SlideShare une entreprise Scribd logo
1  sur  42
CN5111 – Week 1: Lecture
Dr. Andres Baravalle
Timetable clash warning! (resit
students only)
• CN5111 clashes with CN6111
Enterprise Architecture
• If you are a Computing for Business
student please replace CN5111 with
CN5108 System Administration (lecture
starting at 11:00)
• If you are studying on a different
programme, please seek advise from your
programme leader.
3
Lecture content
• Module introduction (team, aims, learning
outcomes and structure)
• Module logistics
• Introduction to Usability Engineering
• Teaching schedule
• Measuring the user experience
Module introduction
Module team
• Andres Baravalle
5
Module aims
• To provide students with the knowledge
and understanding of the basic concepts
and principles of human factors in the
design of computer interfaces
6
Learning outcomes
• Knowledge
– Identify current research and practices in the development of
usable and accessible software systems
• Thinking skills
– Effectively evaluate the usability of software systems and make
appropriate design decisions
• Subject-based practical skills
– Embed usability in the software design process
• Skills for life and work (general skills)
– Read texts critically and be able to paraphrase, reference and
quote correctly
– Support own analysis with relevant theory
7
Module handbook
• Your handbook includes information on:
– Module organisation
– Learning support
– Reading and resource list
– Teaching schedule
– Assessment
• Please familiarise yourself with the
handbook!
8
Module logistics
Module organisation
• 2 hour lecture
• 2 hours practical/workshop
– Under normal circumstances, there will be no
breaks in the practical
10
Practical groups
• There is only one practical running
CN5111is a green module
• You will not receive a printed copy of your
handbook
• You will not receive printed notes/slides
• You will not have to hand in any printed work
and you will have a on-line submission
– Submission at the helpdesk will NOT be available
– You will receive on-line feedback for you assessment
(and will have the opportunity to receive personal
feedback)
Readings and resources for the
module
• The core text book for this module is
– Albert, W. and Tullis, T. (2013) Measuring The
User Experience: Collecting, Analyzing, And
Presenting UX metrics. 2 Edn. Morgan
Kaufmann.
• A list of recommended readings is
included in the Module specifications at
the end of your Module Handbook
Research based
• This module draws both on recent
research and on material developed for
the module itself
• Make sure that you read both the book
and the slides – and that you use them to
study
– The core text book, the teaching material and
the assignment are updated frequently
Research based (2)
Smith-Atakan, S. (2006) Human
Computer Interaction. 1st edn.
Sharp, H., Rogers, Y. and
Preece, Y. (2011) Interaction
design: beyond human-computer
interaction. 3rd edn.
Moodle
• Slides, teaching material, module
handbook are ALL on Moodle
• The teaching material on Moodle might be
updated during the semester
– Keep an eye for updated documentation
• The assignment will be released in week 2
16
Introduction to Usability
Engineering
Usability in context
• Usability is a wide research field that
involves researchers from different
disciplines such as:
– Communication Science, Psychology and
Sociology
– Computer Science and Engineering
– Human Computer Interaction and
Ergonomics.
18
Usability definitions: IEEE 90
• "The ease with which an user can learn to
operate, prepare inputs for, and
interpret outputs of a system or
component." (IEEE 90).
19
Usability definitions: ISO 9241
• "The extent to which a product can be
used by specified users to achieve
specified goals with effectiveness,
efficiency and satisfaction in a specified
context of use." (ISO 9241).
20
Usability definitions: ISO 13407
• "The usability of an interface is a measure
of the effectiveness, efficiency and
satisfaction with which specified users
can achieve specified goals in a
particular environment with that
interface." (ISO 13407).
21
Usability definitions: summary
• The first definition stresses the "easy of use" of a system
and the actions that should be easily performed
(operating with a system, preparing input, interpreting
output).
• The second definition states that usability is not a
generic concept, but that it is specific to individual users
and contexts. It also clarifies that the goals for which a
product is used have to be achieved with effectiveness,
efficiency and satisfaction.
