In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
The 3 most common mistakes smart entrepreneurs make building their MVP
1. WEBINAR
The 3 Most Common
Mistakes Smart
Entrepreneurs Make
Building their MVP
Amy Jo Kim, Ph.D.
co-founder, Shufflebrain
2. Is this you? Are you eager to:
• accelerate your early design process?
• find exactly the right early customers?
• build a compelling, stripped-down MVP?
17. Listening to the wrong feedback1
Early conversations can
be really important. We
thought we knew what
the answers would be -
and we were WRONG.
Jesse Schell
CEO, Schell Games
21. Fashion Browser
stay up-to-date on fashion trends
Co-Creator
shop & dress with a buddy
Armchair Stylist
tell other people how to dress
RESULTS
3 key
activity patterns
28. Slack came to life as
a collaboration tool
for a distributed team
building a co-op game
solve a real problem for a small group
29. Early adopters will put
up with cost and ridicule
for innovations that meet
real needs.
Erika Hall
Author, Just Enough Research
TIP: get early feedback from the right people
30. Waiting too long to prototype2
If you’ve created a game
design document longer
than five pages, you’re
already on the wrong
track.
Erin Hoffman
Lead Designer, GlassLabs
38. Your idea is worth nothing if
you can’t actually build it
and test it and take it to the
next step.
Katherine Isbister
Game Design Professor, UCSC & NYU
TIP: prototype your idea uncomfortably early
39. Building the wrong MVP3
In a loop, you’re learnng
a skill & updating your
mental model. That’s
what leads to player
delight.
Dan Cook
co-founder, Spry Fox
63. Check Updates
urge to connect
with your team
Read &
Respond to
Updates
No More
Updates Need
Attention
Customize your
channel &
expressions
Activity Chain
Feedback &
Progress
Investment Path
Internal
Trigger
Core Loop
64. Check Updates
urge to connect
with your team
Read &
Respond to
Updates
No More
Updates Need
Attention
Customize your
experience
Trigger
Activity
Engaging
activity
satisfies an
urge or need
Internal
Trigger
Core Loop
65. Feedback &
progress
promote
learning &
mastery
EscapeTime!
urge to dive into
an escapist world
Read &
Respond to
Updates
No More
Updates Need
Attention
Customize your
experience
Feedback &
Progress
Core Loop
66. EscapeTime!
urge to dive into
an escapist world
Read & Respond
to Updates
No More Updates
Need Attention
Customize your
experience
Investment Path
Investment
& triggers
pull people back
Engaged
Trigger
Check Notifications
Core Loop
67. Find the fun
in your Core
Loop FIRST
Wanna build long-term engagement?
69. PartyTime!
urge for a fun
social activity
Play a Song
Together
Get your Score,
Accolades, $$
get better, play
harder songs &
bigger venues
Core Loop
Feedback &
Progress
Investment Path
Activity
Internal
Trigger
Beat the Song
Engaged
Trigger
72. It’s okay to test things that
don’t look very good but have
the right play mechanics. If
my game’s really ugly and it’s
still fun, I’m in good shape.
Jesse Schell
CEO, Schell Games
TIP: build & iterate your Core Loop
76. Check Updates
urge to connect
with your team
Read &
Respond to
Updates
No More
Updates Need
Attention
Customize your
channel &
expressions
Activity Chain
Feedback &
Progress
Investment Path
Internal
Trigger
Create & Iterate
your Core Loop
Skill-building Core Loop
78. Amy Jo helped us create
our MVP in record time.
An invaluable investment
that’s still paying off.
Ranan Lachman
CEO, Pley
79. How can YOU benefit from Game Thinking?
Accelerate & focus your design process
+
Identify & leverage the right early customers
+
Build a stripped-down yet compelling MVP
81. Start Date: Jan 11 2016
MVP Design Club
high-impact VIP coaching for product teams
getting2alpha.com/club
30% discount for attendees who sign up by Fri 1/8/2016