Improve your product design with Game Thinking (UIE Webinar)
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Slides from UIE virtual seminar on Game Thinking
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Improve your product design with Game Thinking (UIE Webinar)
- 1. how to improve your product design with Game Thinking
- 2. Welcome I’m glad you’re here
- 3. Is this you?
- 4. Is this you? • need to accelerate early design process
- 5. Is this you? • need to accelerate early design process • tough to filter & apply all the feedback
- 6. Is this you? • need to accelerate early design process • tough to filter & apply all the feedback • hard to make a stripped- down MVP
- 8. What We Offer resources workshops coaching design services Ray Bradbury Author “There is nothing quite so useless as doing with great efficiency something that should not be done at all” Peter Drucker
- 9. Amy Jo Kim, Ph.D. Social Game Designer Entrepreneur Startup Coach
- 10. Amy Jo Kim, Ph.D. Social Game Designer Entrepreneur Startup Coach
- 11. Actionable techniques for creating a better product in less time with Game Thinking What You Will Learn
- 17. Let me tell you a story. It was a sunny September day in Half Moon Bay, California - I was sitting in my living room, enjoying the ocean view and listening intently as the brilliant and visionary CEO of a hot gaming startup told me about his crazy idea for a mutli-player social game — a game where people with no musical talent — playing simplified plastic instruments — would FEEL like they were actually in a band, making music together.
- 18. When the game was further along, we DID test our ideas with these casual gamers. But in the early days, it was our super-fans who helped us bring the game to life. In a very real sense, those hard-core music gamers were our co-creators -- our collaborators — able to see what our crude mockups and simple artwork could become, and — crucially — give us actionable feedback on how to make it better.
- 19. we created a breakthrough hit
- 21. l needs “The fans out there are entertaining us, the developers, with their creations” Will Wright Creator, The Sims
- 22. By definition, successful innovations end up affecting the majority — that’s what makes them successful. But it turns out in PRACTICE -- they NEVER start off pleasing the majority. small, high-learning experiments
- 28. By definition, successful innovations end up affecting the majority — that’s what makes them successful. But it turns out in PRACTICE -- they NEVER start off pleasing the majority.
- 31. And then it happened! Remember Ranan - the CEO of Pley? He challenged me to deliver my toolkit to his team online -- and empower them to make 6 months of progress in 6 weeks That scared the hell outta me...
- 32. What is Game Thinking?
- 33. Amy Jo helped us create our MVP in record time. An invaluable investment that’s still paying off. Ranan Lachman CEO, Pley
- 34. & the Getting2Alpha System was born
- 35. a step-by-step system to test your high-risk assumptions
- 36. based on the habits & practices of breakthrough innovators
- 39. “Create something that a few people love - even if most people don’t get it right away” Paul Buchheit Partner, Y-Combinator
- 40. Crossing the Chasm Geoffrey Moore, 1991
- 41. [Innovation Diffusion Theory] Now, I’m not the first one to discover this. Way back in 1961, Everett Rogers of Bell Labs published his landmark study of how innovation spreads in social systems.
- 42. Innovation Diffusion Theory Everett Rogers, 1961
- 43. To cross the chasm…
- 44. find & delight a few passionate early customers
- 46. if you want to cross that chasm…
- 47. find & delight your early market FIRST
- 49. “In a loop, you’re learning a skill & updating your mental model. That’s what leads to player delight” Dan Cook co-founder, Spry Fox
- 50. is for Enthusiasts what is my customer’s end-to-end experience? Discovery Onboarding Habit-Building Mastery how does it evolve over time?
- 51. is for Enthusiasts Discovery Discovery is for Visitors Is this right for me? What’s the value proposition?
- 52. is for Enthusiasts Discovery Onboarding Onboarding is for Newcomers How do I learn the ropes? When do I start getting value?
- 53. is for Enthusiasts Discovery Onboarding Habit-Building Habit-building is for Regulars What pulls me back? What am I getting better at?
- 54. is for Enthusiasts Discovery Onboarding Habit-Building Mastery Mastery is for Enthusiasts How can I leverage the skills & knowledge that I’ve built?
- 55. Build your experience from the inside out
- 62. Core Loop = skill- building habit loop
- 64. Core Loop = your Day 21 experience
- 66. What We Offer resources workshops coaching design servicesPeter Drucker The best way to have a good idea is to have lots of ideas Lin us Pauling Scientist “The best way to have a good idea is to have lots of ideas” Linus Pauling Scientist
- 74. In case you don’t know - Slack started out as the bare-bones in- house communications tool for a distributed team building an innovative co-op multiplayer game.