• The third definition is very similar to the second, but
stresses that usability is a measure of a condition, not a
static property of an artefact.
22
Usability definitions: summary
(2)
• The next slides focus on defining with
more accuracy the core terms used in the
usability definition(s):
– Interface
– Effectiveness
– Efficiency
– Satisfaction
Interface
• A interface is the means by which
interaction is achieved
– E.g. The keyboard is one of the possible
interfaces for a PC
24
Effectiveness
• Effectiveness: each user has a particular
goal to achieve when using an interface.
• Effectiveness measures if the expected
goals have been achieved and measures
the accuracy and completeness of the
specified goals.
25
Efficiency
• Efficiency: measures the effort necessary
to achieve the user’s goal and if it is
proportionate to the expected result.
26
Satisfaction
• Satisfaction: measures the pleasantness
of using a particular interface and if the
interface is suitable or not for the desired
goal.
27
Usability roots
• While it can be difficult to find the "first" usability study
we can find interests in usability that can be dated at
least to classic authors.
• Greek and Roman authors were already aware of the
problems related to Ergonomics, but we cannot find a
systematic exposition of the issues.
• The environment and its relation to worker health were
recognized as early as the fourth century BC when
Hippocrates noticed lead toxicity in the mining industry
28
Usability Roots: Bernardo
Ramazzini
• “The maladies that affect the clerks arise
from three causes: first, constant sitting;
secondly, incessant movement of the hand
and always in the same direction; and
thirdly, the strain on the mind.”
29
Usability Engineering
• Usability Engineering is the discipline that
focuses on implementing and assessing
the usability of an interface.
30
Teaching schedule
• See the handbook on Moodle
Measuring the user experience
• The next slides are based on the content
of your core text book
• Check your reading plan in the teaching
schedule!
This is a practical module!
• This modules aims to be a practical, how-
to guide about measuring the user
experience
What are user experience (UX)
metrics?
• A metric is a "system or standard of
measurement" (Oxford dictionary)
• We can say that something is longer,
taller, or faster because we are able to
measure or quantify some attribute of it,
such as distance, height, or speed.
– The process requires agreement on how to
measure these things, as well as a consistent
and reliable way of doing it
UX metrics
• UX metrics are based on a reliable system
of measurement
• Must be observable
• Require an aspect of the user experience
that is quantifiable
– It's normally related to the effectiveness,
efficiency or satisfaction of a user interacting
with an interface
UX metrics examples
• Quantitative:
– Time
– Key presses
– Number of errors
• Qualitative
– User satisfaction
– User enjoyment
• None measures usability directly!
36
Why UX metrics?
• Without the insight provided by metrics,
important business decisions may be
made based on incorrect assumptions,
“gut feelings” or hunches
– It’s fairly easy to spot some of the more
obvious usability issues, but it’s much harder
to estimate the size or magnitude of the
issues
Why UX metrics? (2)
• User experience metrics show:
– Whether you’re actually improving the user
experience from one version of a product to
the next
– How you compare to your competitors
Why UX metrics? (3)
• User experience metrics can help reveal
patterns that are difficult to see.
– For example, sometimes it’s difficult to see
small inefficiencies, such as the need to re-
enter user data
– Many small inefficiencies can eventually build
up to impact the user experience
More on metrics
• Metrics can be collected easily as part of a
normal iterative usability evaluation
• Reliable metrics can be collected as part
of normal testing
• UX metrics are useful for large and small
projects alike
• Well designed experiments can avoid
common noise effects (E.g. user went for
a cup of tea during the experiment)
More on metrics (2)
• Having data takes a lot of the guesswork
or gut feelings out of usability decisions
• Metrics are important for new and
established products alike
• There are metrics for most aspects you
think are crucial for your product –
including emotional response!
More on metrics (3)
• Metrics provide credibility to the team, the
product, and the design process
• Smaller sample sizes of 8 or 10
participants can still be meaningful

