The path to innovation in banking through crowdsourcing: analysis and models, case studies.

1. BANKING INNOVATION
Crowdsourcing

2. CONTENTS
Analysis and models - Crowdsourcing and innovation
p. 03
Case studies - Examples of initiatives
p. 06
Final remarks - The path to innovation
p. 16

3. ANALYSIS AND MODELS
Crowdsourcing and innovation

4. 4
Analysis and models
Crowdsourcing and innovation
Crowdsourcing
Distributed model for finding and solving
problems and for production
Examples of initiatives
WIKI
MORE
OPEN
ENGAGEMENT
for social
causes
CONTEST
SOCIAL
FORECASTING
online
MICRO
VOLUNTEERING
OPEN
INNOVATION
MORE
STRUCTURED

5. 5
Analysis and models
Crowdsourcing and innovation
Crowd capability
Crowd
capability
COMPANY
AREA
DISPERSED
KNOWLEDGE
+
CONTENT
+
DIFFUSED
KNOWLEDGE
PROCESS
The result is unique for each company

6. 6
Analysis and models
Crowdsourcing and innovation
Area
me
B
g
a
Ho
Bank
ni
ca
t
ion
he
nc
Bra
MARKETING
Perso
na
lB
s
er
PROCESS
an
g
kin
nk
PRODUCT
Paymen
t ga
te w
ay
s
Cro
wd
fu
nd
in
s
Internal
u
mm
co
P2P Lending

7. 7
Analysis and models
Crowdsourcing and innovation
Area
3
possible partners
CLIENTS
EMPLOYEES
BUSINESS
PARTNERS

8. 8
Analysis and models
Crowdsourcing and innovation
Area
WIKI
ENGAGEMENT
for social
causes
CONTEST
Internal
knowledge
Charity
Marketing
Organization
HR
SOCIAL
FORECASTING
online
MICRO
VOLUNTEERING
OPEN
INNOVATION
Charity
R&D
HR
Marketing
HR
Internal
knowledge
Organization

9. 9
Analysis and models
Crowdsourcing and innovation
Process
Employees
Internal
ideas
Innovative
Outcome
External
ideas
Idea
Scouts
Idea
Connector
Innovative
Outcome

10. 10
Analysis and models
Crowdsourcing and innovation
Content
SCOUTING
INNOVATION
DEVELOPING
INNOVATION
SHARING
INNOVATION
Internal or external
idea scouting
The idea meets
the corporate capabilities
Improve the brand perception
and connect with the influencers

11. 11
Analysis and models
Crowdsourcing and innovation
Content
PROBLEM
SOURCING
2
f
diferent p
er
s
pe
ctiv
es
Searching
the questions
to ask
PROBLEM
SOLVING
Searching
the answers

12. 12
Analysis and models
Crowdsourcing and innovation
Criticalities
COMPOSITION
OF THE CROWD
GOVERNANCE
COMPETENCES
OF THE CROWD
Is it representative
of the real target
The form shapes
the content
How they
can help

13. CASE STUDIES
Examples of initiatives

14. 14
Examples of initiatives
Case studies
Barclays - Your bank
CLIENTS
COLLECTION AND VOTE OF IDEAS ON 3 TOPICS
1
2
3
Products
Everyday banking experience
Role of the bank in the community
www.yourbank.barclays.co.uk
Distinctive elements
• Employee engagement
• Three topics to cover a wide area
• Promotional backing (web/TV/press) with a clear Call-ToAction
SCOUT
DEVELOP
SHARE

15. 15
Examples of initiatives
Case studies
Erste Bank - Sparkasse lab
CLIENTS
COLLECTION AND VOTE OF IDEAS ON 3 TOPICS
1
2
3
Mobile banking
Cashless society
Improving sparkasse lab
s-lab.sparkasse.at
Distinctive elements
• Separation between topics proposed by the bank and
•
•
topics proposed by the users
Gamification: points, badges, awards, user profiles
Intense promotion on Facebook and Youtube
SCOUT
DEVELOP
SHARE

16. 16
Case studies
Examples of initiatives
First Direct - Firstdirectlab
CLIENTS
Users can
exchange their
point of view
about topics and contents
proposed by the bank
(e.g.: Product Design,
Concept)
www.lab.fisrtdirect.com
Distinctive elements
• Co-creation
• Possibility to pre-test services during their development
SCOUT
DEVELOP
SHARE

17. 17
Case studies
Examples of initiatives
Avanza Bank - Labs
GOAL:
CLIENTS
listen to the customers to improve
products and services
labs.avanzabank.se
SCOUT
DEVELOP
SHARE

18. 18
Case studies
Examples of initiatives
RBS - Ideas bank
CLIENTI
COLLECTION AND VOTE OF IDEAS
Initiative aimed at
engaging the clients
after a troublesome
period with the internet
banking system
www.rbs.co.uk/global/customer-charter/g1/ideas-bank.ashx
SCOUT
DEVELOP
SHARE

19. 19
Case studies
Examples of initiatives
Webank - Wepad project
CLIENTS
GOAL: developing a mobile app through the collaboaration
of six experts with the community
www.wepadproject.it
Distinctive elements
• Minimum duration (6 weeks)
• Meetings of the experts streamed online
• The most active user was awarded an iPad
SCOUT
DEVELOP
SHARE