- 75. When that game failed financially, Steward Butterfield - the team leader - pivoted and turned their in- house tool into a better, faster team communications product.
- 76. customer journey “Lean Startup done right - through a game design lens” Discovery Onboarding Habit-Building Mastery
- 77. tage 1: Discovery is for Visitors Social Discovery via Friends & Colleagues
- 78. Onboarding is for Newbies Learn the ropes with a friendly bot
- 79. Habit-building is for Regulars Customized group chat with emojis, bots & integrations
- 80. Launch a channel, program a bot, integrate your app Mastery is for Enthusiasts
- 81. Create an experience that gets better as your customers become more skilled Wanna build a product people come back to?
- 82. In case you don’t know - Slack started out as the bare-bones in- house communications tool for a distributed team building an innovative co-op multiplayer game. solve a real problem for a small group
- 83. Core Loop Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions
- 84. Core Loop Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Engaging Activity Internal Trigger Engaging activity satisfies an urge or need
- 85. Core Loop Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Simple Feedback System promotes learning & competence Simple Feedback
- 86. Progress, Investment & triggers pull people back Progress & Investment Engaged Trigger Check Updates urge to connect with your team Read & Respond to Updates No More Updates Need Attention Customize your channel & expressions Check Notifications Core Loop
- 87. Start with a skill- building Core Loop Wanna build long-term engagement?
- 88. Game Thinking Roadmap helps you build & tune your Core Loop FIRST
- 92. TITLE: Get passionate customers to tell you what they want SECTIONS: 1: Recap & Who I Am 2: Find your super-fans with 5 key discovery questions 4: Foreshadow Video #3 (+ CTA)
- 93. And as I’ve seen again and again - that strategy just doesn’t work
- 94. RESULTS market leader in digital happiness
- 95. Amy Jo’s MVP methodology is fantastic. The ROI you’ll see is a no brainer. Ofer Leidner President, Happify
- 98. To illustrate how this work, let me tell you a story about one of the most nerve-racking - but rewarding projects I’ve worked on. I remember the feeling - sitting around a conference table with a brilliant team of experienced mobile game creators - trying to figure out which game to build.
- 99. Our mission was to create an mobile game for fashionistas that would feature hot-off-the-runway designer clothes, and bring in a much broader female audience than any previous game they’d published.
- 100. Back at Crowdstar - the mobile games studio -- we realized that we needed to branch out beyond our usual testing audience and find some fashionista super-fans.
- 102. TITLE: Get passionate customers to tell you what they want SECTIONS: 1: Recap & Who I Am 2: Find your super-fans with 5 key discovery questions 4: Foreshadow Video #3 (+ CTA)
- 103. TITLE: Get passionate customers to tell you what they want SECTIONS: 1: Recap & Who I Am 2: Find your super-fans with 5 key discovery questions 4: Foreshadow Video #3 (+ CTA)
- 104. Fashion Browser stay up-to-date on fashion trends Co-Creator shop & dress with a buddy Armchair Stylist tell other people how to dress
- 105. Fashion Browser Existing habit “When I’m tired after a long day at work, I want to flop on the couch and get the escapist,
- 106. Co-creator Existing habit “My BFF told me to put these shoes and belt together with this outfit – I would never think of that,
- 107. Armchair Stylist Existing habit I LOVE the idea of rating my friends outfits and telling them how to dress better – I already do that in real life ☺
- 110. Discover Your Style Attend an Event Make a Collection Browse Your Stream Customer Journey
- 111. Core Loop Dress for the Event Get Social Feedback Raid your friend’s closet Browse your Style Feed Choose an Invitation
- 112. Covet Fashion Today (>3M MAUs)
- 113. Amy Jo has a refined & effective process for bringing early ideas to life. Blair Ethington VP Covet Fashion, Crowdstar
- 114. Now let’s talk about YOU
- 115. What if you could
- 116. • Accelerate your early product development? What if you could
- 117. • Accelerate your early product development? • Talk with EXACTLY the right customers early on? What if you could
- 118. • Accelerate your early product development? • Talk with EXACTLY the right customers early on? • Turn those insights into a simple yet compelling MVP*? What if you could
- 119. • Accelerate your early product development? • Talk with EXACTLY the right customers early on? • Turn those insights into a simple yet compelling MVP*? • Design your product for long-term engagement? What if you could
- 120. Adopt these 3 habits to increase your chances of success
- 121. › 1
- 123. 2
- 125. 3
- 127. Ready to super-charge your product design? getting2alpha.com/apply