This document provides an overview of an idea management system (IMS) framework for collecting, assessing, and implementing ideas from employees, customers, and suppliers. The IMS defines a process for filtering ideas through stage-gate assessments to identify the most valuable ideas and develop them into new products, services, or operations. Implementing an IMS provides benefits like improved innovation, market agility, growth, and competitive differentiation by managing the "idea pipeline" as a commercial asset. Critical success factors include having executive support, incentive structures, idea champions, and integrating the IMS process with organizational culture and objectives.

1. Idea Management & Systems A framework for investing in the best ideas and turning them into commercial reality Anand Subramaniam

2. 2 “Creativity comes from a conflict of ideas.” - Donatella Versace

3. Innovation – Organisation's Dilemma At any one time, how many ideas do we have in our innovation pipeline? Do we have a way to generate and track new ideas and how often do we do this? How do we define innovation? How do we reward innovation? What is our innovation process & how effective is it? How do we reinforce / motivate innovation? What / How… When do we innovate best? Why? What new products, processes, or services should we explore? How do we measure it? What sources do we use for new ideas? Internal only? Customers? Vendors? How well do we manage the ideas we generate? Why? How might we become more innovative? 3

4. Idea Management Provides a framework for measuring the commercial ROI on innovation ideas Collects ideas from employees , customers, suppliers Defines a process for assessing and filtering ideas Idea Management Provides a framework for investing in the best ideas and a programme of projects for turning them into commercial reality 4

5. Idea Management System Process to capture, process and assess ideas Provides a framework to identify, invest in and measure the return on the most valuable ideas Manage ‘Idea Pipeline’ as a commercial asset IMS Provides a means to manage innovation systematically 5

6. Managing Idea Pipeline Define organisational objectives Review current IT systems and capabilities Identify and assess vendor solutions Perform cost-benefit assessment Implement preferred solution as a project – defined goals, KPIs, change management

7. IMS - Components 7 Front End Idea Capture Front-End processes and tools to harness / collect ideas – the ‘suggestion box’ Back End Process Back-End processes to filter an idea (stage gate assessment) and act on the ideas received Develop a programme to implement new products, services and operations Architecture Architecture with regard to central administration (Idea Council) to assess employee ideas (scoring, collaboration, idea champions) Support IT Systems Using IT as an enabler for the IMS

8. IMS - Benefits Useful for new products, services and business models High quality and efficient operations Improve market positioning and agility IMS - Benefits Differentiate from competition Achieve growth and increase revenue 8

9. Idea Management - Roadmap Idea Capital Team Go-To-Market Business Model Revenue Model / Cost Structure Test for Reality

10. IMS Critical Success Factors (CSF) Highly focused scope vs. solicitation of 'any and all' ideas Idea Campaigns vs. Innovation Culture Executive support and participation Aligned with organisational strategic objectives Incentive structures - reward participation, / value of ideas IMS - CSF Idea Champions Well defined innovation process along with metrics Integrated process & a culture that supports sharing, sensible 'risk taking', new ideas, and participation IMS Policies 10

11. 11 “Globalisation has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas.” - Jack Welch

12. 12 Good Luck http://www.linkedin.com/in/anandsubramaniam