Contenu connexe

Tendances

Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?Domain7
 
Why UX #FAILS (with notes)
Why UX #FAILS (with notes)Why UX #FAILS (with notes)
Why UX #FAILS (with notes)Chris Feix
 
UX Design for Mobile Apps
UX Design for Mobile AppsUX Design for Mobile Apps
UX Design for Mobile AppsKamil Zieba
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
 
Usability engineering Usability testing
Usability engineering Usability testingUsability engineering Usability testing
Usability engineering Usability testingREHMAT ULLAH
 
User Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To CompaniesUser Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To CompaniesSpectorsoft
 
User interface design
User interface designUser interface design
User interface designAjmal Ak
 
UI UX introduction
UI UX introductionUI UX introduction
UI UX introductionIsmail Norri
 
UX in a Nutshell
UX in a NutshellUX in a Nutshell
UX in a NutshellYing Jiang
 
UX Lesson 1: User Centered Design
UX Lesson 1: User Centered DesignUX Lesson 1: User Centered Design
UX Lesson 1: User Centered DesignJoan Lumanauw
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategyGetAProgrammer
 
Mobile Development Overview
Mobile Development OverviewMobile Development Overview
Mobile Development OverviewShawn Grimes
 
Ui ux designing principles
Ui ux designing principlesUi ux designing principles
Ui ux designing principlesDzung Nguyen
 

Tendances (20)

Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?Usability vs. User Experience: What's the difference?
Usability vs. User Experience: What's the difference?
 
Why UX #FAILS (with notes)
Why UX #FAILS (with notes)Why UX #FAILS (with notes)
Why UX #FAILS (with notes)
 
UX Design for Mobile Apps
UX Design for Mobile AppsUX Design for Mobile Apps
UX Design for Mobile Apps
 
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideIntroduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools inside
 
Usability engineering Usability testing
Usability engineering Usability testingUsability engineering Usability testing
Usability engineering Usability testing
 
User Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To CompaniesUser Behavior Analytics And The Benefits To Companies
User Behavior Analytics And The Benefits To Companies
 
Heuristic evaluation
Heuristic evaluationHeuristic evaluation
Heuristic evaluation
 
Social media metrics and measurement
Social media metrics and measurementSocial media metrics and measurement
Social media metrics and measurement
 
User interface design
User interface designUser interface design
User interface design
 
UI UX introduction
UI UX introductionUI UX introduction
UI UX introduction
 
UX in a Nutshell
UX in a NutshellUX in a Nutshell
UX in a Nutshell
 
UX Lesson 1: User Centered Design
UX Lesson 1: User Centered DesignUX Lesson 1: User Centered Design
UX Lesson 1: User Centered Design
 
UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!UX Design + UI Design: Injecting a brand persona!
UX Design + UI Design: Injecting a brand persona!
 
Good UX Bad UX
Good UX Bad UXGood UX Bad UX
Good UX Bad UX
 
User Centered Design 101
User Centered Design 101User Centered Design 101
User Centered Design 101
 
Mobile app promotion strategy
Mobile app promotion strategyMobile app promotion strategy
Mobile app promotion strategy
 
Mobile Development Overview
Mobile Development OverviewMobile Development Overview
Mobile Development Overview
 
Twitter marketing basics ppt
Twitter marketing basics pptTwitter marketing basics ppt
Twitter marketing basics ppt
 
UI UX in depth
UI UX in depthUI UX in depth
UI UX in depth
 
Ui ux designing principles
Ui ux designing principlesUi ux designing principles
Ui ux designing principles
 

En vedette

Social, professional, ethical and legal issues
Social, professional, ethical and legal issuesSocial, professional, ethical and legal issues
Social, professional, ethical and legal issuesAndres Baravalle
 
Accessibility introduction
Accessibility introductionAccessibility introduction
Accessibility introductionAndres Baravalle
 
Background on Usability Engineering
Background on Usability EngineeringBackground on Usability Engineering
Background on Usability EngineeringAndres Baravalle
 
