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Unconventional Sales Andrea Howe - November 2013
1.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Unconventional Sales: 4 Ways to Stand Out in a Crowd Andrea P. Howe
2.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Unconventional Sales: 4 Ways to Stand Out in a Crowd Andrea P. Howe Hello! If you could be on vacation right now anywhere in the world, where would you be? Enter your reply in the text chat box now.
3.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green That‟s not me, that‟s Robert Scoble Photo courtesy of Thomas Hawk
4.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Scoble and Santa both knew how to stand out in a crowd
5.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green How willing are you to refer your clients to your competitors? A. Very willing B. Somewhat willing, if I‟m honest C. Not particularly willing, if I‟m really honest D. I don‟t have any competitors
6.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green We‟ve all got hurdles to overcome • Our own emotions • Conventional wisdom • A focus on delivery • Widely-held stereotypes
7.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green The definition of “sell” isn‟t pretty Source: http://www.merriam-webster.com/dictionary/sell
8.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green There‟s good news in all of this • <Superman in front of garage door or girl with dumbells: This backdrop gives us an opportunity to differentiate> The good news: All this makes for a great backdrop
9.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Today we‟ll answer this question: How can you stand out in the crowd?
10.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Let‟s make it real Bring to mind a current client opportunity or challenge.
11.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green By the way, here‟s what‟s in your goodie bag www.thegetrealproject.com/raintoday • Chapter 1 • All worksheets • “How to Build Trust … Fast!” eBook • And more
12.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green And there‟s a little something extra for 3 random winners The Trust Quotient Assessment (expanded)
13.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Part I: A universal tool for sales success
14.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Who‟s your trusted advisor? Close your eyes and bring to mind your own trusted advisor—someone you can talk to about a wide range of issues, professional as well as personal, sensitive and not. Then type into the text chat box the first words that come to mind to describe this person.
15.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green When it comes to building trust … … it helps to have a formula in your back pocket
16.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green
17.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Self-orientation is about focus T trustworthiness S self-orientation S T = Source: The Trusted Advisor by Maister, Green, and Galford, The Free Press, 2000
18.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green 1. Get off your “S” Slow down; avoid “premature solutions” Stay open; let them steer the conversation Manage your “stuff” Make referrals when that‟s what‟s in their best interest
19.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Intimacy relates to safety T trustworthiness I intimacy S self-orientation + I S T = Source: The Trusted Advisor by Maister, Green, and Galford, The Free Press, 2000
20.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green 2. Go soft Listen deeply Share something personal Ask questions others would be afraid to Tell your client something you really appreciate about him
21.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Credibility has to do with words T trustworthiness C credibility I intimacy S self-orientation C + + I S T = Source: The Trusted Advisor by Maister, Green, and Galford, The Free Press, 2000
22.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green 3. Tell the truth • Say “I don‟t know” when you don‟t • Admit it if you screwed something up • Above all else, be genuine
23.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Reliability is based on actions T trustworthiness C credibility R reliability I intimacy S self-orientation C + R + I S T = Source: The Trusted Advisor by Maister, Green, and Galford, The Free Press, 2000
24.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green 4. Mind the little things Make lots of small promises Communicate early and often Adapt to their norms
25.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Now we‟ve identified 4 ways to stand out in a crowd T trustworthiness C credibility R reliability I intimacy S self-orientation C + R + I S T = 1. “Get off your „S‟” 2. Go soft 3. Tell the truth 4. Mind the little things
26.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Where do you see an immediate action to take? A. Get off your “S” B. Go soft C. Tell the truth D. Mind the little things E. All of the above
27.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green • Kid at chalkboard: The most important factor of selling Part II: The most important factor of selling
28.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Olympic athletes know the value of mental prep “Although mentally strong athletes do not always win medals due to a variety of conditions, athletes with a weak „mental game‟ virtually never win at the biggest competitions.” From the U.S. Olympic Committee‟s Top Ten Guiding Principles for Mental Training, as reported in Foundations of Sport and Exercise Psychology With Web Study Guide-5th Edition by Robert Weinberg and Daniel Gould
29.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green The single most important factor of selling is …
30.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green And more specifically … … your mindset about: o Selling o Your value o Trust-building
31.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Trust-based selling is about helping … “The objective of trust- based selling is to help the buyer do the right thing—for the buyer. Period.” … and helping isn‟t smarmy.
32.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Your value goes far beyond your expertise Information- giver Problem- solver Idea- generator Safe haven for tough issues
33.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Trust is paradoxical • The thing we are most afraid to say … • The key to being influential … • The best way to close more deals …
34.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green In which area is your greatest opportunity to shift your mindset? A. How you think about selling B. How you think about your value C. How you think about trust-building D. Other
35.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green Your turn Insights? Points of view? Questions?
36.
© 2013 Andrea
P. Howe. All rights reserved. Portions of this material were developed in partnership with Charles H. Green @AndreaPHowe @ProjectGetReal 1-202-906-0485 andrea@thegetrealproject.com www.thegetrealproject.com/raintoday
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