Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
5 Design Hacks to Build a Better Product in Less Time
1.
WEBINAR
5 Powerful
Design Hacks
to build a
Better Product
in Less Time
Wanda Meloni
Exec. Director of the
Open Gaming Alliance
& Editor of the Gaming
Business Review.
Amy Jo Kim
CEO of Shufflebrain
a design studio focused
on smart games for a
connected world.
2.
WEBINAR
5 Powerful
Design Hacks
to build a
Better Product
in Less Time
Amy Jo Kim, Ph.D.
co-founder, Shufflebrain
3. Is this you?
• need to accelerate early design process
• tough to find the right early customers
• hard to make a stripped-down MVP
4. What You Will Learn
Actionable techniques for creating
a better product in less time
15. What I’ve learned
• Early product development is HARD
• It becomes faster & easier with the
right shortcuts & hacks
• 6 months of progress in 6 weeks
16.
17. Amy Jo has a refined and
effective process for bringing
early product ideas to life.
Blair Ethington
VP Covet Fashion
21. What if you could…
• Accelerate your early product development?
22. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
23. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
*Minimum Viable Product
24. What if you could…
• Accelerate your early product development?
• Talk with EXACTLY the right customers early on?
• Turn those insights into a simple yet compelling MVP*?
• Do all of this in just a few weeks?
*Minimum Viable Product
26. Small, high-learning experiments1
To increase your chances of
success, minimize time through
the Build-Measure-Learn cycle.
Eric Ries
Author, The Lean Startup
32. Early Customer Funnel2
Early Adopters will put up with
cost & ridicule for innovations
that meet real needs.
Erika Hall
Author, Just Enough Research
38. • 25 fashion-obsessed women 18-40
• both gamers & non-gamers
• existing player base + Craigslist ads
WHO
39. • 25 fashion-obsessed women 18-40
• both gamers & non-gamers
• existing player base + Craigslist ads
• 10 minute screening interviews
• 3-5 revealing questions
• best subjects become paid testers
WHO
WHAT
40. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS
3 key
activity patterns
41. Customer Habit Stories3
The chains of habit are too
weak to be felt until they are
too strong to be broken.
Samuel Johnson
Author
43. • Identify relevant habits
• Match habit to unmet need
• Look for emotional &
situational triggers
Study their daily routines
44. Capture Habit-based Insights
When _________
I want to ______________
so I can _____________
trigger
activity + goal
outcome
Habit Stories
45. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
46. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
47. Fashion
Browser
Existing habit
“When I’m tired after a long day at work,
I want to flop on the couch and get the
escapist, immersive hit of flipping through
Vogue - but in a game.”
49. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
Activity
Trigger
50. Fashion
Browser
Habit Story
When I
need to relax after a long day at work
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
So I can
stay on top of fashion trends in a fun,
relaxing & playful way
Activity
Outcome
Trigger
51. Skill-building Core Loop4
In a loop, you’re learning a
skill and updating your mental
model. That’s what leads to
player delight.
Dan Cook
Game Designer
59. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Feedback &
Progress
Investment Path
Internal
Trigger
60. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Feedback &
Progress
Investment Path
When I
need to relax after a long
day at work
I want to
see gorgeous, creative
outfits – made from the
latest designer fashions
So I can
stay on top of fashion
trends in a fun, relaxing &
playful way
Urge or Need
Engaging Activity
Desired Outcome
Internal
Trigger
61. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Trigger
Activity
Engaging
activity
satisfies an
urge or need
Internal
Trigger
62. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Activity
Fashion
Browser
Internal
Trigger
63. Feedback &
progress
promote learning
& mastery
EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Feedback &
Progress
64. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Feedback &
Progress
Armchair
Stylist
65. EscapeTime!
urge to dive into
an escapist world
Browse your
Style Feed
Rate/Comment
on Outfits
Earn $$, Dress for
Events, Collect
Ratings
Investment Path
Investment
& triggers
pull people back
Engaged
Trigger
Check your Stats
66. BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Check your Stats
67. BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Activity
TriggerEngaging
activity
satisfies an
urge or need
Internal
Trigger
68. Feedback
& progress
promote learning
& mastery
BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Check
Notifications
& Stats
Collect faves,
RTs & followers
Feedback &
Progress
69. Investment
& triggers
pull people back
BreakTime!
urge for a quick
social “hit”
Read &
Respond to
Updates
Get
Notifications,
Check Stats
Activity
Investment Path
Engaged
Trigger
Check your Stats
Collect faves,
RTs & followers
70. PartyTime!
urge for a fun
social activity
Play a Song
Together
Get your Score,
Accolades, $$
get better, play
harder songs &
bigger venues
Core Loop
Feedback &
Progress
Investment Path
Activity
Internal
Trigger
Beat the Song
Engaged
Trigger
71. Lightweight weekly play-tests5
There is nothing quite so useless
as doing with great efficiency
something that should not be
done at all.
Peter Drucker
Author
72. The power of play-testing
• Find & leverage early customers
73. The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
74. The power of play-testing
• Find & leverage early customers
• Source & test ideas quickly
• Get high-value input for your MVP
75. Amy Jo helped us
create our MVP in
record time. An
invaluable investment
that’s still paying off.
80. How can you benefit from these shortcuts?
Accelerate your design & development process
+
Identify & leverage the right early customers
+
Use game thinking to build a simple, compelling MVP
82. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Define & test your
key assumptions
MVP Canvas
83. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Find EXACTLY the right
early customers
Early Customer Funnel
84. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Distill key insights into
design-ready stories
Habit Stories
85. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Prototype a simple yet
compelling Core Loop
Skill-Building Core Loop
86. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Test your prototype
with early customers
3-Part MVP Test
87. 1. Plan
your experiment
2. Identify
the right customers
3. Distill
their habits & needs
4. Prototype
your Core Loop
5. Test
your prototype
6. Validate
your strategy &
design
Validate your strategy
& iterate your design
Alpha Product Brief
88. Let’s talk! • 15-30 minutes
• Review your project
• Provide feedback &
answer questions
• Together decide if our
programs are right for you