Usability evaluations (part 2)
Usability evaluations (part 2) Usability evaluations (part 2)
Usability evaluations (part 2) Andres Baravalle
 
Usability evaluations (part 3)
Usability evaluations (part 3) Usability evaluations (part 3)
Usability evaluations (part 3) Andres Baravalle
 
Accessibility: introduction
Accessibility: introduction  Accessibility: introduction
Accessibility: introduction Andres Baravalle
 
Usability evaluation methods (part 2) and performance metrics
Usability evaluation methods (part 2) and performance metricsUsability evaluation methods (part 2) and performance metrics
Usability evaluation methods (part 2) and performance metricsAndres Baravalle
 
SPEL (Social, professional, ethical and legal) issues in Usability
SPEL (Social, professional, ethical and legal) issues in UsabilitySPEL (Social, professional, ethical and legal) issues in Usability
SPEL (Social, professional, ethical and legal) issues in UsabilityAndres Baravalle
 
Design rules and usability requirements
Design rules and usability requirementsDesign rules and usability requirements
Design rules and usability requirementsAndres Baravalle
 
Planning and usability evaluation methods
Planning and usability evaluation methodsPlanning and usability evaluation methods
Planning and usability evaluation methodsAndres Baravalle
 
GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...
GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...
GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...Devid Dekegel
 
Dark web markets: from the silk road to alphabay, trends and developments
Dark web markets: from the silk road to alphabay, trends and developmentsDark web markets: from the silk road to alphabay, trends and developments
Dark web markets: from the silk road to alphabay, trends and developmentsAndres Baravalle
 
Metrics Driven UX: A Balanced Approach
Metrics Driven UX: A Balanced ApproachMetrics Driven UX: A Balanced Approach
Metrics Driven UX: A Balanced ApproachBalanced Team
 

En vedette (20)

Designing and prototyping
Designing and prototypingDesigning and prototyping
Designing and prototyping
 
Social, professional, ethical and legal issues
Social, professional, ethical and legal issuesSocial, professional, ethical and legal issues
Social, professional, ethical and legal issues
 
Introduction to jQuery
Introduction to jQueryIntroduction to jQuery
Introduction to jQuery
 
Accessibility introduction
Accessibility introductionAccessibility introduction
Accessibility introduction
 
Other metrics
Other metricsOther metrics
Other metrics
 
Background on Usability Engineering
Background on Usability EngineeringBackground on Usability Engineering
Background on Usability Engineering
 
Usability evaluations (part 2)
Usability evaluations (part 2) Usability evaluations (part 2)
Usability evaluations (part 2)
 
Interfaces
InterfacesInterfaces
Interfaces
 
Usability evaluations (part 3)
Usability evaluations (part 3) Usability evaluations (part 3)
Usability evaluations (part 3)
 
Accessibility: introduction
Accessibility: introduction  Accessibility: introduction
Accessibility: introduction
 
Usability evaluation methods (part 2) and performance metrics
Usability evaluation methods (part 2) and performance metricsUsability evaluation methods (part 2) and performance metrics
Usability evaluation methods (part 2) and performance metrics
 
SPEL (Social, professional, ethical and legal) issues in Usability
SPEL (Social, professional, ethical and legal) issues in UsabilitySPEL (Social, professional, ethical and legal) issues in Usability
SPEL (Social, professional, ethical and legal) issues in Usability
 
Design rules and usability requirements
Design rules and usability requirementsDesign rules and usability requirements
Design rules and usability requirements
 
Planning and usability evaluation methods
Planning and usability evaluation methodsPlanning and usability evaluation methods
Planning and usability evaluation methods
 
Don't make me think
Don't make me thinkDon't make me think
Don't make me think
 
GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...
GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...
GAUCbe 2015 - Dashboard Building - Involving clients to find the right metric...
 
