Presented on Seminar 'Build Nation Through Digital Economy' Telkom University

1. The (New) Digital Economy
Understanding
BUILDING NATION THROUGH DIGITAL ECONOMY

2. Research Field :
Social Network, Complex Network / Network Science, Social
Computing, Data Analytics, Data Mining, Big Data, GraphTheory,
Content Business, Data Business, ICT Business
andry.alamsyah@gmail.com
andrya.staff.telkomuniversity.ac.id
telkomuniversity.academia.edu/andryalamsyah
researchgate.net/profile/Andry_Alamsyah
linkedin.com/andry.alamsyah
twitter.com/andrybrew
Andry Alamsyah
Fakultas Ekonomi dan Bisnis
Universitas Telkom
Laboratorium Data Analytics for Business

4. Digital Economy
•Wikipedia : Digital economy refers to an economy that is based on digital compu8ng
technologies. The digital economy is also some8mes called the Internet Economy,
the New Economy, or Web Economy. It is Broad / Umbrella term to many specific
context such as apps economy, knowledge economy, informa8on economy, etc ..
•BCS (Bri.sh Computer Society) : The digital economy refers to an economy that is
based on digital technologies, although we increasingly perceive this as conduc8ng
business through markets based on the internet and the World Wide Web. hFps://
p o l i c y . b c s . o r g / s i t e s / p o l i c y . b c s . o r g / fi l e s /
digital%20economy%20Final%20version_0.pdf
•OECD 2012 : The digital economy is an umbrella term used to describe markets that
focus on digital technologies. These typically involve the trade of informa8on goods
or services through electronic commerce. hFp://www.oecd.org/daf/compe88on/
The-Digital-Economy-2012.pdf

5. digital economy is broad
buzzword, umbrella for
many things

6. Digital Economy Characteristics
by Don Tapscott
book : The Digital Economy: Promise and Peril in the Age of Networked Intelligence (1995)
•Knowledge
•Digitazion
•Virtualization
•Molecurarization
•Internetworking
•Disintermediation
•Convergence
•Innovation
•Prosumption
•Immediacy
•Globalization
•Discordance

7. New vs Old Economy
Example Old New
Buying and selling text book Visit the bookstore
Visit web site for publishers
and retailers
Registering for classe
Walk around campus to
Departments, Registrar’s
office, etc.
Access campus web sit
Photography
Buy film, use camera, take
picture, take it for processing
Use digital camera
Paying for Gasolin
Fill up your car, go inside,
pay cash or credit card
Use speed pass token wave
over the sensor and go
Paying the Transportation Pay cash, metal tokens Metro cards electronic card
Paying for good
Visit store, take the item,
pay , go
Use self – service kiosk
Supplying commercial photos
Use newspapers, paper,
catalog or on line
Use hub-like supply chain
with digitized picture

8. Digital Economy in Indonesia
Menkominfo, memaparkan bahwa Indonesia akan menjadi negara ekonomi
digital terbesar di kawasan Asia Pasifik. "Kami mempromosikan Indonesia,
sebagai negara ekonomi digital terbesar di region. Khususnya untuk e-
commerce. Oleh sebab itu, kemarin kami bertemu dengan beberapa
venture capital ternama. Pada tahun 2020, e-commerce di Indonesia akan
mencapai USD 130 triliun,"
Data Ernst & Young menunjukkan pertumbuhan nilai penjualan
bisnis online di Indonesia meningkat 40% per tahun. Dengan sekitar 93,4
juta pengguna internet dan 71 juta pengguna smartphone. Pada akhir 2014
saja, nilai bisnis e-commerce Indonesia mencapai USD 12 miliar. Akhir 2015
ini nilai bisnisnya diprediksi sekitar USD 18 miliar
Indonesia tahun ini sedang mengalami pertumbuhan ekonomi paling
lambat dalam lima tahun terakhir. Tetapi pertumbuhan industri e-commerce
justru semakin pesat di tengah perlambatan laju ekonomi tanah air. "Bukan
tak mungkin nantinya industri e-commerce dapat menjadi salah satu tulang
punggung perekonomian nasional," harap Menteri Komunikasi dan
Informatika Rudiantara.
source : https://kominfo.go.id/index.php/content/detail/6441/
Indonesia+Akan+Jadi+Pemain+Ekonomi+Digital+Terbesar+di+Asia+Tenggara/0/berita_satker
http://www.ina.or.id/services/news/1675-indonesia-seeks-to-be-aseans-largest-digital-economy

9. Major Business Pressures
• Business Pressure - The business environment is the combination of social, legal,
economic, physical, and political factors that affect business activities.
• Significant changes in any of these factor are likely to create business pressure on the
organization.
• The three types of business pressures faced are: market, technology, and societal
pressures.

10. Recent Technology Roadmap
source : infocomm technology roadmap (2012)
social, mobile, apps, real-time, trusted

11. S.M.A.R.T Economy
• Social
• Mobile
• Apps
• Real-Time
• Trusted

12. How Strategically to Win
• Think Global
• Create Disruption
• Experience is Everything
• Intelectual Qualities rather than Quantities Army
• Strong Digital Ecosystem
• You cant manage what you cant measure .. *
• Data Habit … *

13. without Big Data, you are blind
and deaf in the middle of a
freeway - Geoffrey Moore

14. Telkom University

15. Lets Have a Discussion