Desiging for competitive advantage
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This document discusses the importance of design as a competitive advantage. It argues that while utility is initially prioritized over design, design becomes increasingly important over time as technology becomes commoditized. Good design simplifies complex technologies for users, drives customer desire, and helps products stand out from competitors. The document recommends startups realize the value of design, build a culture of design thinking, and hire the best designers they can afford in order to compete through superior product design.
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Desiging for competitive advantage
- 1. Design as Competitive Advantage Tweet me @andybudd
- 2. Utility Trumps Design Tweet me @andybudd
- 3. Tweet me @andybudd Early electric Hair Dryer
- 4. Tweet me @andybudd Early electric Hair curlers
- 5. Tweet me @andybudd Early device for the treatment of hysteria
- 6. Tweet me @andybudd Design flaw
- 7. Tweet me @andybudd Early adopters
- 8. Tweet me @andybudd Utility vs usability
- 9. Tweet me @andybudd It’s Ugly
- 10. Tweet me @andybudd It’s Confusing
- 11. Tweet me @andybudd It’s Difficult to use
- 13. Tweet me @andybudd Your competitors Will try to out do you
- 14. Tweet me @andybudd Making it smaller
- 15. Tweet me @andybudd Making it faster
- 16. Tweet me @andybudd Packed with features
- 17. Tweet me @andybudd Technology becomes a commodity
- 18. Tweet me @andybudd And you become a manufacturer not an innovator
- 19. Design becomes important over time Tweet me @andybudd
- 20. Tweet me @andybudd The importance of aethetics
- 21. Tweet me @andybudd Good design drives desire
- 22. Tweet me @andybudd Aesthetics only go so far
- 23. Tweet me @andybudd New technology is often viewed as complicated
- 24. Tweet me @andybudd Design can simplify
- 25. Tweet me @andybudd Testing is essential
- 26. Develop an obsessive understanding of your users
- 27. Is innova)ve Makes a product useful Is aesthe(c Makes a product understandable Is unobtrusive Is honest Is long-‐las*ng Is thorough down to the last detail Is environmentally friendly Is as li'le design as possible Dieter Rams 10 principles of good design Tweet me @andybudd
- 28. Good design is like a detective story Tweet me @andybudd
- 29. Good designers workspaces look like this Tweet me @andybudd
- 30. Tweet me @andybudd Kano Model
- 31. Tweet me @andybudd Designing for delight
- 32. Tweet me @andybudd Mail Chimp excels at delighting their customers
- 33. Market-driven design builds the success of the products marketing into the product itself” Seth Godin “ Tweet me @andybudd Obligatory Seth Godin quote
- 34. Dropbox Designs Tweet me @andybudd
- 35. Tweet me @andybudd Build a product people love
- 36. Triple threat Tweet me @andybudd
- 37. Create something that is difficult to replicate Tweet me @andybudd
- 38. Tweet me @andybudd Competing on design is hard
- 39. You need great designers
- 40. Not all designers are created equal Tweet me @andybudd
- 41. Don’t hire stylists Tweet me @andybudd
- 42. Real designers don’t wow with crazy ideas Tweet me @andybudd
- 44. Short runway Tweet me @andybudd
- 45. Hire the best designers you can afford Tweet me @andybudd
- 46. You need design thinkers Tweet me @andybudd
- 47. Get a design co-founder Tweet me @andybudd
- 48. Get a design co-founder Tweet me @andybudd
- 49. The important design decisions happen at the start Tweet me @andybudd
- 50. Lean Start-up is good for design Tweet me @andybudd
- 51. Lean UX Tweet me @andybudd
- 52. Blindly following analytics doesn’t count as design Tweet me @andybudd
- 53. Local maxima Tweet me @andybudd
- 54. Build a culture of design Tweet me @andybudd
- 55. Design is a team sport Tweet me @andybudd
- 56. There is no B-Team Tweet me @andybudd
- 57. Silicon Valley is waking up to the power of design Tweet me @andybudd
- 58. 3 THINGSThe Start-upWorld Needs To Do Tweet me @andybudd
- 59. Realise that Design AddsValue Tweet me @andybudd
- 60. Build a Culture of Design Tweet me @andybudd
- 61. Hire the Be$t Designers You Can Afford Tweet me @andybudd
- 62. Download my slides from www.slideshare.net/andybudd/ @andybudd www.clearleft.com andy@clearleft.com
- 64. Create something that is @andybudd www.clearleft.com andy@clearleft.com