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Key Elements of an Satisfying Core Loop 
Investment & CTA 
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
Exte...
Habit Story  
Product Narrative Core Loop 
Internal Trigger External Trigger 
Investment & 
CTA 
Engaging 
Activity 
Feed...
Core Loop Checklist 
Prioritize your Habit-Building Job Stories
When I 
trigger 
I want a 
activity + goal 
so I can 
outcome 
Habit Stories 
When I 
trigger 
I want a 
activity + goal 
...
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers
Habit Story Internal & Situational Triggers 
Internal Triggers 
Situational Triggers 
When I 
trigger 
I want a 
activity ...
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers 
Design shor...
Engaging Activity 
Internal 
Trigger 
What’s your engaging, repeatable activity?
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers 
Design shor...
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
How do you bring in feedback & progress?
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal & situational triggers 
Design shor...
Investment & CTA 
Feedback & Progress 
Engaging Activity 
Internal 
Trigger 
What drives investment? What’s the CTA (if an...
Core Loop Checklist 
Prioritize your Habit-Building Job Stories 
Identify key internal triggers 
Design short, engaging, r...
What external trigger(s) drive re-engagement? 
Investment & CTA 
Feedback & Progress 
Engaging Activity 
Internal 
Trigger...
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MVP Design Hacks Sprint 5: Template

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MVP Design Hacks Sprint 5: Template

  1. 1. Key Elements of an Satisfying Core Loop Investment & CTA Feedback & Progress Engaging Activity Internal Trigger External Trigger
  2. 2. Habit Story  Product Narrative Core Loop Internal Trigger External Trigger Investment & CTA Engaging Activity Feedback & Progress When I trigger I want a activity + goal so I can outcome
  3. 3. Core Loop Checklist Prioritize your Habit-Building Job Stories
  4. 4. When I trigger I want a activity + goal so I can outcome Habit Stories When I trigger I want a activity + goal so I can outcome
  5. 5. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers
  6. 6. Habit Story Internal & Situational Triggers Internal Triggers Situational Triggers When I trigger I want a activity + goal so I can outcome
  7. 7. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities
  8. 8. Engaging Activity Internal Trigger What’s your engaging, repeatable activity?
  9. 9. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress
  10. 10. Feedback & Progress Engaging Activity Internal Trigger How do you bring in feedback & progress?
  11. 11. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal & situational triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress Drive investment with stats, stories & customization
  12. 12. Investment & CTA Feedback & Progress Engaging Activity Internal Trigger What drives investment? What’s the CTA (if any?)
  13. 13. Core Loop Checklist Prioritize your Habit-Building Job Stories Identify key internal triggers Design short, engaging, repeatable activities Motivate skill-building with feedback & progress Drive investment with stats, stories & customization Pull people back with external triggers
  14. 14. What external trigger(s) drive re-engagement? Investment & CTA Feedback & Progress Engaging Activity Internal Trigger External Trigger
  • JIVI7

    Nov. 4, 2014
  • JashenthreeGovender

    Nov. 3, 2014
  • sbepstein

    Nov. 2, 2014

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