20. 20 Case studies
Examples of initiatives
Capital One - Developer center
BUSINESS
PARTNERS
They realised and shared some APIs to allow a community
of developers to create new services
developer.capitalonelabs.com
Distinctive elements
• They want to create an ecosystem to enable third parties
•
to release apps and services
Also Credit Agricole, Axa Banque, ING and American
Express released some APIs and SDKs
SCOUT
DEVELOP
SHARE

21. 21
Case studies
Examples of initiatives
Accenture - Fintech Innovation Lab
BUSINESS
PARTNERS
An incubation program whose goal is to let the banking and finance leading
companies meet the most innovative
technology entrepreneurs
12
WEEKS
One-to-one meeting
Focus group
Strategy dev
Workshop
Networking & PR
Workspace
www.fintechinnovationlablondon.co.uk
Distinctive elements
• Cooperative competition
• Focused geographical area
• Useful for banks to be captive on cutting edge
technologies
SCOUT
DEVELOP
SHARE

22. 22 Case studies
Examples of initiatives
Rabobank - Gamification challenge
BUSINESS
PARTNERS
The goal is to apply gamification to
the traditional banking applications in order to produce new concepts
70
university
STUDENTS
THE BEST CONCEPTS
ARE PRESENTED
at the User Experience Center
of Rabobank
Distinctive elements
• Engagement of students to scout new talents
• The target is aligned with the goal of the challenge
SCOUT
DEVELOP
SHARE

23. 23 Case studies
Examples of initiatives
Banco Sabadel
EMPLOYEES
COLLECTION AND SCOUTING OF EMPLOYEES’ IDEAS
INTRANET
NEWSLETTER
NO MORE ONLINE
TO SHARE
THE BEST IDEAS
and those that will
be developed
The bank divided the ideas
into 5 levels
and 17 categories
according to their importance
for the bank
SCOUT
DEVELOP
SHARE

24. 24 Case studies
Examples of initiatives
IBM - Internal crowdfunding
Internal crowdfunding platform for projects proposed
and financed by the employees through virtual credits.
EMPLOYEES
10 projects
FINANCED
IMPLEMENTATION
100%
DISTRIBUTED AMONG
5.500 EMPLOYEES
GOAL: 10.000$ - 50.000$
The first experiment
involved
500 employees
(100$ each)
SCOUT
DEVELOP
SHARE

25. 25 Case studies
Examples of initiatives
Deutsche Telekom
EMPLOYEES
GOAL: leveraging the knowledge of the employees about customer needs, competitors
and market trends into useful data for managerial decision making.
SOCIAL
FORECASTING
CROWDSOURCING
INCENTIVES
Greater engagement for everyone and
awards to the top contributors
Platform where the top management
asks questions to the employees
about the business
SCOUT
DEVELOP
SHARE

26. 26 Case studies
Examples of initiatives
More examples of social forecasting
ASSESSMENT
OF NEW INNOVATIVE
IDEAS
SALES FORECASTING
FOR
SINGLE PRODUCTS
MARKET TRENDS
AND DEMAND
FORECASTING
More accurate
forecasting (22% better
than traditional
method)
Gives quick warnings in a
highly volatile market
SALES FORECASTING
OF NEW OR EXISTING
PRODUCTS

27. 27 Case studies
Examples of initiatives
eToro - Hackathon
EMPLOYEES
48H NO STOP to develop new ideas and share knowledge
within the company
PRETOTYPING (lean startup model)
Distinctive elements
• High focus of a large group of people in a short period of
•
•
•
time
Many easy-to-do ideas emerged
Clients were engaged through videos and blog posts during
the Hackathon
Occasion for training (P2P knowledge among employees)
SCOUT
DEVELOP
SHARE

28. 28 Case studies
Examples of initiatives
Linkedin - Hackday Linkedinlabs
BUSINESS
PARTNERS
Public hackday
24H NON STOP hacking open to developers
food, drink
& yoga
industry leaders
and investors
awards
hackday.linkedin.com
One friday each month the employees are free to work on what they want and
share their work on an internal platform
EMPLOYEES
www.linkedinlabs.com
The projects are presented to the community during an event and are
evaluated by the top management
Examples of projects: Inmaps, Year in review, Mocha

29. 29 Case studies
Examples of initiatives
Linkedin - [IN] cubator
Possibility given to employees to WORK
FULL TIME ON
THEIR IDEA for 1 - 3 months
Types of projects
• New products
• New revenue streams
• Internal tools
• Technology improvements
• HR processes
• Training programs
• Philanthropy
The best projects are selected during
the internal events
EMPLOYEES

30. FINAL REMARKS
The path to innovation

31. 31
Final remarks
Path to innovation
The path to innovation
1
Define the innovation area
2
Create and share a strategic
3
Top management on board
4
Stimulate a wide mix of different points
5
Attract and provide intentives to the innovation partners
6
Metrics
narrative for the organisation
of view
CREATE A SPACE TO
INNOVATE

32. For more information
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