UX metrics - Elisava
UX metrics  - ElisavaUX metrics  - Elisava
UX metrics - Elisava
 
Dark web markets: from the silk road to alphabay, trends and developments
Dark web markets: from the silk road to alphabay, trends and developmentsDark web markets: from the silk road to alphabay, trends and developments
Dark web markets: from the silk road to alphabay, trends and developments
 
Layout rules
Layout rulesLayout rules
Layout rules
 
Metrics Driven UX: A Balanced Approach
Metrics Driven UX: A Balanced ApproachMetrics Driven UX: A Balanced Approach
Metrics Driven UX: A Balanced Approach
 

Similaire à Measuring the user experience

Usability: introduction (Week 1)
Usability: introduction (Week 1)Usability: introduction (Week 1)
Usability: introduction (Week 1)Andres Baravalle
 
Dey alexander usability_training_notes_01
Dey alexander usability_training_notes_01Dey alexander usability_training_notes_01
Dey alexander usability_training_notes_01danamato
 
Unit 3_Evaluation Technique.pptx
Unit 3_Evaluation Technique.pptxUnit 3_Evaluation Technique.pptx
Unit 3_Evaluation Technique.pptxssuser50f868
 
UI Design - Lessons Learned, Principles, and Best Practices
UI Design - Lessons Learned, Principles, and Best PracticesUI Design - Lessons Learned, Principles, and Best Practices
UI Design - Lessons Learned, Principles, and Best PracticesSamuel Chow
 
Evaluation of Interactive Systems Design or Prototype or Product
Evaluation of Interactive Systems Design or Prototype or ProductEvaluation of Interactive Systems Design or Prototype or Product
Evaluation of Interactive Systems Design or Prototype or ProductKhalid Md Saifuddin
 
evaluation technique uni 2
evaluation technique uni 2evaluation technique uni 2
evaluation technique uni 2vrgokila
 
2012 in tech-usability_of_interfaces (1)
2012 in tech-usability_of_interfaces (1)2012 in tech-usability_of_interfaces (1)
2012 in tech-usability_of_interfaces (1)Mahesh Kate
 
User Interface Design: Definitions, Processes and Principles
User Interface Design: Definitions, Processes and PrinciplesUser Interface Design: Definitions, Processes and Principles
User Interface Design: Definitions, Processes and PrinciplesMoodLabs
 
User centered Design
User centered DesignUser centered Design
User centered DesignSaqib Shehzad
 
hci in software development process
hci in software development processhci in software development process
hci in software development processKainat Ilyas
 
Interaction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital productsInteraction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital productsDavid Little
 
Usability and evolution Human computer intraction.ppt
Usability and evolution Human computer intraction.pptUsability and evolution Human computer intraction.ppt
Usability and evolution Human computer intraction.pptSyedGhassanAzhar
 
User interface design: definitions, processes and principles
User interface design: definitions, processes and principlesUser interface design: definitions, processes and principles
User interface design: definitions, processes and principlesDavid Little
 
Aect2018 workshop-v6ij-compressed
Aect2018 workshop-v6ij-compressedAect2018 workshop-v6ij-compressed
Aect2018 workshop-v6ij-compressedIsa Jahnke
 
Usability Evaluation
Usability EvaluationUsability Evaluation
Usability EvaluationSaqib Shehzad
 

Similaire à Measuring the user experience (20)

Usability: introduction (Week 1)
Usability: introduction (Week 1)Usability: introduction (Week 1)
Usability: introduction (Week 1)
 
Dey alexander usability_training_notes_01
Dey alexander usability_training_notes_01Dey alexander usability_training_notes_01
Dey alexander usability_training_notes_01
 
Unit 3_Evaluation Technique.pptx
Unit 3_Evaluation Technique.pptxUnit 3_Evaluation Technique.pptx
Unit 3_Evaluation Technique.pptx
 
A brief overview of ux research
A brief overview of ux researchA brief overview of ux research
A brief overview of ux research
 
