The document advertises the Getting2Alpha MVP Design Club, a premium coaching program to help innovative product teams design and build minimum viable products (MVPs) faster and smarter. The program provides an accelerated learning bootcamp, private design coaching over 12 weeks, a done-with-you alpha plan template, access to a VIP community, and case studies from past participants. Testimonials from CEOs highlight how the program helped them connect with customers, create MVPs quickly, and accelerate their path to product-market fit. The goal is to use rapid customer insights and Amy Jo Kim's proven methodology to take the guesswork out of building an effective MVP.

1. Getting2Alpha
MVP Design Club
premium coaching for innovative product teams
getting2alpha.com/club

2. You’ve got a
great idea

3. How do you
know if it’s
the right one?

4. What’s the fastest.
smartest way to
bring your
compelling
idea to life?

5. Amy Jo Kim, Ph.D.
• Social Game Designer
• Entrepreneur
• Startup Coach

6. Amy Jo Kim, Ph.D.
• Social Game Designer
• Entrepreneur
• Startup Coach

7. Getting2Alpha
MVP DESIGN CLUB
bring your ideas to life
faster and smarter
with Game Thinking
premium coaching for innovative product teams

8. This invaluable program helped us connect
our ideas and prototypes to the needs of a
real audience.
Ori Ratner
CEO, smart.ly

9. Getting2Alpha
What will YOU
accomplish
in the
MVP Design Club?

10. design a simple, compelling product experience

11. collect feedback from the Right Customers

12. drive retention & engagement with Game Thinking

13. Ideas
Design &
Build
Product
Measure
Data
Learn
quickly test &
iterate your
ideas with
focused,
high-learning
experiments

14. dramatically
increase your
odds of
success

15. Amy Jo helped us create our MVP in
record time. An invaluable investment
that’s still paying off.
Ranan Lachman
CEO, Pley

16. Amy Jo has a refined and effective process
for bringing early product ideas to life.
Blair Ethington
VP Covet Fashion, Crowdstar

17. Getting2Alpha
What EXACTLY
do you get when
you join the
MVP Design Club?

18. Getting2Alpha
• Kickoff: MVP Bootcamp
• Private Design Coaching
• Done-with-you Alpha Plan
• VIP Community Access
• Bonus Case Studies
Everything You Need
to super-charge your MVP design process

19. MVP Design
Bootcamp
accelerated learning
with the G2A Toolkit

20. Customer
Insights
Funnel
inform your
product design
with actionable
insights

21. Customer
Narrative &
Core Loop
design for
retention &
engagement

22. Game
Thinking
Roadmap
streamline &
focus your
efforts

23. Getting2Alpha
Alpha Plan Template
Done-with-you
Alpha Plan
Accelerate your
MVP progress
with a strategic
Alpha Plan

24. Getting2AlphaPrivate Design Coaching
12 weeks to turbo-charge your MVP Design
Solve problems faster with
• weekly online meetings
• expert design feedback
• customized templates
• strategic Design Sprints

25. Getting2AlphaVIP Community Access
connect with experts & practitioners
Get advice &
feedback from
expert designers
& fellow Club
members

26. Live Alumni Case Studies
Alexie Harper
smart.ly
Mark Porter
Skout Deals
Tomer Ben-Kiki
Happify

27. This program gave me the skills and
confidence to build a product that
our customers love & need.
Amanda Pouchot
Co-Founder, stealth startup

28. Getting2Alpha
TO SUMMARIZE
why should YOU
apply for the
MVP Design Club?

29. Amy Jo’s MVP methodology is fantastic.
The ROI you’ll see is a no brainer.
Ofer Leidner
Co-Founder, Happify

30. use rapid
customer
insights to
build a
smarter,
faster MVP
“I had an epiphany"

31. Our tools,
training, &
expert coaching
take the guesswork
out of building
your MVP

32. our proven system &
time-saving templates
accelerate your
path to
product/market fit
I’m blown
away by the
progress we
made in a few
short weeks!

33. This program gave me a framework for
turning my startup ideas into concrete
reality. I’m now pursuing my idea full-time.
Megan Berwick
CEO, Sunreach

34. launching Jan 2016
MVP Design Club
high-impact coaching program for product teams
getting2alpha.com/club