How do you search for Indonesia's social media data? How do you compile them together? How do you put them all into context? A sort of behind the scene on how my team compile the white book "Social Media Landscape in Indonesia." Check the book at www.strategocorp.com/socialmedia2012

1. Curating Social Media Data
... and Compiling Them Together

2. the
Objective is..

3. To learn what others have done
outwithmommy.wordpress.com

4. Find what works and adapt them
wallpapersus.com/synchronized-swimming-3

5. .. and avoid unnecessary mistakes
theladiesfeed.wordpress.com

6. Choose what social
media topic do you want
to curate?

7. There are lots of data available
flcenterlitarts.wordpress.com

8. We have to
put them
into context
atelier010.nl

9. Choose your favorite subject

10. Brand case studies
davaidavai.com

11. Political campaigns
9beyond.wordpress.com

12. Social activism
2012socialactivism.com

13. User
behaviours

14. Or anything...

15. Where do you get the data?

16. 1st Source 2nd Source
• Social media tools • Slideshare materials
• Social media’s local • Scribd materials
representatives • Blog posts
• Interviews • News
• Surveys • Other researches

17. Capturing basic social media
demographic data

18. Facebook Indonesia Age
www.facebook.com/advertising
Demographic

19. Facebook Indonesia Mobile

20. • Top 20 countries in terms of Twitter
accounts.
• Top 20 cities by number of posted tweets.

21. www.twopchart.com

22. www.twopchart.com

23. www.linkedin.com/ads

24. www.zoomsphere.com

25. Learn more about
users’ social media data

26. Twitter API Facebook API
• Very restricted API call • No API call limit
limit • Can check for almost
• Can only check recent anything in public page
tweet search • Can only access limited
• Most tweets are public info for anything behind
• A channel to learn about user authentication login
conversation that • A channel to learn about
happens real time user relationship with
his/her friends (user have
to login and allow app
first)

27. Klout www.klout.com

28. Klout www.klout.com

29. Peer Index
www.peerindex.com

30. www.kred.com

31. www.followerwonk.com

32. www.followerwonk.com

33. www.followerwonk.com
Followerwonk.com

34. www.twitonomy.com

35. unfollower.name

36. manageflitter.com

37. www.mentionmapp.com

38. NodeXL
nodexl.codeplex.com

39. NodeXL
nodexl.codeplex.com

40. Gephy
Gephy.org

41. Don’t just take these tools
info for granted
Understand the users more by
observing their timeline.

42. Learn about conversations
in social media
keyword & #hashtag

43. hashtracking
www.hashtracking.com
COMMERCIALS

44. www.tweetreach.com
Tweetreach

45. www.tweetreach.com
Tweetreach

46. www.tweetarchivist.com

47. www.microsoft.com/en-
us/download/details.aspx?id=26213

48. www.topsy.com

49. www.topsy.com

50. pro.topsy.com
COMMERCIALS

51. www.brand24.co.id
COMMERCIALS

52. web.stagram.com
Web.stagram.com

53. Nitrogr.am
COMMERCIALS www.nitrogr.am

54. Learn from different sides
of story

55. The Doers The Receivers
Interviews Surveys

56. Interviews
Look for respondents who are qualified to
give insights about the topic
www.fanpop.com/fans/robyncampbell13

57. Interviews
Ask on whys and hows!
wallpapers-pro.com/vampire-vs-human-2560-%C3%97-1600

58. Interviews
Look for something behind the screen
exploreuk.uky.edu/catalog/xt75736m0s6q_288_14

59. Surveys
Find random respondents that are within
survey’s range of target
www.iammermaid.com

60. Basic statistic research
Surveys
www.surveysystem.com/sscalc.htm
www.insidevancouver.ca/2012/09/12/new-vancouver-attraction-lets-you-go-zombie-hunting

61. Surveys
Use online survey tools such as
surveymonkey.com

62. Summary

63. Real
Observation
nitinjain.blogspot.com

64. Keep tracks on accounts’ activity
www.alegriph

65. www.glogster.com

66. Woven them into a tale in context
commons.wikimedia.org

67. And keep on
observing...
en.wikipedia.org/wiki/Battle_of_Britain

68. THE WHITE
BOOK
• Get to know more on
Indonesia’s users in many
social media channels.
• Recapping most commercial
campaign study cases in
Indonesia 2012.
• Music, cinema, and social
causes in Indonesia’s social
mediasphere.
• Concerns on the openness of
social media in Indonesia.
www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape

69. PITRA SATVIKA
– media-ide.com
– beritagar.com/s/mediaide
– twitter.com/pitra
– facebook.com/pitra
– bit.ly/pitra
STRATEGO
– strategocorp.com
– strategocorp.tumblr.com
– strategoplay.tumblr.com
– youtube.com/strategioptima
– slideshare.net/socialmedialandscape