UI Design - Lessons Learned, Principles, and Best Practices
UI Design - Lessons Learned, Principles, and Best PracticesUI Design - Lessons Learned, Principles, and Best Practices
UI Design - Lessons Learned, Principles, and Best Practices
 
Evaluation of Interactive Systems Design or Prototype or Product
Evaluation of Interactive Systems Design or Prototype or ProductEvaluation of Interactive Systems Design or Prototype or Product
Evaluation of Interactive Systems Design or Prototype or Product
 
ICS3211_lecture 04 2023.pdf
ICS3211_lecture 04 2023.pdfICS3211_lecture 04 2023.pdf
ICS3211_lecture 04 2023.pdf
 
evaluation technique uni 2
evaluation technique uni 2evaluation technique uni 2
evaluation technique uni 2
 
Usability requirements
Usability requirements Usability requirements
Usability requirements
 
2012 in tech-usability_of_interfaces (1)
2012 in tech-usability_of_interfaces (1)2012 in tech-usability_of_interfaces (1)
2012 in tech-usability_of_interfaces (1)
 
User Interface Design: Definitions, Processes and Principles
User Interface Design: Definitions, Processes and PrinciplesUser Interface Design: Definitions, Processes and Principles
User Interface Design: Definitions, Processes and Principles
 
Usability
UsabilityUsability
Usability
 
User centered Design
User centered DesignUser centered Design
User centered Design
 
hci in software development process
hci in software development processhci in software development process
hci in software development process
 
Interaction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital productsInteraction design: desiging user interfaces for digital products
Interaction design: desiging user interfaces for digital products
 
Usability and evolution Human computer intraction.ppt
Usability and evolution Human computer intraction.pptUsability and evolution Human computer intraction.ppt
Usability and evolution Human computer intraction.ppt
 
User interface design: definitions, processes and principles
User interface design: definitions, processes and principlesUser interface design: definitions, processes and principles
User interface design: definitions, processes and principles
 
Aect 2018 workshop
Aect 2018 workshopAect 2018 workshop
Aect 2018 workshop
 
Aect2018 workshop-v6ij-compressed
Aect2018 workshop-v6ij-compressedAect2018 workshop-v6ij-compressed
Aect2018 workshop-v6ij-compressed
 
Usability Evaluation
Usability EvaluationUsability Evaluation
Usability Evaluation
 

Plus de Andres Baravalle

Introduction to JavaScript
Introduction to JavaScriptIntroduction to JavaScript
Introduction to JavaScriptAndres Baravalle
 
Data collection and analysis
Data collection and analysisData collection and analysis
Data collection and analysisAndres Baravalle
 
Interaction design and cognitive aspects
Interaction design and cognitive aspects Interaction design and cognitive aspects
Interaction design and cognitive aspects Andres Baravalle
 

Plus de Andres Baravalle (6)

Introduction to JavaScript
Introduction to JavaScriptIntroduction to JavaScript
Introduction to JavaScript
 
Don’t make me think
Don’t make me thinkDon’t make me think
Don’t make me think
 
Data collection and analysis
Data collection and analysisData collection and analysis
Data collection and analysis
 
Interaction design and cognitive aspects
Interaction design and cognitive aspects Interaction design and cognitive aspects
Interaction design and cognitive aspects
 
Designing and prototyping
Designing and prototypingDesigning and prototyping
Designing and prototyping
 
Don’t make me think!
Don’t make me think!Don’t make me think!
Don’t make me think!
 

Dernier

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvRicaMaeCastro1
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...DhatriParmar
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Projectjordimapav
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseCeline George
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Developmentchesterberbo7
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxVanesaIglesias10
 
Multi Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleMulti Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleCeline George
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQuiz Club NITW
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdfMr Bounab Samir
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 

Dernier (20)

ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnvESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
ESP 4-EDITED.pdfmmcncncncmcmmnmnmncnmncmnnjvnnv
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Project
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 Database
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Development
 
ROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptxROLES IN A STAGE PRODUCTION in arts.pptx
ROLES IN A STAGE PRODUCTION in arts.pptx
 
