progress
EMPOWERS outsourcing/sharing
NOT a huge, perfect, all-encompassing
project management app…
it does one thing, really,
really well
NOT a huge, perfect, all-encompassing
project management app…
it does one thing, really,
really well
creative
atom
how it works +
how you’ll get it out the door
design
finishstart
actual work behavior (aka activity)
I start with questions.
I look for real-world models.
DEFERRED
DEFERREDDEFERRED
DEFERRED
HALF- DEFERRED
creative
atom
good
enough
making it function… quickly
dev
make the TOOLS work
for YOU
YAGNI
focus on user wins
many more things deferred…
billing system
permissions system
time zone support
workflows
task templates
card deletion
fancy early access system
etc.
many more things deferred…
billing system
permissions system
time zone support
workflows
task templates
card deletion
fancy early access system
etc.
let 1,000 launches bloom
launch
let 1,000 launches bloom
launch
LAUNCH OR DIE.
pain
ebomb
offer
ebomb
offer
pain
ebomb
offer
pain
reality
desired
reality
Pain!
pain is often invisible til you notice it.
reality
results, +
stress-free
confidence
Fix!
sweep
$19
$39
$99
keepin’ it simple
(& classy)
save $100 if you register early!!
team@stackingthebricks.com

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From Pain to Product: Launching a SaaS in 3 Weeks