Multi Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP ModuleMulti Domain Alias In the Odoo 17 ERP Module
Multi Domain Alias In the Odoo 17 ERP Module
 
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITWQ-Factor General Quiz-7th April 2024, Quiz Club NITW
Q-Factor General Quiz-7th April 2024, Quiz Club NITW
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdf
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young minds
 
prashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Professionprashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Profession
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 

Measuring the user experience

  • 1. CN5111 – Week 1: Lecture Dr. Andres Baravalle
  • 2. Timetable clash warning! (resit students only) • CN5111 clashes with CN6111 Enterprise Architecture • If you are a Computing for Business student please replace CN5111 with CN5108 System Administration (lecture starting at 11:00) • If you are studying on a different programme, please seek advise from your programme leader.
  • 3. 3 Lecture content • Module introduction (team, aims, learning outcomes and structure) • Module logistics • Introduction to Usability Engineering • Teaching schedule • Measuring the user experience
  • 6. Module aims • To provide students with the knowledge and understanding of the basic concepts and principles of human factors in the design of computer interfaces 6
  • 7. Learning outcomes • Knowledge – Identify current research and practices in the development of usable and accessible software systems • Thinking skills – Effectively evaluate the usability of software systems and make appropriate design decisions • Subject-based practical skills – Embed usability in the software design process • Skills for life and work (general skills) – Read texts critically and be able to paraphrase, reference and quote correctly – Support own analysis with relevant theory 7
  • 8. Module handbook • Your handbook includes information on: – Module organisation – Learning support – Reading and resource list – Teaching schedule – Assessment • Please familiarise yourself with the handbook! 8
  • 10. Module organisation • 2 hour lecture • 2 hours practical/workshop – Under normal circumstances, there will be no breaks in the practical 10
  • 11. Practical groups • There is only one practical running
  • 12. CN5111is a green module • You will not receive a printed copy of your handbook • You will not receive printed notes/slides • You will not have to hand in any printed work and you will have a on-line submission – Submission at the helpdesk will NOT be available – You will receive on-line feedback for you assessment (and will have the opportunity to receive personal feedback)
  • 13. Readings and resources for the module • The core text book for this module is – Albert, W. and Tullis, T. (2013) Measuring The User Experience: Collecting, Analyzing, And Presenting UX metrics. 2 Edn. Morgan Kaufmann. • A list of recommended readings is included in the Module specifications at the end of your Module Handbook
  • 14. Research based • This module draws both on recent research and on material developed for the module itself • Make sure that you read both the book and the slides – and that you use them to study – The core text book, the teaching material and the assignment are updated frequently
  • 15. Research based (2) Smith-Atakan, S. (2006) Human Computer Interaction. 1st edn. Sharp, H., Rogers, Y. and Preece, Y. (2011) Interaction design: beyond human-computer interaction. 3rd edn.
  • 16. Moodle • Slides, teaching material, module handbook are ALL on Moodle • The teaching material on Moodle might be updated during the semester – Keep an eye for updated documentation • The assignment will be released in week 2 16
  • 18. Usability in context • Usability is a wide research field that involves researchers from different disciplines such as: – Communication Science, Psychology and Sociology – Computer Science and Engineering – Human Computer Interaction and Ergonomics. 18
  • 19. Usability definitions: IEEE 90 • "The ease with which an user can learn to operate, prepare inputs for, and interpret outputs of a system or component." (IEEE 90). 19
  • 20. Usability definitions: ISO 9241 • "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use." (ISO 9241). 20
  • 21. Usability definitions: ISO 13407 • "The usability of an interface is a measure of the effectiveness, efficiency and satisfaction with which specified users can achieve specified goals in a particular environment with that interface." (ISO 13407). 21
  • 22. Usability definitions: summary • The first definition stresses the "easy of use" of a system and the actions that should be easily performed (operating with a system, preparing input, interpreting output). • The second definition states that usability is not a generic concept, but that it is specific to individual users and contexts. It also clarifies that the goals for which a product is used have to be achieved with effectiveness, efficiency and satisfaction. • The third definition is very similar to the second, but stresses that usability is a measure of a condition, not a static property of an artefact. 22
  • 23. Usability definitions: summary (2) • The next slides focus on defining with more accuracy the core terms used in the usability definition(s): – Interface – Effectiveness – Efficiency – Satisfaction
  • 24. Interface • A interface is the means by which interaction is achieved – E.g. The keyboard is one of the possible interfaces for a PC 24
  • 25. Effectiveness • Effectiveness: each user has a particular goal to achieve when using an interface. • Effectiveness measures if the expected goals have been achieved and measures the accuracy and completeness of the specified goals. 25
  • 26. Efficiency • Efficiency: measures the effort necessary to achieve the user’s goal and if it is proportionate to the expected result. 26
  • 27. Satisfaction • Satisfaction: measures the pleasantness of using a particular interface and if the interface is suitable or not for the desired goal. 27
  • 28. Usability roots • While it can be difficult to find the "first" usability study we can find interests in usability that can be dated at least to classic authors. • Greek and Roman authors were already aware of the problems related to Ergonomics, but we cannot find a systematic exposition of the issues. • The environment and its relation to worker health were recognized as early as the fourth century BC when Hippocrates noticed lead toxicity in the mining industry 28
  • 29. Usability Roots: Bernardo Ramazzini • “The maladies that affect the clerks arise from three causes: first, constant sitting; secondly, incessant movement of the hand and always in the same direction; and thirdly, the strain on the mind.” 29
  • 30. Usability Engineering • Usability Engineering is the discipline that focuses on implementing and assessing the usability of an interface. 30
  • 31. Teaching schedule • See the handbook on Moodle
  • 32. Measuring the user experience • The next slides are based on the content of your core text book • Check your reading plan in the teaching schedule!
  • 33. This is a practical module! • This modules aims to be a practical, how- to guide about measuring the user experience
  • 34. What are user experience (UX) metrics? • A metric is a "system or standard of measurement" (Oxford dictionary) • We can say that something is longer, taller, or faster because we are able to measure or quantify some attribute of it, such as distance, height, or speed. – The process requires agreement on how to measure these things, as well as a consistent and reliable way of doing it
  • 35. UX metrics • UX metrics are based on a reliable system of measurement • Must be observable • Require an aspect of the user experience that is quantifiable – It's normally related to the effectiveness, efficiency or satisfaction of a user interacting with an interface
  • 36. UX metrics examples • Quantitative: – Time – Key presses – Number of errors • Qualitative – User satisfaction – User enjoyment • None measures usability directly! 36
  • 37. Why UX metrics? • Without the insight provided by metrics, important business decisions may be made based on incorrect assumptions, “gut feelings” or hunches – It’s fairly easy to spot some of the more obvious usability issues, but it’s much harder to estimate the size or magnitude of the issues
  • 38. Why UX metrics? (2) • User experience metrics show: – Whether you’re actually improving the user experience from one version of a product to the next – How you compare to your competitors
  • 39. Why UX metrics? (3) • User experience metrics can help reveal patterns that are difficult to see. – For example, sometimes it’s difficult to see small inefficiencies, such as the need to re- enter user data – Many small inefficiencies can eventually build up to impact the user experience
  • 40. More on metrics • Metrics can be collected easily as part of a normal iterative usability evaluation • Reliable metrics can be collected as part of normal testing • UX metrics are useful for large and small projects alike • Well designed experiments can avoid common noise effects (E.g. user went for a cup of tea during the experiment)
  • 41. More on metrics (2) • Having data takes a lot of the guesswork or gut feelings out of usability decisions • Metrics are important for new and established products alike • There are metrics for most aspects you think are crucial for your product – including emotional response!
  • 42. More on metrics (3) • Metrics provide credibility to the team, the product, and the design process • Smaller sample sizes of 8 or 10 participants can still be meaningful